Profile: Willowood Limited

What is your most innovative product, service or research initiative?

We have products like methoxyfenozide, pyraclostrobin, azoxystrobin and trifloxystrobin that are under development and will be launched when these products come off patent. We also have an innovative range of adjuvant products and nitrogen stabilizers (NSTAY) to be launched by Willowood USA. We have plans to establish a GLP lab as well as field trial station to develop new formulations and do field trials to establish efficacy and offer such products to distributors.

What are some of the supply/demand factors influencing the agrochemical industry for 2011?

We anticipate 2011 to be a more balanced year in terms of the demand/supply equation. Glyphosate will continue its lackluster performance due to extra capacities and resistance issues.

What will you do to deliver high-quality products and services despite the hard economic times?

Along with the high-quality products that we are known for, we have plans to provide a range of adjutants produced by Willowood USA to our distributors globally. We are also supporting our distributors by way of promotions to raise product awareness and acceptance among farmers. We have plans to introduce various new product formulations in two years time. This would certainly add value to our business as well as our distributors’ businesses and provide more effective solutions to farmers.

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