Private Equity Investment to Help Willowood USA Reach New Markets

Posted by Dan Jacobs|16 May 2016

Generic crop protection product manufacturer, Willowood USA, received an infusion of cash in the form of an investment from Lariat Partners, a Denver-based private equity firm.

“The strategic investment that Lariat Partners has made in our company will rapidly fuel our growth and presence in U.S. agriculture,” states Brian Heinze, Willowood USA’s President and CEO. “We have experienced excellent growth these past five years and this investment from Lariat will ramp up our expansion and broaden our presence in markets that we have not yet penetrated.”

Vijay Mundhra, Co-Founder of Willowood USA, said: “Lariat is providing the necessary growth capital to help Willowood USA make strategic hires, internally develop and opportunistically acquire new products, and enhance its sales and marketing efforts.”

Kevin Mitchell, Managing Partner for Lariat Partners, said: “We are very impressed with the management team at Willowood USA and the success they have experienced bringing valuable crop protection products to market at a time when growers are increasingly demanding high performing herbicides, fungicides, and insecticides at competitive prices. Crop protection is a sub-vertical within our Food and Agribusiness industry focus. We have tracked crop protection companies for many years and based on our industry knowledge and research, our investment in Willowood’s future growth is a great fit for our CORE Investment Strategy.”