{"id":134594,"date":"2026-04-27T09:53:31","date_gmt":"2026-04-27T13:53:31","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=134594"},"modified":"2026-04-27T09:53:31","modified_gmt":"2026-04-27T13:53:31","slug":"adama-introduces-its-first-pyrasulfotole-based-product-with-the-launch-of-marathon-in-australia","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/agrochemicals\/herbicides\/adama-introduces-its-first-pyrasulfotole-based-product-with-the-launch-of-marathon-in-australia\/","title":{"rendered":"ADAMA presenta su primer producto a base de pirasulfotol con el lanzamiento de Marathon en Australia."},"content":{"rendered":"<p><a href=\"http:\/\/www.adama.com\/\" target=\"_blank\" rel=\"noopener\">ADAMA Ltd.<\/a>, ADAMA, empresa l\u00edder mundial en protecci\u00f3n de cultivos, anunci\u00f3 hoy el lanzamiento de Marathon, su primer herbicida a base de pirasulfotol. El producto estar\u00e1 disponible para los productores de cereales australianos a partir de la temporada 2026, ofreciendo un control avanzado de malezas gracias a la tecnolog\u00eda de formulaci\u00f3n de ADAMA y marcando un paso importante hacia la implementaci\u00f3n a mayor escala de futuras soluciones a base de pirasulfotol para cultivos de cereales a nivel mundial en los pr\u00f3ximos a\u00f1os.<\/p>\n<p>El pirasulfotol es ampliamente reconocido por su gran compatibilidad en mezclas en tanque, lo que ayuda a los agricultores a ampliar su espectro de control de malezas y a manejar poblaciones mixtas o dif\u00edciles de malezas en una sola aplicaci\u00f3n. Tambi\u00e9n desempe\u00f1a un papel importante en el manejo de la resistencia y se usa com\u00fanmente en programas de Manejo Integrado de Malezas (MIM) para mantener un buen desempe\u00f1o en el campo a largo plazo.<\/p>\n<p>Marathon\u00ae ofrece control de malezas de hoja ancha en trigo y cebada gracias a la tecnolog\u00eda de formulaci\u00f3n de alta concentraci\u00f3n patentada de ADAMA, que incorpora dietil de mefenpir como protector integrado. Esta f\u00f3rmula avanzada favorece una alta tolerancia del cultivo, al tiempo que garantiza que las malezas permanezcan totalmente susceptibles, ofreciendo un rendimiento fiable y un perfil de seguridad robusto para el cultivo.<\/p>\n<p>La tecnolog\u00eda de formulaci\u00f3n patentada de ADAMA permite el desarrollo de sistemas EC de alta carga que se mantienen f\u00edsicamente estables tanto a bajas como a altas temperaturas de almacenamiento y manipulaci\u00f3n. Esta innovadora formulaci\u00f3n respalda la comercializaci\u00f3n de un producto de pirasulfotol de alta carga con un perfil de rendimiento distintivo. Para los agricultores, esto se traduce en una manipulaci\u00f3n y aplicaci\u00f3n m\u00e1s sencillas, incluyendo menores vol\u00famenes de aplicaci\u00f3n, una mezcla simplificada y menos envases y requisitos de transporte, lo que contribuye a la eficiencia operativa y a pr\u00e1cticas agr\u00edcolas m\u00e1s sostenibles. Esta misma plataforma tecnol\u00f3gica tambi\u00e9n ser\u00e1 compatible con otros productos a base de pirasulfotol en otros territorios.<\/p>\n<p>\u201cEl pirasulfotol es una herramienta poderosa para los productores de cereales, y nuestra tecnolog\u00eda de formulaci\u00f3n de alta concentraci\u00f3n nos permite aprovechar a\u00fan m\u00e1s este ingrediente activo de eficacia comprobada\u201d, afirm\u00f3 Germain Boulay, director global de herbicidas de ADAMA. \u201cPermite un rendimiento constante en diversas condiciones, mayor flexibilidad en las mezclas de tanque y una experiencia m\u00e1s eficiente para los agricultores, adem\u00e1s de sentar las bases para futuras soluciones basadas en pirasulfotol en otros mercados\u201d.\u201d<\/p>\n<p>El lanzamiento de Marathon\u00ae representa el primer paso en el continuo desarrollo de soluciones basadas en pirasulfotol por parte de ADAMA. Aprovechando sus capacidades globales de I+D y sus plataformas de formulaci\u00f3n avanzadas, la compa\u00f1\u00eda est\u00e1 sentando las bases para futuras soluciones que aborden los desaf\u00edos cambiantes del control de malezas y la resistencia en los cultivos de cereales.<\/p>\n<p>En los pr\u00f3ximos a\u00f1os, ADAMA planea introducir formulaciones y mezclas adicionales adaptadas a las necesidades agron\u00f3micas regionales en mercados clave de cereales, como Australia, Canad\u00e1 y Estados Unidos, reforzando as\u00ed su oferta mundial de cereales.<\/p>","protected":false},"excerpt":{"rendered":"<p>El lanzamiento en Australia aporta a los productores de cereales innovaciones avanzadas en el control de malezas y la formulaci\u00f3n de productos.<\/p>","protected":false},"author":110,"featured_media":79312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19,489,1849],"tags":[],"class_list":["post-134594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-herbicides","category-industry-news","category-sourcing-insider"],"yoast_head":"<!-- This site is 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