{"id":133717,"date":"2026-02-17T10:03:20","date_gmt":"2026-02-17T15:03:20","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=133717"},"modified":"2026-02-17T10:41:59","modified_gmt":"2026-02-17T15:41:59","slug":"executive-outlook-north-america-and-southeast-asia-how-two-regions-are-navigating-agricultural-transformation","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/markets\/executive-outlook-north-america-and-southeast-asia-how-two-regions-are-navigating-agricultural-transformation\/","title":{"rendered":"Perspectivas ejecutivas: Am\u00e9rica del Norte y el Sudeste Asi\u00e1tico: c\u00f3mo dos regiones est\u00e1n transitando la transformaci\u00f3n agr\u00edcola"},"content":{"rendered":"

AgriBusiness Global<\/strong> Pregunt\u00f3 a dos ejecutivos: Brian Naber, presidente de Am\u00e9rica del Norte, , Bayer Crop Science<\/a>, y Robert Upton, Director Comercial de Soluciones Agr\u00edcolas para el Sudeste Asi\u00e1tico, BASF<\/a> \u2014 Hablar sobre las oportunidades y desaf\u00edos de Am\u00e9rica del Norte y el Sudeste Asi\u00e1tico para descubrir qu\u00e9 similitudes y diferencias enfrentan estas regiones.<\/p>\n

Am\u00e9rica del Norte: Equilibrar el progreso con la protecci\u00f3n<\/h2>\n

Por Brian Naber, presidente de Bayer Crop Science para Norteam\u00e9rica<\/em><\/p>\n

Utilizo dos palabras para describir el estado actual de la agricultura norteamericana: orgullo y preocupaci\u00f3n. Aqu\u00ed hay tres tendencias que respaldan esta perspectiva.<\/p>\n

1. Ganancias en productividad y sostenibilidad<\/h3>\n

Por un lado, la industria agr\u00edcola ha experimentado un enorme progreso, con un gran aumento de la productividad y la sostenibilidad. Hoy en d\u00eda, los agricultores tienen acceso a las semillas y caracter\u00edsticas m\u00e1s novedosas, herramientas avanzadas de protecci\u00f3n de cultivos y las \u00faltimas capacidades digitales y de ciencia de datos, inimaginables hace una generaci\u00f3n. Estos avances permiten mayores rendimientos, una mayor sostenibilidad y resiliencia ante fen\u00f3menos meteorol\u00f3gicos extremos.<\/p>\n

2. Aumento de los factores estresantes y los desaf\u00edos<\/h3>\n

Sin embargo, junto con este optimismo, existen motivos de preocupaci\u00f3n. Los agricultores se enfrentan a crecientes presiones \u2014debido a la variabilidad clim\u00e1tica, la escasez de recursos, las din\u00e1micas comerciales cambiantes y la inestabilidad del marco regulatorio\u2014 que amenazan tanto la rentabilidad como la sostenibilidad a largo plazo.<\/p>\n

3. La caja de herramientas cada vez m\u00e1s peque\u00f1a de los cultivadores<\/h3>\n

La incertidumbre legislativa en torno a las herramientas cr\u00edticas para la protecci\u00f3n de cultivos amenaza la innovaci\u00f3n y podr\u00eda limitar la capacidad de los agricultores para gestionar eficazmente las malezas, las plagas y las enfermedades. Sin claridad ni pol\u00edticas con base cient\u00edfica, las mismas herramientas que sustentan las pr\u00e1cticas agr\u00edcolas productivas y sostenibles est\u00e1n en riesgo.<\/p>\n

Lo que debe suceder<\/h2>\n

El camino a seguir requiere claridad, colaboraci\u00f3n y compromiso.<\/p>\n

La agricultura no es solo una industria: es un pilar fundamental de la seguridad nacional y la estabilidad econ\u00f3mica. Los agricultores necesitan todas las herramientas disponibles para alcanzar el \u00e9xito, incluyendo gen\u00e9tica avanzada, qu\u00edmica probada y soluciones digitales. Proteger el acceso a estas herramientas no se trata solo de productividad; se trata de salvaguardar la seguridad alimentaria, apoyar las econom\u00edas rurales y alcanzar objetivos comunes de sostenibilidad.<\/p>\n

La pr\u00f3xima d\u00e9cada debe ser una transformaci\u00f3n: impulsar la innovaci\u00f3n, las pol\u00edticas y la colaboraci\u00f3n para garantizar que los agricultores puedan producir m\u00e1s con menos, de forma rentable y sostenible, incluso ante la volatilidad estacional. Este es un momento decisivo para la industria. El futuro de la agricultura norteamericana se definir\u00e1 por c\u00f3mo equilibremos el progreso con la protecci\u00f3n. Los legisladores deben promover regulaciones con base cient\u00edfica, y los socios de la industria deben invertir en soluciones pr\u00e1cticas y escalables que ayuden a los agricultores a comprender el valor de la innovaci\u00f3n en cada hect\u00e1rea. Juntos, podemos garantizar que la agricultura norteamericana se mantenga resiliente, competitiva y capaz de alimentar, abastecer y vestir a un mundo en crecimiento.<\/p>\n

Sudeste Asi\u00e1tico: Impulsando la agricultura sostenible<\/h2>\n

Por Robert Upton, Director Comercial, Soluciones Agr\u00edcolas para el Sudeste Asi\u00e1tico, BASF<\/em><\/p>\n

Al visitar a agricultores en diferentes pa\u00edses del sudeste asi\u00e1tico, queda claro que la agricultura en la regi\u00f3n est\u00e1 experimentando una transformaci\u00f3n estructural y se destacan tres grandes cambios.<\/p>\n

1. Desaf\u00edos clim\u00e1ticos y de sostenibilidad<\/h3>\n

El aumento de las temperaturas, las lluvias impredecibles y la nueva presi\u00f3n de las plagas obligan a los agricultores \u2014y a empresas del sector agr\u00edcola como BASF\u2014 a replantearse c\u00f3mo lograr una agricultura sostenible a largo plazo. Los gobiernos est\u00e1n endureciendo las regulaciones y explorando pol\u00edticas de carbono, mientras que los actores de la cadena de valor alimentaria impulsan la trazabilidad y el abastecimiento clim\u00e1ticamente inteligente. Esto significa que el antiguo modelo de venta de productos temporada tras temporada est\u00e1 dando paso a un enfoque sist\u00e9mico y orientado a los resultados.<\/p>\n

2. La fragmentaci\u00f3n y la realidad de los peque\u00f1os productores<\/h3>\n

La agricultura aporta hasta 251 billones de toneladas m\u00e9tricas del PIB en algunos pa\u00edses del Sudeste Asi\u00e1tico, con el apoyo de m\u00e1s de 100 millones de agricultores, muchos de los cuales son peque\u00f1os agricultores emprendedores que carecen de acceso a conocimientos e infraestructura. El mercado actual est\u00e1 inundado de productos de bajo costo, a menudo basados en ingredientes activos obsoletos y sin medidas de gesti\u00f3n eficaces. Escalar las innovaciones y la tecnolog\u00eda es dif\u00edcil, pero debemos encontrar modelos que respeten la diversidad local y, al mismo tiempo, impulsen la eficiencia. La gesti\u00f3n responsable es fundamental para asegurar que los agricultores comprendan las mejores pr\u00e1cticas, ya que as\u00ed garantizamos alimentos seguros y saludables para el futuro.<\/p>\n

3. Aceleraci\u00f3n digital y de pol\u00edticas<\/h3>\n

Con la fumigaci\u00f3n con drones en Vietnam y la distribuci\u00f3n a trav\u00e9s del comercio electr\u00f3nico en Indonesia, la disrupci\u00f3n digital est\u00e1 transformando la forma en que los agricultores acceden a los productos y la informaci\u00f3n. Al mismo tiempo, los gobiernos est\u00e1n implementando un registro m\u00e1s estricto y medidas de protecci\u00f3n ambiental. La agilidad y el cumplimiento normativo ya no son opuestos; ambos son esenciales para afrontar las complejidades que la mayor\u00eda de los agricultores no pueden resolver por s\u00ed solos.<\/p>\n

Lo que debe suceder<\/h2>\n

El \u00e9xito en el Sudeste Asi\u00e1tico depende de una diversificaci\u00f3n intencionada: adaptar las soluciones a los cultivos locales, al clima y a las realidades de los agricultores.<\/p>\n

Mientras la agricultura en el Sudeste Asi\u00e1tico evoluciona de la tradici\u00f3n a la transformaci\u00f3n, lo que est\u00e1 claro es que quienes innoven, colaboren y se comprometan a dejar un legado de sostenibilidad ser\u00e1n los ganadores. En BASF, creemos que las innovaciones nos permitir\u00e1n apoyar las ambiciones nacionales de seguridad alimentaria en toda la regi\u00f3n, manteniendo a los agricultores en el centro de todo lo que hacemos.<\/p>","protected":false},"excerpt":{"rendered":"

Dos ejecutivos hablan sobre las oportunidades y desaf\u00edos de Am\u00e9rica del Norte y el Sudeste Asi\u00e1tico para descubrir qu\u00e9 similitudes y diferencias enfrentan estas regiones. <\/p>","protected":false},"author":2163,"featured_media":133763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,26,28,1848,5],"tags":[1982],"class_list":["post-133717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-americas","category-asia","category-executive-outlook","category-markets","tag-january-2026"],"yoast_head":"\nExecutive Outlook: North America and Southeast Asia \u2014 How Two Regions Are Navigating Agricultural Transformation - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Two executives speak about the opportunities and challenges from North America and Southeast Asia to find out 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