GeoAgro to Deploy Iteris ClearAg on Two Continents

Iteris, Inc. (ITI), a global leader in applied informatics for transportation and agriculture, announced that GeoAgro, a pioneer in agronomic geographic information systems (GIS), has selected ClearAg web and mobile applications for deployment in Argentina, Brazil and South Africa, and potentially later in other Latin American and African countries. GeoAgro is entering into a subscription agreement with Iteris. Under the terms of the agreement, the Argentinian-company will embed ClearAg into its solution and, then, distribute the integrated solution throughout GeoAgro’s partner ecosystem in Latin America and Africa.

“The global, agronomic, climatological and land surface modeling data available within the ClearAg digital farming platform perfectly complements our crop monitoring and zone management approach to precision agriculture,” said Ed Di Pollina, Director and Co-Founder at GeoAgro. “We support a wide network of agronomic partners who provide solutions adapted to regions throughout the southern hemisphere, many of whom will benefit from the improved operational efficiency and profitability.”

GeoAgro is an Argentina-based company whose goal is to develop solutions that combine software tools, maps and implementation support to help the farming community improve operational efficiency and profitability. GeoAgro’s precision technology platform integrates programs that record and organize farm information via GPS for past, present and future analysis.

“Food, fiber and fuel are essential elements for civilization, and we’ve come a long way in the agronomic, climatological and computer sciences to sustain production of those elements in the near-term,” said Tom Blair, senior vice president at Iteris. “But to drive future innovation and pave the way for long-term sustainability in global agriculture, we must bring together the best minds and technologies around the world to identify new approaches to improving productivity and reducing waste. We are delighted that GeoAgro has chosen to purchase, integrate and deploy ClearAg in South America and Africa, helping to expand ClearAg’s international footprint.”

ClearAg is a leading digital agriculture platform that delivers weather, water, soil and crop health data and advisory services to growers, researchers and other agribusinesses that need accurate, location-based information available on a worldwide basis. Iteris is the only environmental content and agronomic analytics company to apply Land Surface Modeling (LSM) technology to agronomic problems.

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