How Rovensa Group Is Taking Advantage of the Biologicals Age
24 March 2023 Ag companies across the globe are positioning themselves to take advantage of the coming biological age of agriculture. The Rovensa Group recently announced a new business unit, Rovensa Next, a collection of 10 entrepreneurial companies organized into a global network of R&D laboratories and partnerships.
AgriBusiness Global Editor Renee Targos interviewed Eric van Innis, CEO for Rovensa Group to get the inside scoop on the company’s strategy for the newly formed organization.
“Some of the companies were started from scratch and other companies were acquired more recently,” van Innis said. “All of these companies were created or developed around a similar objective, to find and propose alternative ways to manage agricultural inputs. All these companies were moving in the same direction with the same ambition of playing a larger role in the biotransformation of agriculture.”
That said, bringing together two companies can be a challenge, let alone 10. van Innis knows it will take a deft hand and clear communication to ensure the integration moves smoothly.
“We want to design for all these companies a similar journey, enhancing the entrepreneurial and focused mindset that was the basis of their initial success and innovation, by incorporating them as part of a global project,” van Innis said. “Change management and integration processes need to be done carefully and understanding and maintaining the dynamics is fundamental. We also never want to forget that the local reality of agriculture is important; crops, climate, soils, infrastructure, distribution channels, maturities, needs and diseases of crops are not the same everywhere.”
As with any rapidly expanding market there are many players and products coming to market. And while it’s not always easy to know which solutions the market will embrace, there are a few that van Innis is excited about.
“We are strong in crop nutrition management, including biostimulants, now even more with the acquisition of Cosmocel,” he said. “Our plant in São Paulo, Brazil, through its fermentation process, was able to discover microorganisms, as inputs for new generations of bionutrients and bioinoculants, that help plants to better uptake nutrients from the soil and the air. We are also strong in biocontrol and active in bioenhancers. In this regard, the acquisition of Oro Agri was a decisive move to allow us to develop a portfolio for these ranges of solutions.”
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