{"id":133915,"date":"2023-03-01T12:02:08","date_gmt":"2023-03-01T17:02:08","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=133915"},"modified":"2026-02-05T16:02:33","modified_gmt":"2026-02-05T21:02:33","slug":"strategizing-for-the-biotransformation-of-agriculture-conversations-with-industry-experts","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/markets\/europe\/strategizing-for-the-biotransformation-of-agriculture-conversations-with-industry-experts\/","title":{"rendered":"Estrategias para la biotransformaci\u00f3n de la agricultura: conversaciones con expertos de la industria"},"content":{"rendered":"

La conferencia LATAM de Grupo Rovensa<\/a> anunci\u00f3 su nueva unidad de negocio de biosoluciones, Rovensa Next<\/a>, compuesto por diez empresas emprendedoras organizadas en una red global de 30 laboratorios de investigaci\u00f3n y desarrollo (I+D) y 84 alianzas con centros de investigaci\u00f3n y universidades. El grupo tambi\u00e9n adquiri\u00f3 recientemente Cosmocel SA, una empresa mexicana de bioestimulantes.<\/p>\n

A medida que m\u00e1s jugadores importantes adquieren empresas de bionutrici\u00f3n y biocontrol, Rovensa Next sigue la tendencia. Eric van Innis, director ejecutivo de Rovensa Group, comparti\u00f3 el motivo y la estrategia de la empresa detr\u00e1s de esta nueva unidad de negocios.<\/p>\n

Conozca a su experto:<\/strong>\u00a0Originario de B\u00e9lgica, van Innis ha laborado en la industria agricola por m\u00e1s de 30 a\u00f1os. Se inici\u00f3 en Groupe Roullier y luego pas\u00f3 a liderar el sector agr\u00edcola en Sapec Agro Business, el cual se convirti\u00f3 en el Grupo Rovensa.<\/p>\n

ABG: Rovensa Next se compone de\u00a0<\/strong>Agrichembio, Agrotecnolog\u00eda, Idai Nature, Microqu\u00edmica, MIP Agro, OGT, Oro Agri, Rodel, SDP y Tradecorp<\/strong>.\u00a0\u00bfCu\u00e1les fueron los dos impulsores clave para agrupar estas 10 empresas?<\/strong><\/h3>\n

EVI:\u00a0<\/strong>Algunas de las empresas se iniciaron desde cero y otras empresas se adquirieron m\u00e1s recientemente. Todas estas empresas fueron creadas o desarrolladas en torno a un objetivo similar: encontrar y proponer formas alternativas de gestionar los insumos agr\u00edcolas. Todas estas empresas se mov\u00edan en la misma direcci\u00f3n con la misma ambici\u00f3n de desempe\u00f1ar un papel m\u00e1s importante en la biotransformaci\u00f3n de la agricultura.<\/p>\n

Al agregar estas empresas, estamos reuniendo conocimientos y experiencias de lanzamiento al mercado de todo el mundo. Conocimientos de I+D, registros, mercados, producciones y soluciones que nos permiten desarrollar sinergias de venta cruzada y compartir experiencias para aumentar m\u00e1s r\u00e1pidamente nuestra huella y nuestra cartera de nuevas soluciones para distribuidores y agricultores.<\/p>\n

ABG:\u00a0<\/strong>\u00bfQu\u00e9 productos venideros al mercado le entusiasman ver?<\/strong><\/h3>\n

EVI:\u00a0<\/strong>Somos fuertes en el manejo de la nutrici\u00f3n de cultivos, incluyendo bioestimulantes, ahora a\u00fan m\u00e1s con la adquisici\u00f3n de Cosmocel. Nuestra planta en S\u00e3o Paulo, Brasil, a trav\u00e9s de su proceso de fermentaci\u00f3n, pudo descubrir microorganismos, como insumos para nuevas generaciones de bionutrientes y bioinoculantes, que ayudan a las plantas a absorber mejor los nutrientes del suelo y el aire. Tambi\u00e9n somos fuertes en biocontrol y activos en biopotenciadores. En este sentido, la adquisici\u00f3n de Oro Agri fue un paso decisivo para permitirnos desarrollar un portafolio para estas gamas de soluciones.<\/p>\n

ABG: \u00bfC\u00f3mo lidera a estas empresas en la creaci\u00f3n de nuevos productos?<\/strong><\/h3>\n

EVI:\u00a0<\/strong>El flujo de conocimiento ascendente. Siempre solicito que todos los empleados que trabajan directamente con los clientes aprendan a hablar tres idiomas.<\/p>\n

El primer idioma es el idioma del agricultor, porque un agricultor en Brasil no habla el mismo idioma que un agricultor en Francia o Espa\u00f1a, ya que las necesidades y las historias son diferentes.<\/p>\n

En segundo lugar, deben aprender el lenguaje de las plantas. Una planta nos habla todos los d\u00edas y debemos ser capaces de comprender las se\u00f1ales enviadas y descubrir qu\u00e9 estr\u00e9s o enfermedades est\u00e1n afectando el ciclo de crecimiento.<\/p>\n

Y tercero, el lenguaje de los productos. Si habla de bioproductos o combinaci\u00f3n de bioproductos para soluciones hol\u00edsticas, debe comprender, para cada cultivo, qu\u00e9 compuestos espec\u00edficos de su producto o soluci\u00f3n tienen un efecto curativo o preventivo en el ciclo de vida de las plantas.<\/p>\n

Comprender es crear conocimiento, el flujo ascendente de este conocimiento sobre fenolog\u00eda, la din\u00e1mica e interacciones entre metabolitos y gen\u00f3mica, son las fuentes de nuestra creaci\u00f3n y la definici\u00f3n de nuestras prioridades de I+D. Esto permitir\u00e1 que la agricultura tenga un impacto positivo en nuestro medio ambiente en el futuro.<\/p>\n

ABG:\u00a0<\/strong>\u00bfRovensa ha identificado mercados objetivos para crecer su presencia?<\/strong><\/h3>\n

EVI:\u00a0<\/strong>Ya tenemos una buena presencia en el noroeste de Europa, el sur de Europa, Brasil, M\u00e9xico y Sudam\u00e9rica. Tenemos la ambici\u00f3n de aumentar nuestra presencia en los Estados Unidos y Canad\u00e1, y estamos buscando apuntar mejor a Asia.<\/p>\n

\u00c1frica es un continente que puede ayudar a alimentar el planeta en el futuro. Ya contamos con una base s\u00f3lida en Sud\u00e1frica, desde la cual trabajamos con socios en las partes sur y este del continente. Tambi\u00e9n tenemos una oficina en El Cairo, que apoya nuestro desarrollo en el norte de \u00c1frica y Oriente Medio.<\/p>\n

Consolidando todas nuestras empresas, incluida la \u00faltima adquisici\u00f3n de Cosmocel, estamos en $700 millones USD en ventas para el a\u00f1o fiscal 2022-2023. Nuestro objetivo es llegar a $1 mil millones USD en 2025. Estamos presentes en m\u00e1s de 50 pa\u00edses y comercializando en m\u00e1s de 90 pa\u00edses. Tenemos instalaciones de producci\u00f3n y centros de I+D en diferentes continentes y una cartera s\u00f3lida de posibles objetivos de fusiones y adquisiciones.<\/p>\n

ABG: \u00bfQu\u00e9 tipo de crecimiento ve en \u00c1frica?<\/strong><\/h3>\n

EVI:\u00a0<\/strong>\u00c1frica deber\u00eda poder alimentar 25% de este planeta. A d\u00eda de hoy, \u00c1frica importa alimentos. Creo que falta inversi\u00f3n p\u00fablica y privada y que los incentivos para impulsar las inversiones en agricultura son escasos. \u00c1frica necesitar\u00e1 algo de tiempo. Tengo la esperanza de que la necesidad mundial de tener suficientes alimentos de calidad para alimentar al planeta obligue a la gente a mirar a \u00c1frica de una manera diferente y a tomar las decisiones correctas para incentivar las inversiones. Tambi\u00e9n existe la necesidad de programas educativos. Hay un potencial extraordinario. Lo que est\u00e1 sucediendo en algunos pa\u00edses del norte de \u00c1frica es una buena se\u00f1al. Hay una extraordinaria evoluci\u00f3n de la agricultura en pa\u00edses como Egipto, Marruecos y Argelia, y es sorprendente ver con qu\u00e9 rapidez estos pa\u00edses han podido progresar en los \u00faltimos 10 a\u00f1os.<\/p>\n

ABG: \u00bfQu\u00e9 tipo de comunicaci\u00f3n y liderazgo ha implementado para organizar estas 10 empresas emprendedoras?<\/strong><\/h3>\n

EVI:\u00a0<\/strong>Queremos dise\u00f1ar para todas estas empresas un trayecto similar, potenciando la mentalidad emprendedora y centrada que fue la base de su \u00e9xito inicial e innovaci\u00f3n, incorpor\u00e1ndolas como parte de un proyecto global. Los procesos de gesti\u00f3n e integraci\u00f3n del cambio deben realizarse con cuidado y comprensi\u00f3n, manteniendo la din\u00e1mica fundamental. Nunca queremos olvidar que la realidad local de la agricultura es importante; cultivos, clima, suelos, infraestructura, canales de distribuci\u00f3n, vencimientos, necesidades y enfermedades de los cultivos no son iguales en todas partes.<\/p>\n

Por ello, en Rovensa Next, cada \u00e1rea cuenta con equipos dedicados, multidisciplinares y especializados, que incluyen personas de cada empresa, complement\u00e1ndose entre s\u00ed en su experiencia espec\u00edfica. Somos una empresa pr\u00e1ctica, con m\u00e1s de 850 expertos de campo que brindan conocimiento local, asesoramiento y apoyo, ofreci\u00e9ndonos insumos cruciales para definir nuestros planes estrat\u00e9gicos. Nuestras \u201cbotas en el suelo\u201d, como las llamamos internamente, son nuestra fuente de crecimiento y creatividad.<\/p>\n

Si bien, por supuesto, priorizamos el conocimiento y la experiencia local, a nivel global coordinamos los esfuerzos de I+D, la producci\u00f3n, el apoyo administrativo, el control financiero y la planificaci\u00f3n estrat\u00e9gica.<\/p>\n

ABG: Los planes de crecimiento de Rovensa son evidentes. \u00bfQu\u00e9 inspira este crecimiento?<\/strong><\/h3>\n

EVI:\u00a0<\/strong>Necesitamos ser humildes y realistas, pero estamos en una trayectoria inspiradora para ayudar a la agricultura a garantizar alimentos accesibles y de calidad para todos los seres humanos en este planeta, de manera sostenible. Si este gran desaf\u00edo para el sector agr\u00edcola, debido al cambio clim\u00e1tico o razones geopol\u00edticas, no se puede superar, todos sufrir\u00e1n y ver\u00edamos un aumento de los conflictos sociales y regionales debido al aumento de las disparidades.<\/p>\n

Por lo tanto, poder desempe\u00f1ar un papel positivo en estos desaf\u00edos es una misi\u00f3n inspiradora. Es la raz\u00f3n por la que luchamos cada d\u00eda por el futuro de la agricultura y de nuestra empresa.<\/p>","protected":false},"excerpt":{"rendered":"

El Grupo Rovensa anunci\u00f3 su nueva unidad de negocio de biosoluciones, Rovensa Next, compuesta por diez empresas emprendedoras organizadas en\u2026<\/p>","protected":false},"author":1477,"featured_media":70860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,1786,929,29,926],"tags":[1999],"class_list":["post-133915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa-middle-east","category-biologicals","category-biostimulants","category-europe","category-plant-health","tag-abg-direct-march-2023"],"yoast_head":"\nStrategizing for the Biotransformation of Agriculture: Conversations with Industry Experts - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The Rovensa Group announced its new biosolutions business unit, Rovensa Next, made up of ten entrepreneurial companies organized into a global network of\" 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