{"id":135398,"date":"2026-09-09T11:11:16","date_gmt":"2026-09-09T15:11:16","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=135398"},"modified":"2026-09-09T13:38:38","modified_gmt":"2026-09-09T17:38:38","slug":"in-pursuit-of-excellence-how-chengdu-newsun-is-creating-a-future-market","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/markets\/asia\/in-pursuit-of-excellence-how-chengdu-newsun-is-creating-a-future-market\/","title":{"rendered":"En busca de la excelencia: c\u00f3mo Chengdu Newsun est\u00e1 creando un mercado del futuro"},"content":{"rendered":"

Chengdu Newsun<\/a>, focused on creating sustainable crop solutions, is putting its money behind its mission, while its employees are making the vision a reality.<\/p>\n

\u201cInnovation has always been part Chengdu\u2019s Newsun\u2019s DNA, and talented people [serve] as the foundation of that innovation,\u201d says Ruoyan Li, Director of Strategy & Development at Chengdu Newsun Crop Science Co., Ltd. \u201cThat\u2019s why we continue to invest strongly in research and development. We respect our professional experts and give our researchers a stable environment, where they can focus on their long-term work.\u201d<\/p>\n

In addition to its R&D investments, the company also emphasizes workplace culture and employee engagement by providing comprehensive benefits, organizing team bonding events, and allowing employees from varying departments to travel to international industry events.<\/p>\n

Seeking a Solution<\/h2>\n

Chengdu Newsun\u2019s investment in research and development accounts for more than 15% of its annual revenue. The company\u2019s commitment to innovation includes a new R&D center in Chengdu, completed in 2026, representing a $20 million investment. The center features AI-assisted molecular design, microbial engineering and synthetic biology, high-value natural product discovery, as well as toxicological evaluation.<\/p>\n

\u201cIt is positioned as a fundamental research and innovation center, supporting the discovery and development of new biological technologies,\u201d Li says. \u201cThese capabilities allow us to connect early-stage research with product development and provide stronger technical support for future innovation.\u201d<\/p>\n

Not only does this center provide researchers with the tools necessary to complete their jobs, but it also allows employees to feel secure about the company\u2019s future, Li says.<\/p>\n

\u201cOur researchers and sales team feel confident about the future of Chengdu Newsun. We provide both management and technical career paths, technology-commercialization incentives, and long-term incentives for key talent,\u201d Li says. \u201cThey want to stay because they think only innovation can bring the future.\u201d<\/p>\n

In total, Chengdu Newsun has two dedicated R&D centers and a kiwi farm thanks to the Sichuan Basin\u2019s optimal sunshine, well-drained soil, and temperatures for commercial kiwi production. The second R&D center focuses on applied research and field validation, containing testing infrastructure and a greenhouse.<\/p>\n

\u201cInfrastructure and technical support can be limiting, and some growers focus on short-term returns and may not fully recognize the benefits of sustainability,\u201d Li says. \u201cThat\u2019s why demonstrations and hands-on guidance are key to adoption.\u201d<\/p>\n

Creating a Plan<\/h2>\n

When creating an R&D plan, the company starts by collecting market hotspots and key production constraints from growers, distributors, and real agricultural field conditions and analyzing underlying causes of problems before defining the technical approach, says Dr. Jin Huang, Vice Dean of the Biotechnology Research Institute at Chengdu Newsun.<\/p>\n

Next, it classifies the proposed product or program as either a biocontrol product or a biostimulant<\/a> and incorporates regulatory and sales data needs into the research design at an early stage.<\/p>\n

\u201cFrom the regulatory side, we consider safety, marker compounds, clarity of the mode of action, and consistency of efficacy,\u201d says Huang. \u201cFrom the sales side, we define what field efficacy data, crop safety data, and differentiation evidence are needed for market access.\u201d<\/p>\n

Finally, the company evaluates industrialization feasibility.<\/p>\n

Points to Consider<\/h2>\n

For companies wanting to boost up their research and development, here are five points to consider.<\/p>\n