Verdesian Life Sciences has announced a reformulation of its mission, positioning statement and approach in order to create a more mission-driven organization committed to providing sustainable nutrient use efficiency (NUE) solutions for farmers and growers.
The company’s new mission statement focuses on the grower customer and is supported by Verdesian’s core values that guide the behavior of all Verdesian team members.
Verdesian’s new mission statement reads:
At Verdesian Life Sciences, we enable a sustainable future for farmers through nutrient use efficiency.
Verdesian has updated its corporate logo with a tagline to reflect the spirit and purpose of the mission statement change and renewed focus on nutrient use efficiency solutions for farmers.
“Growers are deeply committed to greater sustainable efficiency and less waste in nutrient use, while growing healthier, more robust crops.” said Paul Beck, VP of Global Marketing at Verdesian. “Our new mission statement reflects Verdesian’s continued commitment to the development of nutrient use efficiency technologies to help solve these challenges.”