{"id":134517,"date":"2026-04-15T09:17:39","date_gmt":"2026-04-15T13:17:39","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=134517"},"modified":"2026-04-15T09:17:39","modified_gmt":"2026-04-15T13:17:39","slug":"rovensa-next-strengthens-biosolutions-support-for-distribution-partners-and-growers-through-global-training-and-ai","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/biologicals\/rovensa-next-strengthens-biosolutions-support-for-distribution-partners-and-growers-through-global-training-and-ai\/","title":{"rendered":"Rovensa Next refuerza el soporte de BioSolutions para socios de distribuci\u00f3n y productores a trav\u00e9s de capacitaci\u00f3n global e IA."},"content":{"rendered":"

A medida que los distribuidores y productores buscan formas m\u00e1s efectivas de mejorar el rendimiento de los cultivos, reducir la carga de productos sint\u00e9ticos y cultivar de manera m\u00e1s sostenible, necesitan asesoramiento m\u00e1s conectado, pr\u00e1ctico y basado en evidencia. En respuesta, y en l\u00ednea con el compromiso de la empresa con Biosolucionar la agricultura<\/a>, Rovensa Next<\/a>, l\u00edder mundial en biosoluciones para la agricultura, ha lanzado una iniciativa interna de desarrollo de capacidades globales basada en IA, dise\u00f1ada para ayudar a brindar un apoyo m\u00e1s pr\u00e1ctico, conectado y basado en evidencia en materia de biosoluciones, adaptado a necesidades espec\u00edficas.<\/p>\n

Para brindar un mejor apoyo a sus socios de distribuci\u00f3n y a los agricultores a los que sirven, Rovensa Next ha desarrollado dos herramientas clave: una plataforma de conocimiento impulsada por IA que fortalece el acceso a la evidencia y al conocimiento interno, y una Academia de Capacitaci\u00f3n global que ayuda a los equipos a brindar un apoyo m\u00e1s personalizado y consultivo en materia de biosoluciones a trav\u00e9s de un enfoque de aprendizaje combinado que incluye la aplicaci\u00f3n, con el apoyo de la IA, del conocimiento agron\u00f3mico y del producto.<\/p>\n

Una plataforma de IA que transforma datos agron\u00f3micos y de ensayos en estrategias m\u00e1s relevantes y espec\u00edficas para cada cultivo.<\/h2>\n

Cuando la informaci\u00f3n t\u00e9cnica se encuentra dispersa en m\u00faltiples fuentes, puede resultar m\u00e1s dif\u00edcil ofrecer recomendaciones r\u00e1pidas, coherentes y bien fundamentadas. La plataforma de conocimiento con IA de Rovensa Next re\u00fane m\u00e1s de 10\u00a0000 art\u00edculos internos y an\u00e1lisis de m\u00e1s de 4000 ensayos, lo que permite a los equipos acceder a informaci\u00f3n cient\u00edfica verificada, organizada por cultivo y \u00e1rea geogr\u00e1fica, para ofrecer recomendaciones m\u00e1s relevantes y estrategias de cartera integradas.<\/p>\n

Para los socios de distribuci\u00f3n y los equipos sobre el terreno, las respuestas lentas o las recomendaciones inconsistentes pueden dificultar la toma de decisiones con confianza. Al integrar el conocimiento t\u00e9cnico en una plataforma \u00fanica, se facilita que los equipos respondan con mayor rapidez y coherencia a las preguntas de los socios y del personal de campo, identifiquen sinergias entre soluciones, trabajen con la misma base de datos en todos los mercados, reduzcan las barreras ling\u00fc\u00edsticas y agilicen la incorporaci\u00f3n de nuevos miembros al equipo.<\/p>\n

Cathal Daynes, gerente global de soporte t\u00e9cnico y gesti\u00f3n del conocimiento en Rovensa Next, explic\u00f3: \u201cPara nuestros equipos, el desaf\u00edo no radica en la falta de conocimiento, sino en facilitar el uso del conocimiento adecuado en situaciones reales. La plataforma de IA ayuda a transformar nuestra experiencia t\u00e9cnica en apoyo pr\u00e1ctico, de modo que los equipos puedan responder con mayor eficacia a las necesidades de los socios y ofrecer recomendaciones m\u00e1s relevantes y basadas en evidencia a los agricultores en el campo\u201d.\u201d<\/p>\n

Tras una fase piloto gradual y su posterior ampliaci\u00f3n en 2025, la iniciativa pasar\u00e1 a una implementaci\u00f3n m\u00e1s amplia en 2026. En esta primera fase, se introducir\u00e1 en 15 pa\u00edses, lo que contribuir\u00e1 a extender un apoyo m\u00e1s uniforme a las biosoluciones en todos los mercados.<\/p>\n

Una academia de formaci\u00f3n para fortalecer el apoyo consultivo de Biosolutions a los socios de distribuci\u00f3n y a los productores.<\/h2>\n

A medida que las decisiones sobre biosoluciones se vuelven m\u00e1s complejas, los socios de distribuci\u00f3n y los cultivadores se benefician de un asesoramiento que sea a la vez t\u00e9cnicamente s\u00f3lido y comercialmente relevante.<\/p>\n

La Academia de Capacitaci\u00f3n Rovensa Next est\u00e1 dise\u00f1ada para fortalecer las capacidades comerciales, t\u00e9cnicas y de liderazgo que los equipos necesitan para brindar un apoyo consultivo m\u00e1s consistente. Para los socios de distribuci\u00f3n y los productores, el valor de las biosoluciones aumenta cuando las recomendaciones se adaptan a las condiciones reales y se basan en s\u00f3lidos argumentos t\u00e9cnicos.<\/p>\n

Olga Maksimova, directora de Excelencia Comercial Global de Rovensa Next, afirm\u00f3: \u201cLa Academia de Formaci\u00f3n desarrolla la capacidad de nuestros equipos para comprender a fondo a los clientes \u2014su contexto y sus desaf\u00edos\u2014, de modo que puedan dise\u00f1ar y recomendar las estrategias de biosoluciones m\u00e1s relevantes y adaptadas a sus necesidades\u2019.\u201d<\/p>\n

Con este programa, los equipos pueden ofrecer estrategias de biosoluciones integradas m\u00e1s pr\u00e1cticas y rentables, mejorar la calidad del asesoramiento, fortalecer la formaci\u00f3n impartida por los l\u00edderes de ventas y aumentar la coherencia en todos los mercados.<\/p>\n

La Academia tambi\u00e9n hace especial hincapi\u00e9 en la formaci\u00f3n y el liderazgo, ayudando a los gerentes a guiar a sus equipos de manera m\u00e1s eficaz para que el apoyo sobre el terreno sea m\u00e1s fiable, m\u00e1s consistente y m\u00e1s \u00fatil para los socios de distribuci\u00f3n y los productores.<\/p>\n

El programa est\u00e1 estructurado en fases que combinan evaluaci\u00f3n, formaci\u00f3n, pr\u00e1ctica y seguimiento, incluyendo aprendizaje asistido por IA y simulaciones de juegos de rol, para que los equipos puedan pasar de comprender el desaf\u00edo a aplicar comportamientos consultivos m\u00e1s s\u00f3lidos en situaciones del mundo real.<\/p>\n

\u201cLa innovaci\u00f3n m\u00e1s valiosa es aquella que conduce a mejores decisiones y resultados medibles sobre el terreno. Esta iniciativa refuerza nuestra capacidad para apoyar a nuestros socios de distribuci\u00f3n con soluciones integradas y con base cient\u00edfica que ayudan a los agricultores a mejorar la rentabilidad y, al mismo tiempo, a promover la sostenibilidad\u201d, declar\u00f3 Adriana Boock, Directora de Producto (CPO) de Rovensa Next.<\/p>\n

El programa global ya est\u00e1 en marcha, con grupos regionales en Norteam\u00e9rica, EMEA, M\u00e9xico, Latinoam\u00e9rica y Brasil. Su objetivo es fortalecer las capacidades actuales y, al mismo tiempo, sentar las bases para un intercambio de conocimientos y un apoyo agron\u00f3mico m\u00e1s consistentes en todo el ecosistema de Rovensa Next a lo largo del tiempo.<\/p>\n

Biosoluciones para la agricultura: Ayudando a brindar un apoyo m\u00e1s integrado a las biosoluciones en el campo.<\/h2>\n

Esta iniciativa forma parte de Biosolutionize Agriculture, la campa\u00f1a de Rovensa Next respaldada por la ciencia que destaca c\u00f3mo las biosoluciones pueden ayudar a reducir la carga sint\u00e9tica y a apoyar una agricultura m\u00e1s sostenible, en todos los cultivos y climas.<\/p>\n

En consonancia con esto, la directora de producto, Adriana Boock, a\u00f1adi\u00f3: \u201cLas biosoluciones no son un producto \u00fanico, sino una soluci\u00f3n completa que re\u00fane productos biol\u00f3gicos y de base natural, tecnolog\u00edas innovadoras y pr\u00e1cticas agr\u00edcolas\u201d.\u201d<\/p>\n

El objetivo es reforzar el apoyo que Rovensa Next ofrece a sus socios de distribuci\u00f3n, ayud\u00e1ndoles a brindar recomendaciones m\u00e1s s\u00f3lidas y con respaldo cient\u00edfico a los agricultores, al tiempo que se fomenta la rentabilidad y unas pr\u00e1cticas agr\u00edcolas cada vez m\u00e1s sostenibles.<\/p>","protected":false},"excerpt":{"rendered":"

Global Training Academy utiliza la IA para brindar apoyo pr\u00e1ctico y constante, adaptando los consejos agron\u00f3micos a las necesidades de los agricultores.<\/p>","protected":false},"author":110,"featured_media":134518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1604,1786,489],"tags":[],"class_list":["post-134517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agtech","category-biologicals","category-industry-news"],"yoast_head":"\nRovensa Next Strengthens BioSolutions Support for Distribution Partners and Growers Through Global Training and AI - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Global Training Academy uses AI to deliver consistent, practical support, aligning agronomic advice with growers\u2019 needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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