{"id":134379,"date":"2024-09-01T10:42:03","date_gmt":"2024-09-01T14:42:03","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=134379"},"modified":"2026-03-26T10:42:56","modified_gmt":"2026-03-26T14:42:56","slug":"four-reasons-face-to-face-meetings-are-needed-for-strategic-sourcing-what-to-do-if-your-travel-budget-has-been-cut","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/markets\/asia\/four-reasons-face-to-face-meetings-are-needed-for-strategic-sourcing-what-to-do-if-your-travel-budget-has-been-cut\/","title":{"rendered":"Cuatro razones para la importancia de reuniones presenciales sobre el abastecimiento estrat\u00e9gico y c\u00f3mo lidiar con un presupuesto reducido para viajes de negocios"},"content":{"rendered":"<p>Terry Kippley, Presidente del <a href=\"https:\/\/cpda.com\/\" target=\"_blank\" rel=\"noopener\">Consejo de Productores y Distribuidores de Agrotecnolog\u00eda (CPDA)<\/a> Coment\u00f3 que, cuando trabajaba en el departamento de compras, pasaba entre dos y cuatro semanas al a\u00f1o en China estableciendo relaciones con proveedores estrat\u00e9gicos.<\/p>\n<p>El motivo de esta estrategia de cara a cara era para \u201cdesarrollar relaciones humanas en t\u00e9rminos de confianza. Tienes que poder confiar en ellos, y ellos tienen que confiar en ti. Contar con ese tipo de acceso con el due\u00f1o de la f\u00e1brica o con el equipo directivo, es un importante componente humano de cualquier relaci\u00f3n comercial\u201d, afirma Kippley.<\/p>\n<p>A continuaci\u00f3n se presentan cuatro puntos sobre por qu\u00e9 las reuniones cara a cara son importantes para construir asociaciones estrat\u00e9gicas.<\/p>\n<p><strong>1. Definir su relaci\u00f3n comercial:<\/strong> \u00bfEs usted realmente un socio estrat\u00e9gico? \u00bfO, al fin y al cabo, es realmente solo un comprador transaccional de reuniones virtuales? \u201cCuando las cosas van bien, lo virtual funciona\u201d, comenta Kippley. \u201cCuando las cosas van mal, eso no es suficiente para una relaci\u00f3n\u201d.<\/p>\n<p><strong>2. Suministro estable:<\/strong> En cierta ocasi\u00f3n, Kippley se encontr\u00f3 en una situaci\u00f3n en la que su empresa compet\u00eda con una importante multinacional, cuya planta se vino abajo. \u201cPude representar el suministro m\u00e1s estable de ese pesticida ese a\u00f1o gracias a las relaciones que hab\u00eda establecido con mi proveedor\u201d, afirma Kippley. \u201cEso es lo que crea una ventaja competitiva en tiempos dif\u00edciles\u201d.<\/p>\n<p><strong>3. C\u00f3mo diferenciar su empresa:<\/strong> Los buenos negocios se basan en la confianza y en la capacidad de cumplir con plazos. Sin estos dos factores, una relaci\u00f3n comercial no durar\u00e1. Tambi\u00e9n hay que ir m\u00e1s all\u00e1 de los est\u00e1ndares del sector y, para lograrlo, se necesitan socios de abastecimiento que puedan adaptarse a los pedidos urgentes y otras complicaciones. \u201cHay muchas otras empresas que pueden proporcionar acceso al mercado, productos y, sin duda, confianza y credibilidad\u201d, afirma Kippley. \u201cSi quiere diferenciarse, necesita ser r\u00e1pido, \u00e1gil y ofrecer un servicio centrado en el cliente; todo esto ayuda a construir una relaci\u00f3n competitiva en un mercado competitivo\u201d.<\/p>\n<p><strong>4. Informaci\u00f3n de mercado:<\/strong> Obtener informaci\u00f3n sobre el mercado puede ayudarle a tomar decisiones estrat\u00e9gicas importantes que beneficiar\u00e1n a su empresa. \u201cCreo que la informaci\u00f3n sobre el mercado tambi\u00e9n le ayuda a entender qu\u00e9 es lo que viene a continuaci\u00f3n. \u00bfQu\u00e9 se avecina? La industria est\u00e1 saliendo lentamente del exceso de existencias y est\u00e1 tratando de averiguar cu\u00e1l es el nivel de precios. La informaci\u00f3n sobre el mercado ayudar\u00e1 a determinar cu\u00e1ndo aumentar\u00e1n los precios y cu\u00e1ndo realizar esa compra estrat\u00e9gica. La informaci\u00f3n sobre el mercado es realmente clave para un buen negocio\u201d, afirma Kippley.<\/p>\n<h2>\u00bfQu\u00e9 pasa si se ha recortado su presupuesto de viaje?<\/h2>\n<p>Si sus presupuestos de viajes se han reducido, considere asistir a eventos de la industria.<\/p>\n<p>Kippley afirma que los eventos brindan \u201cexposici\u00f3n a distintas personas y empresas para construir relaciones en cuesti\u00f3n de d\u00edas. Es una forma menos costosa de tener reuniones cara a cara\u201d.<\/p>\n<p>Eventos como la conferencia AgriBusiness Global\u2120 del Sudeste Asi\u00e1tico, de dos d\u00edas de duraci\u00f3n, ofrecen acceso a 300 asistentes y 40 empresas expositoras de Asia, Europa, Latinoam\u00e9rica, Oriente Medio y Norteam\u00e9rica. Se pueden concertar reuniones presenciales con l\u00edderes del sector, fabricantes, formuladores y distribuidores de agroqu\u00edmicos, nutrici\u00f3n de cultivos, productos biol\u00f3gicos y tecnolog\u00eda agr\u00edcola para ampliar sus conocimientos y contactos en el mercado del Sudeste Asi\u00e1tico.<\/p>\n<p>En lugar de organizar m\u00faltiples viajes cada a\u00f1o, seleccione eventos destacados donde sepa que puede hacer negocios con varios expositores y asistentes para impulsar los objetivos de su empresa. Es una excelente manera de obtener informaci\u00f3n, forjar relaciones s\u00f3lidas y expandir su negocio.<\/p>","protected":false},"excerpt":{"rendered":"<p>La importancia de las reuniones presenciales para la b\u00fasqueda estrat\u00e9gica de proveedores y qu\u00e9 hacer si se recorta el presupuesto de viajes. <\/p>","protected":false},"author":2163,"featured_media":62783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,5],"tags":[1989],"class_list":["post-134379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-markets","tag-abg-direct-september-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Four Reasons Face-to-Face Meetings Are Needed for Strategic Sourcing &amp; What To Do If Your Travel Budget Has Been Cut - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The importance of face-to-face meetings for strategic sourcing and what to do if your travel budget is cut.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/es\/markets\/asia\/four-reasons-face-to-face-meetings-are-needed-for-strategic-sourcing-what-to-do-if-your-travel-budget-has-been-cut\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Reasons Face-to-Face Meetings Are Needed for Strategic Sourcing &amp; 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