{"id":135296,"date":"2026-08-18T17:09:50","date_gmt":"2026-08-18T21:09:50","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=135296"},"modified":"2026-08-18T17:10:44","modified_gmt":"2026-08-18T21:10:44","slug":"biotrop-appoints-andre-cerignoni-as-general-manager-of-north-america-strengthening-bioworks-and-biotrops-unique-market-strategies-under-one-platform","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/biologicals\/biotrop-appoints-andre-cerignoni-as-general-manager-of-north-america-strengthening-bioworks-and-biotrops-unique-market-strategies-under-one-platform\/","title":{"rendered":"BIOTROP nombra a Andre Cerignoni director general para Norteam\u00e9rica en el marco de los avances de la integraci\u00f3n de BioWorks."},"content":{"rendered":"

BIOTROP<\/a>, la divisi\u00f3n de soluciones microbiol\u00f3gicas de Grupo BioFirst<\/a>, anunci\u00f3 hoy el nombramiento de Andre Cerignoni como director general de BIOTROP Norteam\u00e9rica, con efecto a partir de agosto de 2026. En este cargo de nueva creaci\u00f3n, Cerignoni dirigir\u00e1 la plataforma combinada de Norteam\u00e9rica que abarca BioWorks Norteam\u00e9rica<\/a> y BIOTROP USA, reportando directamente a Jonas Hipolito, Presidente de BIOTROP.<\/p>\n

\"\"

Andre Cerignoni<\/p><\/div>\n

Cerignoni aporta m\u00e1s de una d\u00e9cada de experiencia en protecci\u00f3n biol\u00f3gica de cultivos y bioestimulaci\u00f3n en Brasil y Estados Unidos. Se incorpora a BIOTROP procedente de Koppert, donde recientemente ocup\u00f3 el cargo de Gerente Comercial y de Marketing para Estados Unidos, con sede en Indiana. Previamente, trabaj\u00f3 durante m\u00e1s de diez a\u00f1os en Koppert Brasil desempe\u00f1ando funciones comerciales y operativas de creciente responsabilidad, hasta llegar a ser Gerente Comercial y de Marketing para el mercado brasile\u00f1o. Es licenciado en Administraci\u00f3n de Empresas (MBA) con especializaci\u00f3n en Agricultura por la Universidad de S\u00e3o Paulo (USP) y posee un MBA en Gesti\u00f3n de la Cadena de Suministro por la Funda\u00e7\u00e3o Getulio Vargas (FGV).<\/p>\n

\u201cNorteam\u00e9rica es el mercado de productos biol\u00f3gicos m\u00e1s grande y competitivo del mundo, y nuestra ambici\u00f3n est\u00e1 a la altura de esta oportunidad\u201d, afirm\u00f3 Jonas Hipolito, presidente de BIOTROP. \u201cAndre posee el perfil ideal para este momento: profundo conocimiento del mercado, capacidad de ejecuci\u00f3n comercial y experiencia en la creaci\u00f3n de equipos en diferentes hemisferios. Hereda una s\u00f3lida base establecida por Chris Rose en BioWorks y Matheus Gueratto en BIOTROP USA, y juntos, este tr\u00edo nos brinda el liderazgo necesario para alcanzar un objetivo ambicioso: m\u00e1s de 14.000 millones de d\u00f3lares en ingresos en Norteam\u00e9rica para 2034\u201d.\u201d<\/p>\n

Un tr\u00edo de liderazgo para la pr\u00f3xima fase<\/h2>\n

Cerignoni se une a un equipo directivo que ya est\u00e1 cosechando resultados. Chris Rose, veterano de BioWorks desde 2013, lider\u00f3 con \u00e9xito la transici\u00f3n de liderazgo de la empresa en 2026, manteniendo el enfoque en el ambicioso objetivo de alcanzar los 100 millones de d\u00f3lares en ingresos para 2034. Bajo su direcci\u00f3n, BioWorks ha conservado su s\u00f3lida cultura corporativa, la estrecha relaci\u00f3n con sus clientes y la credibilidad t\u00e9cnica en los mercados de horticultura y cultivos especializados.<\/p>\n

\"\"

Matteus Gueratto<\/p><\/div>\n

Matheus Gueratto, director de BIOTROP USA, cre\u00f3 desde cero la divisi\u00f3n comercial de cultivos extensivos de la empresa, logrando presencia en 23 estados y registrando 13 productos ante las autoridades estadounidenses. Su estrategia de comercializaci\u00f3n ha puesto las tecnolog\u00edas de BIOTROP al alcance de cientos de agricultores, distribuidores y cooperativas en el Cintur\u00f3n del Ma\u00edz y m\u00e1s all\u00e1.<\/p>\n

\"\"

Chris Rose<\/p><\/div>\n

\u201cChris y Matheus han realizado un arduo trabajo para generar credibilidad y forjar relaciones en los mercados agr\u00edcolas m\u00e1s exigentes de Norteam\u00e9rica\u201d, afirm\u00f3 Cerignoni. \u201cMi funci\u00f3n es aprovechar esa base, crear una plataforma donde BioWorks y BIOTROP sean m\u00e1s fuertes juntas que por separado, preservando al mismo tiempo la identidad y las fortalezas que hacen especial a cada organizaci\u00f3n\u201d.\u201d<\/p>\n

Una plataforma, no una fusi\u00f3n.<\/h2>\n

BioWorks y BIOTROP USA operar\u00e1n como organizaciones independientes bajo la plataforma BIOTROP Norteam\u00e9rica, conservando cada una su marca, enfoque de mercado y estrategia comercial. BioWorks seguir\u00e1 centrada en la horticultura de invernadero, los cultivos ornamentales y los cultivos especializados. BIOTROP USA continuar\u00e1 centrada en cultivos extensivos en hileras, como la soja, el ma\u00edz, el trigo, el algod\u00f3n y el cacahuete.<\/p>\n

La plataforma permitir\u00e1 compartir capacidades en \u00e1reas donde la escala genera ventajas: excelencia regulatoria, inteligencia de mercado, desarrollo agron\u00f3mico, gobernanza del lanzamiento de productos y pr\u00e1cticas de \u00e9xito del cliente.<\/p>\n

\u201cEl objetivo no es que ambas compa\u00f1\u00edas sean id\u00e9nticas\u201d, a\u00f1adi\u00f3 Cerignoni. \u201cEl objetivo es crear m\u00e1s valor juntas del que cualquiera podr\u00eda crear por separado\u201d.\u201d<\/p>\n

Ambici\u00f3n financiera<\/h2>\n

Divisi\u00f3n BIOTROP combinada en Norteam\u00e9rica: m\u00e1s de 1.044.260 millones de d\u00f3lares para 2034.<\/strong><\/p>\n

Estos objetivos cuentan con el respaldo de BioFirst Group, el mayor grupo mundial dedicado exclusivamente a productos biol\u00f3gicos, con m\u00e1s de 1.045.800 millones de d\u00f3lares en ingresos anuales, del que tambi\u00e9n forma parte Biobest.<\/p>\n

Los primeros 90 d\u00edas de Cerignoni<\/p>\n

Cerignoni dedicar\u00e1 sus primeros 90 d\u00edas a una fase intensiva de investigaci\u00f3n y evaluaci\u00f3n, reuni\u00e9ndose con empleados, clientes, distribuidores y socios de ambas organizaciones. Para el d\u00eda 90, presentar\u00e1 una estrategia integrada para Norteam\u00e9rica que incluir\u00e1 una misi\u00f3n y visi\u00f3n comunes, un modelo operativo de plataforma, una hoja de ruta para la integraci\u00f3n de BioWorks\/BIOTROP y una arquitectura de indicadores clave de rendimiento (KPI) alineada con los objetivos financieros.<\/p>","protected":false},"excerpt":{"rendered":"

Trio of Cerignoni, Chris Rose, and Matheus Gueratto to lead ambitious push toward $260M+ in North America by 2034<\/p>","protected":false},"author":1477,"featured_media":52772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,26,1786,489],"tags":[],"class_list":["post-135296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-americas","category-biologicals","category-industry-news"],"yoast_head":"\nBIOTROP Names Andre Cerignoni General Manager of North America as BioWorks Integration Advances - AgriBusiness Global<\/title>\n<meta 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