China Opportunities Abound for Australian Agriculture
24 July 2017 The opportunity for Australia’s agriculture sector in China is immense and not limited to the premium end of the retail market, according to Christina Goodman, an Austrade Trade Commissioner based in Chengdu, as told to Simone Stella on bluenotes.anz.com.
Speaking to bluenotes on video, Goodman said there are opportunities all along the supply chain for Australian agribusinesses in China, including partnering with existing Chinese players in the sector.
“Although [Australia] is seen as a provider of premium products, [there’s also opportunities in] breeding and genetics, in animal nutrition, in joint research and development,” she said.
“I think there’s a place for both Australian exports as well as Australian expertise.”
Goodman said as China’s middle class experiences increasing incomes they are also demanding better quality food.
“There’s a huge push coming from the consumption sector and coming also from China’s policymakers to improve the productivity, the sustainability and the quality of China’s produce,” she said.
She also touched on the right ways to enter the Chinese market and the importance of brand.
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