{"id":133688,"date":"2026-01-29T16:34:32","date_gmt":"2026-01-29T21:34:32","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=133688"},"modified":"2026-01-21T16:34:53","modified_gmt":"2026-01-21T21:34:53","slug":"latin-americas-plant-health-momentum-innovation-adoption-and-opportunity","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/plant-health\/biostimulants\/latin-americas-plant-health-momentum-innovation-adoption-and-opportunity\/","title":{"rendered":"El impulso de la sanidad vegetal en Am\u00e9rica Latina: innovaci\u00f3n, adopci\u00f3n y oportunidades"},"content":{"rendered":"

A medida que la agricultura global busca soluciones que impulsen la productividad y a la vez gestionen los desaf\u00edos clim\u00e1ticos y de insumos, Am\u00e9rica Latina se ha convertido en un mercado din\u00e1mico para los productos fitosanitarios. Desde productos biol\u00f3gicos y bioestimulantes hasta biofertilizantes y tratamientos microbianos para semillas, la adopci\u00f3n en toda la regi\u00f3n se est\u00e1 acelerando, impulsada por la familiaridad de los agricultores, la claridad regulatoria y la necesidad de soluciones resilientes para el rendimiento.<\/p>\n

Estos temas fueron centrales en un episodio reciente de la Informe global de agronegocios<\/a>, en el que particip\u00f3 Sarah Reiter, vicepresidenta ejecutiva de BioConsortia<\/a>. Durante la conversaci\u00f3n, Reiter comparti\u00f3 sus ideas sobre por qu\u00e9 Am\u00e9rica Latina sigue superando a otras regiones en la adopci\u00f3n de sanidad vegetal y d\u00f3nde se encuentran las mayores oportunidades en los pr\u00f3ximos a\u00f1os.<\/p>\n

Una base s\u00f3lida para la adopci\u00f3n de medidas fitosanitarias<\/strong><\/h2>\n

Una de las bases m\u00e1s s\u00f3lidas para el crecimiento ya est\u00e1 bien establecida. \u201cCasi el 90% de toda la soja que se cultiva actualmente recibe un in\u00f3culo\u201d, afirm\u00f3 Reiter, se\u00f1alando que la inoculaci\u00f3n se ha considerado desde hace tiempo una pr\u00e1ctica est\u00e1ndar en los principales pa\u00edses productores de soja. \u201cEsas inoculaciones funcionan de maravilla en la soja, y ese \u00e9xito ha generado confianza en otras tecnolog\u00edas fitosanitarias\u201d.\u201d<\/p>\n

Esa confianza se est\u00e1 traduciendo ahora en una adopci\u00f3n m\u00e1s amplia m\u00e1s all\u00e1 de la soja. Si bien los in\u00f3culos de soja siguen siendo fundamentales, Reiter se\u00f1al\u00f3 el creciente inter\u00e9s en otros cultivos de gran superficie, como el ma\u00edz, la ca\u00f1a de az\u00facar y el algod\u00f3n. Las frutas y verduras tambi\u00e9n est\u00e1n experimentando una mayor adopci\u00f3n, con productos fitosanitarios ganando terreno en el banano, los \u00e1rboles frutales y las vides.<\/p>\n

En BioConsortia, el enfoque de la empresa se centra firmemente en las tecnolog\u00edas microbianas aplicadas como tratamiento de semillas. "Nos dedicamos principalmente al negocio del tratamiento de semillas", explic\u00f3 Reiter. "Trabajamos con soja, ma\u00edz, cereales, ca\u00f1a de az\u00facar y papa, varios de los principales cultivos del mercado latinoamericano".\u201c<\/p>\n

En estos cultivos, la adopci\u00f3n se basa en resultados basados en el rendimiento. "Donde realmente vemos adopci\u00f3n, tanto de nuestros productos como de los de la competencia, es en el \u00e1mbito del aumento del rendimiento", afirm\u00f3. Los biofertilizantes y bioestimulantes est\u00e1n cubriendo necesidades cr\u00edticas para los agricultores que no pueden aplicar fertilizantes sint\u00e9ticos en los momentos \u00f3ptimos. Estas tecnolog\u00edas tambi\u00e9n est\u00e1n ayudando a los productores a gestionar condiciones clim\u00e1ticas cada vez m\u00e1s impredecibles.<\/p>\n

\u201cOfrecer alivio del estr\u00e9s clim\u00e1tico es un factor clave\u201d, a\u00f1adi\u00f3 Reiter. \u201cYa sea que el estr\u00e9s provenga de la falta de agua, el exceso de agua, el agua en el momento inadecuado u otros factores de estr\u00e9s clim\u00e1tico, estos productos pueden marcar una verdadera diferencia\u201d.\u201d<\/p><\/blockquote>\n

Geogr\u00e1ficamente, Brasil y Argentina siguen liderando la regi\u00f3n, especialmente en cultivos en hileras. A trav\u00e9s de una alianza con The Mosaic Company, BioConsortia est\u00e1 introduciendo su tecnolog\u00eda de biofertilizantes en Brasil, inicialmente enfocada en el ma\u00edz y la soja. "Brasil ser\u00e1 nuestro primer mercado latinoamericano", afirm\u00f3 Reiter, destacando la envergadura del pa\u00eds y su apertura a la innovaci\u00f3n.<\/p>\n

Argentina tambi\u00e9n sigue siendo un mercado clave, especialmente dada su dilatada experiencia con inoculantes. Seg\u00fan Reiter, esta historia ha moldeado la actitud de los agricultores de toda la regi\u00f3n. "Los agricultores latinoamericanos llevan mucho tiempo utilizando inoculantes y tienen una gran aceptaci\u00f3n", afirm\u00f3. "Eso les da la confianza de que otras tecnolog\u00edas biol\u00f3gicas tambi\u00e9n funcionar\u00e1n en su entorno".\u201c<\/p>\n

La claridad regulatoria impulsa el impulso del mercado<\/strong><\/h2>\n

La regulaci\u00f3n es otro factor cr\u00edtico que define el dinamismo del mercado, especialmente en Brasil. Reiter describi\u00f3 el cambiante marco regulatorio brasile\u00f1o como una ventaja competitiva para las empresas de sanidad vegetal.<\/p>\n

\u201cBrasil ha aclarado y simplificado realmente el proceso regulatorio\u201d, afirm\u00f3. \u201cTener claridad sobre c\u00f3mo cumplir es una gran ventaja\u201d.\u201d<\/p><\/blockquote>\n

La clara distinci\u00f3n entre biocontroles, biofertilizantes y bioestimulantes ha facilitado la planificaci\u00f3n e inversi\u00f3n de las empresas. \u201cEsto facilita que empresas como la nuestra planifiquen, ejecuten una estrategia regulatoria y participen activamente en el mercado\u201d, afirm\u00f3 Reiter, contrastando el enfoque de Brasil con la incertidumbre regulatoria en Europa y Estados Unidos.<\/p>\n

De cara al futuro, las oportunidades de crecimiento se extienden m\u00e1s all\u00e1 de los cultivos tradicionales en hileras. Reiter destac\u00f3 cultivos que dependen de fertilizantes, como el caf\u00e9 y la ca\u00f1a de az\u00facar, donde el acceso a insumos sint\u00e9ticos puede ser costoso o presentar dificultades log\u00edsticas. \u201cVemos un potencial realmente interesante en esos cultivos\u201d, afirm\u00f3.<\/p>\n

Las asociaciones son clave para el \u00e9xito en el mercado<\/strong><\/h2>\n

Para las empresas que consideran entrar en Latinoam\u00e9rica, Reiter enfatiz\u00f3 la importancia de las alianzas y la experiencia local. "Nos cuesta imaginar c\u00f3mo nos desenvolver\u00edamos en Latinoam\u00e9rica por nuestra cuenta", dijo, se\u00f1alando que BioConsortia es una empresa relativamente peque\u00f1a, con sede en California. "La alianza es clave".\u201c<\/p>\n

Las alianzas exitosas, a\u00f1adi\u00f3, requieren transparencia y una mentalidad colaborativa. "Hay que estar preparado para que todos salgan ganando", dijo Reiter. "Si crees que puedes ganar solo desde fuera de Latinoam\u00e9rica, probablemente te sentir\u00e1s frustrado".\u201c<\/p>\n

A medida que las tecnolog\u00edas fitosanitarias siguen cobrando impulso, Am\u00e9rica Latina se destaca como una regi\u00f3n donde la innovaci\u00f3n, la adopci\u00f3n y el progreso regulatorio se alinean. Con agricultores cada vez m\u00e1s abiertos a las soluciones biol\u00f3gicas y gobiernos que ofrecen v\u00edas m\u00e1s claras, la regi\u00f3n est\u00e1 preparada para desempe\u00f1ar un papel de liderazgo en el futuro de la producci\u00f3n agr\u00edcola sostenible.<\/p>\n

Para obtener m\u00e1s informaci\u00f3n, mire la entrevista completa con Sarah Reiter en el \u00faltimo episodio de Informe global de agronegocios<\/a> y escuchar directamente sus opiniones sobre las tendencias en salud vegetal que est\u00e1n dando forma a Am\u00e9rica Latina.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Am\u00e9rica Latina est\u00e1 acelerando la adopci\u00f3n de medidas fitosanitarias, impulsada por la innovaci\u00f3n biol\u00f3gica, la claridad regulatoria, los rendimientos resilientes y la expansi\u00f3n de oportunidades en todos los cultivos.<\/p>","protected":false},"author":110,"featured_media":69279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,26,1786,929,1848,926],"tags":[54],"class_list":["post-133688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-americas","category-biologicals","category-biostimulants","category-executive-outlook","category-plant-health","tag-featured-home"],"yoast_head":"\nLatin America\u2019s Plant Health Momentum: Innovation, Adoption, and Opportunity - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Latin America is accelerating plant health 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