Podcast Sostenible: Cómo Certis Ayuda a los Productores a Tener Éxito con los Productos Biológicos
22 de enero de 2026 In this Sustainable Podcast episode by AgriBusiness Global, Gregory Rogers, Director of Technical Marketing and Communication at Biológicos Certis, outlines what the company does to help growers understand, adopt, and optimize biologicals within integrated crop management programs.
Rogers has been with Certis for nine years, as a Field Development Manager and a Product Development Manager. He received his B.S. in Horticulture and his M.S. in Plant Improvement from the University of Delaware. He formerly worked as a Field Development Representative and Global Data Manager for DuPont Crop Protection.
*Esta es una transcripción parcial y editada de la entrevista del podcast.
ABG: How do Certis Biologicals’ products work with integrated programs, and do you research how your products work with synthetic chemicals?
Greg Rogers: When we field test our chemistry, we tend to start with a straight product through the season, just to see what our product can do, but once we have a feel for where our strengths are, we’ll then start to lace it into other programs, whether they’re purely organic or whether they’re conventional.
ABG: What are some of the biggest challenges you face when bringing new biological solutions to U.S. growers, and how do you address them?
Rogers: [Due to the nature of their specific markets], row crop growers tend to be very more tied to “I can’t take a chance,” whereas specialty guys … they’re much more willing to take a chance.
What we’re doing with growers now is showing them, in a lot of cases, the benefit of including a biological, not leaning entirely on a biological. A lot of it is just gaining trust.
ABG: How do you work with growers and ag retailers during product launch phases to ensure adoption and proper use, and what kinds of training or educational resources do you provide?
Rogers: Certis goes through distributors to our final customer. When we launch a new product … it gives an opportunity to say, “hey, let’s all get together and talk about this new product. I’ll teach you how it works and how you can use it.” That gets me or my colleagues in front of them, and they can trust us and contact us with questions. Our labels obviously offer instructions for use, but the best way for someone wanting to use a biological is to consult their expert, whether it’s me as a service rep or an extension agent.
ABG: Is there anything else you’d like to add?
Rogers: Yes, we’re seeing a lot of places, like Canada, Europe, Asia, cracking down on the use or limiting the use of protective chemistries growers have grown used to using.
Our products address the need to balance out the highly effective single-site mode of action products with the need to protect those single-site mode of action products from resistance. If you put a biological in your system, it’s a multisite mode of action product in almost every instance.
In general, biologicals across the board are [nearly all] multisite mode of action, so it does give you that protectant quality and allows you to keep using your single-site mode of action products while meeting export regulations. That’s another way into a grower’s program is to give them an answer for something they just can’t answer anymore.
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