Introducing Biostimulant CommerceCon

The $1.8 billion biostimulant market is expected to reach $2.9 billion by 2021.

It’s little wonder why both traditional agchem and startup companies across the globe have embraced the market segment with a passion.

While many companies have embraced the biostimulant buzz and developed solutions that help growers increase yield, many along the supply chain have yet to master the most important aspect of the business, turning a profit.

AgriBusiness Global™ magazine’s Biostimulant CommerceCon, in partnership with Global BioAg Linkages, was created to address that issue.

The inaugural biostimulant event explores the business of biostimulants through the global distribution chain. The one-and-a-half-day conference has been designed to help drive expansion decisions and figure out how to best explain and market biostimulants to customers. Attendees will return to their businesses energized with the understanding of how biostimulants can positively impact the bottom line.

The AgriBusiness Global Biostimulant CommerceCon is co-located with the AgriBusiness Global Trade Summit, the crop input industry’s premiere event, bringing together buyers and sellers of crop input products. The event is being supported by BPIA, ARA, ABC Bio, and the US Biostimulant Coalition.

The events will be held at the J.W. Marriott Desert Ridge Resort & Spa in Phoenix, Arizona, USA. Biostimulant CommerceCon will be held 30-31 July, followed immediately by the Trade Summit, which will run through 2 August. Special pricing allows delegates to attend just the Biostimulant CommerceCon, the Trade Summit, or both events.

The two events come together during lunch on 31 July with keynote speaker Giuseppe Natale, CEO of Valagro, who will discuss “Creating the Modern Portfolio: Integrating Emerging Technologies.”

Giuseppe-Natale-Valagro
Giuseppe Natale, CEO of Valagro

He will explain how progressive companies in agriculture are expanding portfolios into new inputs, investing in technology, and expanding their global reach. He will present what the agricultural company of the future will look like and the strategies and business practices required to attain success.

Day One of the conference will address a variety of topics to help the global value chain improve its biostimulant bottom line. The opening session will provide a market overview and highlight commercial opportunities. Roger Tripathi, CEO and Cofounder of Global BioAg Linkages, will provide manufacturers and distributors an overview of those parts of the world that have adopted these products and the emerging markets that offer growth potential and insight into where they should invest their time, energy, and marketing dollars.

Russell Sharp, CEO of Plater Bio, will offer insights on “Marketing Biostimulants: Best Practices.” Traditional agchem products must have mounds of research and efficacy data before they make it to market. While regulatory agencies might not require that companies provide the same information to bring biostimulants to market, smart manufacturers have found that an R&D-focused, margin-minded approach creates increased buy-in from end users and distributors/retailers.

Sharp will explain how to fine-tune communication and branding to capitalize on the science behind a product’s efficacy.

David Beaudreau, Executive Director of the U.S. Biostimulant Coalition, will discuss the strict regulatory environment surrounding traditional agchem products that has helped propel the biostimulant market. Few countries regulate the introduction of biostimulants, often treating them like fertilizers, which makes it easier to gain entry. That also means that ineffective and even harmful solutions can be introduced by dishonest players.

Dan Custis, CEO of Advanced Biological Marketing, will present “Approaches to Distribution,” detailing the three options manufacturers have when they decide to enter a new market — partnering with a traditional agchem company, through a distribution/retail network, or with third-party labeling.

Jesus Yanez, CEO of GreenCorp, will discuss “Opportunities for Product Innovation.” Unlike traditional agchem, many biostimulant raw materials cannot be patented due to their natural origins. Through formulation/co-formulation, innovative production and extraction processes, and novel application/use approaches, biostimulant companies can protect their research and development and carve out ownership of novel technologies. Yanez will explain how companies can define innovation, including partnering product with traditional agchem products for increased market share.

Roundtable Discussions

Biostimulant CommerceCon will resume one of the most popular opportunities at AgriBusiness Global events — the chance to learn and share best practices from your peers. The Roundtable Discussions will be moderated by speakers who will guide small groups through a variety of topics, including (but not limited to): co-formulations, regulatory issues, best practices for application, developments in technology, and market expertise from key parts of the world.

Market Overviews

Day Two begins with a look at four key regions for biostimulants: Chile/Mexico, USA/Canada, Spain/France, and China/India.

While the biostimulant market is expanding around the world, some countries and regions have embraced the technology more quickly. We’ll examine the most promising markets while sharing what it takes to enter and excel with biostimulants.

Biostimulant Marketing Award

Despite rapid growth, many growers still lack a complete understanding of this important crop input segment. This award will recognize those companies that best market biostimulants. Our panel of experts will evaluate all aspects of the marketing campaign, including: website, social media, print materials, and other tools used to promote these products.

For the full agenda and to register for the program, visit biostimcommercecon.com.

AgriBusiness Global Trade Summit

Bob Fairclough, Team Leader, amis AgriGlobe

Bob Fairclough, Team Leader for amis AgriGlobe, the agricultural input market trend information and consulting unit of Kleffmann Group, will explain the key drivers of the nearly $60 billion crop protection industry. Fairclough’s keynote is always one of the most anticipated presentations of the year.

In addition to Fairclough, C S Liew, Managing Director of Pacific Agriscience Pte Ltd, will speak on “Sourcing for the Future: How to Build Your Strategy.” Product procurement has been the focus of the crop protection market for the past two years and has become more unpredictable in the past 12 months. China is adhering to the enforcement of environmental laws, which has caused a shift in timing and product availability. India is looking to synthesize more active ingredients in the future. Liew will address what the next two to three years may bring in sourcing and offer insight on how to strategically build a business and plan accordingly.

The AgriBusiness Global Trade Summit attracts more than 800 buyers and sellers, representing more than 40 countries and more than 400 companies, and more than 140 exhibitors. To learn more about the Trade Summit and register, visit tradesummit.com.

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