Monsanto Extends Roundup Partnership with Scotts Miracle-Gro

Posted by Jackie Pucci|20 May 2015

Monsanto Co. and The Scotts Miracle-Gro Co., the leading marketer of branded consumer lawn and garden products, today announced the two companies have extended their nearly 20-year partnership in the lawn and garden consumer market.

Since 1999, Scotts Miracle-Gro, through one of its subsidiaries, has served as Monsanto’s exclusive agent for the marketing and distribution of Roundup non-selective herbicides in the consumer lawn and garden market within the United States and select international markets. The new agreement provides Scotts with an extended license to use the Roundup brand in new lawn and garden product categories and broaden their marketing rights into new geographies.

As part of the extension, Monsanto also renewed and expanded the terms of its marketing agreement with Scotts and provided preferred access to Monsanto’s R&D pipeline for lawn and garden.

“This agreement highlights the value of the Roundup brand and extends the relationship with a long-term, trusted partner,” said Kerry Preete, Monsanto Executive Vice President of Global Strategy. “It also further demonstrates our commitment to our broad licensing strategy. Monsanto looks forward to the continued partnership with Scotts as we work to deliver consumers with a diverse range of lawn and garden solutions.”

Under the agreement, Scotts will pay Monsanto a one-time upfront payment of $300 million in exchange for a Roundup brand license, extended agency agreement and technology agreement.