BASF Begins Direct Distribution in Australia

BASF said it began direct distribution of crop protection products in Australia as of March 1, as it ended its distribution deal with Nufarm.

“As a major agricultural producer and exporter, Australia is one of the most important agriculture markets in the world,” said Markus Heldt, President of BASF’s Crop Protection division. “Our strategy is to develop solutions for sustainable farming together with customers, which for Australia means retail partners and farmers. We believe we can best achieve this when we work directly with our partners in local markets.”

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Within the next 10 years, the German chemical company said it expects to launch more than 10 different active ingredients in Australia. “In addition to BASF’s current portfolio of fungicides, herbicides and insecticides, Australian farmers will also gain access to solutions for yield efficiency, water management and improved crop quality,” the company said.

“We are making a significant investment in the agricultural business in Australia with a specialized team on the ground dedicated to tailored R&D and customized solutions for our partners and farmers,” stated Tony Moskal, head of Agriculture, BASF Australia and New Zealand. “We are absolutely committed to ensuring that our customers will continue to have access to a superior and broad portfolio of products.”

Solutions in the company’s current portfolio for the Australian market include fungicide products, the Clearfield Plus production system for wheat crops as well as Sharpen herbicide for broadleaf weed control.

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BASF’s recently-established global unit, Functional Crop Care, will also make solutions available to Australian farmers. The unit’s portfolio includes conventional and biological seed solutions, products for better nutrient and water management, as well as technologies to increase plant health and vitality.

“We will also invest in additional product development and service initiatives. These include a dense network of localized trials as well as a dedicated expert field team and a BASF AgSolution farm to support that commitment,” said Moskal. The AgSolution farm will be located in the northeastern part of New South Wales and will showcase real-world applications of the company’s products to farmers and retailers. Furthermore, BASF will establish an expert field team to provide training and tailored product development for farmers and retailers. The field team will consult on all aspects of crop development and facilitate the exchange of experience and information among retailers, farmers and industry experts.

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