{"id":134089,"date":"2026-04-14T08:47:32","date_gmt":"2026-04-14T12:47:32","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=134089"},"modified":"2026-03-03T16:48:22","modified_gmt":"2026-03-03T21:48:22","slug":"why-integrated-crop-management-is-the-new-norm-in-latam","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/markets\/americas\/why-integrated-crop-management-is-the-new-norm-in-latam\/","title":{"rendered":"Por qu\u00e9 el manejo integrado de cultivos es la nueva norma en Latinoam\u00e9rica"},"content":{"rendered":"<p>Debido a las crecientes restricciones de productos por la resistencia de las malezas, las regulaciones y los menores l\u00edmites m\u00e1ximos de residuos impuestos por los pa\u00edses importadores, el manejo integrado de cultivos (MIC) ya no es una pr\u00e1ctica opcional para los productores latinoamericanos. Se est\u00e1 convirtiendo en la norma en toda la regi\u00f3n.<\/p>\n<p>Como tal, Daniel Traverso, Como tal, Daniel Traverso, Vicepresidente de <a href=\"https:\/\/anasac.com\/internacional\/en\/\" target=\"_blank\" rel=\"noopener\">Corporaci\u00f3n Internacional Anasac<\/a> El director de Anasac Colombia Ltda, Anasac M\u00e9xico, afirma que se ha producido un r\u00e1pido crecimiento en productos biorracionales, bioestimulantes y programas integrados que combinan productos qu\u00edmicos tradicionales con nuevas tecnolog\u00edas en toda la regi\u00f3n de Latinoam\u00e9rica.<\/p>\n<p>\u201cLas estrategias de protecci\u00f3n de cultivos deben centrarse cada vez m\u00e1s en ayudar a las plantas a tolerar el estr\u00e9s, y no solo en controlar las plagas\u201d, afirma Traverso.<\/p>\n<p>Sin embargo, Traverso afirma que, con los productos biol\u00f3gicos, la calidad var\u00eda mucho, por lo que la confianza de los agricultores es un problema importante.<\/p>\n<p>En el reciente <strong><a href=\"https:\/\/www.tradesummit.com\/global\/\" target=\"_blank\" rel=\"noopener\">Cumbre Comercial Global de Agronegocios\u2122<\/a>,<\/strong> Sebastian Bachem, director ejecutivo de <a href=\"https:\/\/www.accumont.com\/\" target=\"_blank\" rel=\"noopener\">Acumont<\/a>, Durante su presentaci\u00f3n, abord\u00f3 el tema de la dificultad para ganarse la confianza de los agricultores.<\/p>\n<p>\u201cLas empresas suelen cometer errores en este \u00e1mbito\u201d, afirma Bachem. \u201cPrueban productos de control biol\u00f3gico bajo una presi\u00f3n muy alta de enfermedades o plagas, a menudo con variedades muy susceptibles, y concluyen que no funcionan. Este enfoque no representa la pr\u00e1ctica agr\u00edcola habitual. O bien, hacen pr\u00e1cticamente lo contrario: lanzan un producto con muy pocos ensayos y no logran comprender por qu\u00e9 su rendimiento no cumple con las expectativas de los agricultores\u2019.\u201d<\/p>\n<p>Javier Chavarro, un profesional experimentado del sector agroindustrial con amplia trayectoria en el sector agr\u00edcola latinoamericano, a\u00f1ade que el enfoque de Manejo Integrado de Plagas (MIC) es t\u00e9cnicamente m\u00e1s complejo, por lo que existe una creciente dependencia de asesores t\u00e9cnicos locales y apoyo en el terreno para que los agricultores tengan \u00e9xito con los productos.<\/p>\n<p>Para las empresas de productos sint\u00e9ticos que deseen diversificar su cartera y lanzarse en la regi\u00f3n de Latinoam\u00e9rica, Bachem sugiere que busquen un socio minorista agr\u00edcola especializado en productos biol\u00f3gicos.<\/p>\n<p>\u201cMuchos distribuidores agr\u00edcolas no tienen ni el tiempo ni los recursos necesarios para brindar a los productos biol\u00f3gicos la atenci\u00f3n que requieren para alcanzar su m\u00e1ximo potencial en la explotaci\u00f3n\u201d, afirma Bachem. \u201cUna empresa de distribuci\u00f3n especializada puede ser una excelente alternativa. Hay muchas en Europa, y vemos que las empresas de productos biol\u00f3gicos est\u00e1n invirtiendo en distribuci\u00f3n porque comprenden que a muchos distribuidores agr\u00edcolas les resulta dif\u00edcil integrar con \u00e9xito los productos biol\u00f3gicos en sus carteras de productos\u201d.\u201d<\/p>\n<p>De cara al futuro, es probable que el concepto de ICM gane a\u00fan m\u00e1s terreno.<\/p>\n<p>\u201cEl control integrado de plagas es un est\u00e1ndar del que hemos hablado con nuestras asociaciones\u201d, dice Nicolas Potrie, Director de <a href=\"https:\/\/www.tafirel.com\/\" target=\"_blank\" rel=\"noopener\">TAFIREL<\/a>. \u201cLas empresas est\u00e1n diversificando sus productos con productos biol\u00f3gicos porque la tendencia del mercado apunta en esa direcci\u00f3n: utilizar menos productos qu\u00edmicos y a\u00f1adir m\u00e1s productos biol\u00f3gicos.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>La ICM se ha convertido en un est\u00e1ndar en Latinoam\u00e9rica, ya que la resistencia, las regulaciones y las presiones relacionadas con los LMR aceleran la adopci\u00f3n de m\u00e9todos biol\u00f3gicos y las necesidades de soporte t\u00e9cnico.<\/p>","protected":false},"author":2163,"featured_media":72421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,26,5],"tags":[54,2000],"class_list":["post-134089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-americas","category-markets","tag-featured-home","tag-march-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Integrated Crop Management Is the New Norm in LATAM - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"ICM has become standard in LATAM as resistance, regulations, and MRL 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