{"id":134669,"date":"2026-05-11T10:19:33","date_gmt":"2026-05-11T14:19:33","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=134669"},"modified":"2026-05-11T13:19:45","modified_gmt":"2026-05-11T17:19:45","slug":"biologicals-expansion-accelerates-globally-but-profitability-will-define-the-winners","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/biopesticides\/biologicals-expansion-accelerates-globally-but-profitability-will-define-the-winners\/","title":{"rendered":"La expansi\u00f3n de los productos biol\u00f3gicos se acelera a nivel mundial, pero la rentabilidad definir\u00e1 a los ganadores."},"content":{"rendered":"

A medida que el mercado mundial de productos biol\u00f3gicos contin\u00faa su r\u00e1pida expansi\u00f3n, los l\u00edderes de la industria afirman que el \u00e9xito depender\u00e1 de mucho m\u00e1s que simplemente llevar los productos al mercado. Durante el reciente seminario web \u201cExpansiones biol\u00f3gicas: C\u00f3mo mantenerse competitivo<\/a>\u201dEn un evento organizado por AgriBusiness Global, los expertos analizaron c\u00f3mo las empresas biol\u00f3gicas \u2014y los fabricantes tradicionales de protecci\u00f3n de cultivos que ingresan al segmento\u2014 pueden mantenerse competitivos y rentables en un mercado cada vez m\u00e1s saturado.<\/p>\n

Entre los panelistas se encontraba Sebastian Bachem, director ejecutivo de Acumont<\/a>, Jos\u00e9 Nolasco, Responsable de I+D Global de Bionutrici\u00f3n en Rovensa Next<\/a>, Kevin Price, Jefe de Asuntos Corporativos en Certis Belchim<\/a>, e Ignacio Moyano C\u00f3rdoba es Vicepresidente de Desarrollo de Negocios, LATAM, para DunhamTrimmer<\/a>. Entre los temas principales que se abordaron se encontraban las cambiantes oportunidades de crecimiento regional, la importancia de las alianzas, los requisitos de soporte t\u00e9cnico y c\u00f3mo las empresas pueden mantener la rentabilidad al tiempo que ampl\u00edan sus carteras de productos biol\u00f3gicos.<\/p>\n

El crecimiento contin\u00faa, pero el mercado est\u00e1 cambiando.<\/h2>\n

Si bien Europa y Norteam\u00e9rica fueron pioneras en la adopci\u00f3n de productos biol\u00f3gicos, los panelistas coincidieron en que el centro de gravedad del mercado se est\u00e1 desplazando r\u00e1pidamente hacia Latinoam\u00e9rica y Asia.<\/p>\n

\u201cBrasil sigue siendo uno de los mercados biol\u00f3gicos m\u00e1s estrat\u00e9gicos del mundo debido a su escala, la alta presi\u00f3n de plagas, los productores progresistas y la apertura a la innovaci\u00f3n\u201d, dijo Moyano C\u00f3rdoba.<\/p>\n

Bachem se hizo eco de esa opini\u00f3n, se\u00f1alando que el crecimiento en Europa y Estados Unidos se debi\u00f3 inicialmente a la demanda de los consumidores por sistemas de producci\u00f3n m\u00e1s sostenibles. Sin embargo, hoy en d\u00eda, regiones como Brasil y Asia est\u00e1n experimentando una aceleraci\u00f3n m\u00e1s r\u00e1pida gracias a una din\u00e1mica de mercado favorable y a incentivos regulatorios.<\/p>\n

Al mismo tiempo, los expertos advirtieron que las oportunidades de crecimiento se est\u00e1n volviendo m\u00e1s selectivas.<\/p>\n

\u201cNo todos los mercados crecer\u00e1n de la misma manera, y no todas las empresas que entren en esos mercados tendr\u00e1n \u00e9xito\u201d, dijo Moyano C\u00f3rdoba.<\/p>\n

Los panelistas tambi\u00e9n se\u00f1alaron varias fuerzas globales que impulsan la adopci\u00f3n de m\u00e9todos biol\u00f3gicos, entre ellas la volatilidad clim\u00e1tica, el endurecimiento de las normas sobre residuos, el aumento de los problemas de resistencia y la disminuci\u00f3n de la disponibilidad de productos fitosanitarios convencionales.<\/p>\n

\u201cLos agricultores ya no pueden depender del enfoque qu\u00edmico tradicional, que ha sido todo un \u00e9xito\u201d, afirm\u00f3 Price. \u201cLos productos biol\u00f3gicos desempe\u00f1ar\u00e1n un papel importante como parte de un sistema de producci\u00f3n agr\u00edcola m\u00e1s integral y hol\u00edstico\u201d.\u201d<\/p>\n

Las alianzas son fundamentales para la entrada al mercado.<\/h2>\n

Uno de los mensajes m\u00e1s claros del debate fue la importancia de seleccionar a los socios comerciales adecuados al entrar en nuevos mercados.<\/p>\n

Seg\u00fan Bachem, para las empresas biol\u00f3gicas m\u00e1s peque\u00f1as y medianas que no cuentan con una infraestructura global, las alianzas locales suelen ser el camino m\u00e1s r\u00e1pido hacia el \u00e9xito.<\/p>\n

\u201cA menudo se cre\u00eda que trabajar solo con algunas de las grandes empresas era la mejor manera de acceder al mercado\u201d, explic\u00f3. \u201cPero las empresas medianas son probablemente una mejor opci\u00f3n, ya que te dar\u00e1n m\u00e1s tiempo y tienen un mayor conocimiento local sobre las oportunidades existentes\u201d.\u201d<\/p><\/blockquote>\n

Moyano C\u00f3rdoba coincidi\u00f3, haciendo hincapi\u00e9 en que el distribuidor o socio estrat\u00e9gico adecuado puede acelerar dr\u00e1sticamente los plazos de comercializaci\u00f3n.<\/p>\n

\u201cEn muchas regiones, el distribuidor o socio estrat\u00e9gico adecuado puede acelerar a\u00f1os de progreso\u201d, afirm\u00f3.<\/p>\n

Sin embargo, las alianzas por s\u00ed solas no son suficientes. Los panelistas recalcaron repetidamente que los productos biol\u00f3gicos requieren un posicionamiento t\u00e9cnico especializado, un amplio apoyo sobre el terreno y expectativas realistas en cuanto a escalabilidad y rentabilidad.<\/p>\n

La prueba de concepto importa m\u00e1s que el marketing.<\/h2>\n

A medida que la innovaci\u00f3n biol\u00f3gica se acelera, las empresas multinacionales se ven inundadas de nuevas tecnolog\u00edas y propuestas de startups. Seg\u00fan Price, las empresas que buscan alianzas o inversiones deben demostrar una clara necesidad del mercado y un buen desempe\u00f1o en el terreno.<\/p>\n

\u201cLa prueba de concepto es fundamental\u201d, dijo Price. \u201cLas empresas deben dedicar tiempo a analizar el mercado y detectar d\u00f3nde existen necesidades insatisfechas\u201d.\u201d<\/p><\/blockquote>\n

En lugar de presentar los productos biol\u00f3gicos como sustitutos directos de los productos qu\u00edmicos, los expertos afirman que los productos exitosos deben integrarse en sistemas de gesti\u00f3n de cultivos m\u00e1s amplios.<\/p>\n

\u201cSi se intenta presentar los productos biol\u00f3gicos simplemente como un sustituto de los productos qu\u00edmicos, es un desastre\u201d, dijo Nolasco. \u201cLos productos biol\u00f3gicos deben integrarse en un programa integral junto con otras opciones\u201d.\u201d<\/p>\n

Nolasco tambi\u00e9n hizo hincapi\u00e9 en que el desempe\u00f1o biol\u00f3gico depende en gran medida de las condiciones locales, como los suelos, el clima y los sistemas de manejo de cultivos.<\/p>\n

\u201cNo estamos hablando de productos qu\u00edmicos\u201d, dijo. \u201cLas soluciones biol\u00f3gicas dependen much\u00edsimo del contexto\u201d.\u201d<\/p>\n

Esa variabilidad convierte al soporte t\u00e9cnico en un factor diferenciador clave.<\/p>\n

\u201cExiste una gran brecha entre el laboratorio y el trabajo de campo\u201d, explic\u00f3 Nolasco. \u201cSoporte t\u00e9cnico, soporte t\u00e9cnico y soporte t\u00e9cnico todo el tiempo\u201d.\u201d<\/p>\n

La rentabilidad ser\u00e1 el factor diferenciador entre los l\u00edderes del sector.<\/h2>\n

A pesar del entusiasmo que rodea a los productos biol\u00f3gicos, los panelistas reconocieron que la creciente competencia y la expansi\u00f3n de las carteras de productos est\u00e1n ejerciendo presi\u00f3n sobre los m\u00e1rgenes.<\/p>\n

\u201cLas empresas deben pasar de una mentalidad centrada \u00fanicamente en el crecimiento a una de creaci\u00f3n de valor\u201d, afirm\u00f3 Moyano C\u00f3rdoba. \u201cVender grandes vol\u00famenes con m\u00e1rgenes bajos no es sostenible\u201d.\u201d<\/p>\n

En cambio, las empresas exitosas se centrar\u00e1n en la diferenciaci\u00f3n, la ejecuci\u00f3n local y la demostraci\u00f3n de un valor cuantificable para los agricultores.<\/p>\n

Bachem a\u00f1adi\u00f3 que la rentabilidad tambi\u00e9n depende en gran medida de la ejecuci\u00f3n operativa, lo que incluye mantener unos costes de producci\u00f3n controlables y generar confianza a largo plazo entre los agricultores.<\/p>\n

\u201cLos productos biol\u00f3gicos no son productos sencillos de usar y listo\u201d, afirm\u00f3. \u201cSe necesitan empresas especializadas que puedan gestionar adecuadamente el producto sobre el terreno\u201d.\u201d<\/p>\n

A medida que el sector de los productos biol\u00f3gicos madura a nivel mundial, el consenso entre los panelistas fue claro: la pr\u00f3xima generaci\u00f3n de ganadores estar\u00e1 formada por empresas capaces de combinar innovaci\u00f3n, experiencia t\u00e9cnica, s\u00f3lidas alianzas y una ejecuci\u00f3n empresarial disciplinada.<\/p>\n

Para escuchar la discusi\u00f3n completa y obtener informaci\u00f3n adicional de los l\u00edderes de la industria, aseg\u00farese de ver el video. Seminario web completo de AgriBusiness Global<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Expertos en productos biol\u00f3gicos debaten sobre la rentabilidad, las alianzas, el apoyo t\u00e9cnico y las oportunidades de crecimiento global que est\u00e1n dando forma al futuro de la protecci\u00f3n sostenible de los cultivos.<\/p>","protected":false},"author":110,"featured_media":72484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,1786,22,1848],"tags":[],"class_list":["post-134669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-biologicals","category-biopesticides","category-executive-outlook"],"yoast_head":"\nBiologicals Expansion Accelerates Globally \u2014 But Profitability Will Define the Winners - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Biologicals experts discuss profitability, partnerships, technical support, and global growth opportunities shaping the future 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