Arysta LifeScience Adds Banzai to Improve Cocoa Yields
Arysta LifeScience will launch Banzai, a new product based on Plant Impact technology that improves cocoa yields under stressful growing conditions.
Arysta LifeScience will become the exclusive marketer for the product in the cocoa-producing countries of Ivory Coast, Ghana, Cameroon, Nigeria and Togo, which together account for more than 70% of total global cocoa production. In 2011, Arysta LifeScience made a strategic equity investment in Plant Impact, in connection with Arysta LifeScience’s evaluation and distribution of certain Plant Impact products and technologies. Over the past three years, the companies have collaborated to evaluate and test Plant Impact’s technologies in West African cocoa-producing conditions.
“Our strategic aim is to offer the West African cocoa grower a complete, integrated solution, including agrochemicals, biosolutions, fertilizer, equipment and advisory services,” said Patrick Dupard, CEO of Arysta LifeScience West Africa and MENA business. “The launch of Banzai in the Ivory Coast this year is an important step forward in our development of full grower offers to support sustainable, low-residue cocoa production.”
Read more about the launch here.