{"id":135400,"date":"2026-09-09T11:10:50","date_gmt":"2026-09-09T15:10:50","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=135400"},"modified":"2026-09-09T13:43:11","modified_gmt":"2026-09-09T17:43:11","slug":"in-pursuit-of-excellence-making-global-work-at-rovensa-next","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/biologicals\/in-pursuit-of-excellence-making-global-work-at-rovensa-next\/","title":{"rendered":"En busca de la excelencia: C\u00f3mo lograr un trabajo global en Rovensa Next"},"content":{"rendered":"<p>Despu\u00e9s <a href=\"https:\/\/www.rovensanext.com\/en\/\" target=\"_blank\" rel=\"noopener\">Rovensa Next<\/a> Finaliz\u00f3 la integraci\u00f3n de 12 empresas heredadas y adquiridas en enero de 2026 para la expansi\u00f3n de su cartera de soluciones biol\u00f3gicas; la fusi\u00f3n de su experiencia colectiva en un equipo global de trabajo fue clave para el \u00e9xito o el fracaso de este modelo de negocio.<\/p>\n<p><a href=\"https:\/\/www.croplife.com\/crop-inputs\/rovensa-next-looks-to-ag-retailers-to-accelerate-biologicals-adoption\/\" target=\"_blank\" rel=\"noopener\">Chuck Broughton<\/a>, El director de Rovensa Next para Norteam\u00e9rica afirma que lo que hace que el equipo mundial funcione es la valoraci\u00f3n de las contribuciones individuales.<\/p>\n<p>\u201cHemos unido empresas sin borrar lo que hac\u00eda que cada una funcionara: su innovaci\u00f3n, su identidad, sus relaciones y sus ideas\u201d, afirma Broughton. \u201cHemos realizado adquisiciones e integraciones que tienen sentido sobre el papel y hemos impulsado las carreras de las personas que se unieron a ellas\u201d.\u201d<\/p>\n<p>Con empresas que abarcan desde la Uni\u00f3n Europea hasta Am\u00e9rica Latina y Am\u00e9rica del Norte, cada una aport\u00f3 conocimientos y relaciones consolidadas para impulsar a Rovensa Next en mercados a los que, de otro modo, habr\u00eda llevado a\u00f1os acceder.<\/p>\n<p>\u201cCada empresa que incorporamos aporta habilidades, relaciones y una perspectiva que antes no ten\u00edamos, y cubre una necesidad espec\u00edfica en nuestra cartera de cultivos\u201d, afirma Broughton. \u201cEl resultado es un conjunto de capacidades m\u00e1s amplio que el que cualquiera de esas empresas podr\u00eda ofrecer por s\u00ed sola\u201d.\u201d<\/p>\n<p>La entrada en mercados consolidados tambi\u00e9n est\u00e1 propiciando nuevas alianzas, lo que brinda m\u00e1s soluciones y rentabilidad a los agricultores. Broughton a\u00f1ade que los innovadores con potentes IA biol\u00f3gicas, pero sin una v\u00eda de acceso establecida a los agricultores norteamericanos, optan cada vez m\u00e1s por trabajar con Rovensa Next en lugar de empezar desde cero. Otra ventaja del modelo de negocio de Rovensa Next es que su equipo global puede adaptarse a los cambios agr\u00edcolas regionales.<\/p>\n<p>\u201cRecurrimos a nuestros equipos globales de agronom\u00eda para obtener se\u00f1ales tempranas sobre soluciones a desaf\u00edos emergentes como la disponibilidad de agua y la tolerancia de los cultivos al estr\u00e9s\u201d, dice Broughton.<\/p>\n<hr \/>\n<ul>\n<li><strong>Relacionados: <a href=\"https:\/\/www.croplife.com\/crop-inputs\/rovensa-next-looks-to-ag-retailers-to-accelerate-biologicals-adoption\/\" target=\"_blank\" rel=\"noopener\">Rovensa Next busca en los minoristas agr\u00edcolas la clave para acelerar la adopci\u00f3n de productos biol\u00f3gicos.<\/a> \u2014 CropLife<\/strong><\/li>\n<\/ul>\n<hr \/>\n<p>Los representantes locales de la empresa, que cuentan con relaciones consolidadas con los productores regionales, pueden profundizar en la identificaci\u00f3n de los desaf\u00edos, los procesos agr\u00edcolas establecidos y los puntos d\u00e9biles, de modo que la empresa pueda ofrecer un programa personalizado.<\/p>\n<p>\u201cQueremos que nuestros productos lleguen a la explotaci\u00f3n agr\u00edcola de una forma diferente a la de un proveedor t\u00edpico. Esto empieza por comprender el plan de cultivo completo del agricultor y brindarle apoyo durante todo el ciclo de vida del cultivo, no solo en una \u00fanica aplicaci\u00f3n. Cambia la din\u00e1mica con nuestros socios de distribuci\u00f3n y nuestro equipo de ventas\u201d, afirma Broughton. \u201cEn lugar de centrarse en las funciones del producto, se centran en preguntar qu\u00e9 problemas enfrenta el agricultor y parten de ah\u00ed. Es un cambio: de vender un producto a vender una soluci\u00f3n\u201d.\u201d<\/p>\n<h2>Nuevo producto, mismas relaciones.<\/h2>\n<p>Las relaciones y el conocimiento local canalizan informaci\u00f3n valiosa sobre c\u00f3mo un programa de sanidad vegetal puede aumentar el retorno de la inversi\u00f3n e integrarse en los programas ya establecidos por los productores. Esto es fundamental, dado que los m\u00e1rgenes de los productores son muy ajustados, especialmente entre los productores estadounidenses.<\/p>\n<p>\u201cTransformamos la I+D en \u00e9xito comercial mediante tres pilares fundamentales: conveniencia, eficacia y rentabilidad\u201d, explica Broughton. \u201cNuestro equipo de marketing nos ayuda a definir los objetivos de estos esfuerzos. Mantener este orden nos permite ofrecer nuevas ideas a los agricultores con mayor rapidez, y garantiza que nuestros productos tengan sentido tanto desde el punto de vista agron\u00f3mico como econ\u00f3mico\u201d.\u201d<\/p>\n<p>Un punto crucial es ofrecer soluciones que mejoren lo que los agricultores ya saben que funciona.<\/p>\n<p>\u201cNuestros productos tienen \u00e9xito porque se adaptan a las pr\u00e1cticas de aplicaci\u00f3n que ya utilizan los agricultores, en lugar de pedirles que cambien su forma de trabajar\u201d, afirma Broughton.<\/p>\n<p>Johan Coetzee, director de Desarrollo T\u00e9cnico para Norteam\u00e9rica de Rovensa Next, afirma: \u201cIntegrar este producto en el programa de cultivo existente del cliente es un paso intermedio importante. Nos aseguramos de que el agricultor pueda ver exactamente c\u00f3mo y por qu\u00e9 funciona en su propio campo. Esa visibilidad impulsa la adopci\u00f3n y la confianza. Los agricultores no adoptan un producto porque les digamos que es eficaz; lo adoptan porque conf\u00edan en los resultados que pueden comprobar por s\u00ed mismos\u201d.\u201d<\/p>\n<h2>Puntos a considerar<\/h2>\n<p>Para las empresas que buscan adquirir y asociarse para expandir sus carteras, consideren las siguientes tres pr\u00e1cticas:<\/p>\n<ul>\n<li><strong>Integrarse sin perder la identidad.<\/strong> Preservar la innovaci\u00f3n \u00fanica, las relaciones, la experiencia y las fortalezas individuales hace que una empresa sea m\u00e1s fuerte.<\/li>\n<li><strong>Aprovechar el conocimiento del mercado local.<\/strong> Capacitar y apoyar a los equipos regionales ya establecidos para que accedan a los nuevos mercados con mayor rapidez.<\/li>\n<li><strong>Equipo de inteligencia para la innovaci\u00f3n.<\/strong> La experiencia agron\u00f3mica global, combinada con el conocimiento de los agricultores y asesores locales, permite crear estrategias internas para la I+D y programas personalizados.<\/li>\n<\/ul>\n<hr \/>\n<p>Rovensa Next is just one example of how companies across the global agricultural inputs industry are adapting, innovating, and positioning themselves for long-term growth. Explore the rest of the <em><a href=\"https:\/\/www.agribusinessglobal.com\/es\/tag\/pursuit-of-excellence\/\">En busca de la excelencia<\/a><\/em> serie para descubrir c\u00f3mo <strong>Anasac<\/strong>, <strong>Chengdu Newsun,<\/strong>\u00a0<strong>Tagros Qu\u00edmicos<\/strong>, y\u00a0<strong>Vegano<\/strong>\u00a0Est\u00e1n forjando sus propios caminos hacia el \u00e9xito.<\/p>\n<p>Lee los dem\u00e1s perfiles:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.agribusinessglobal.com\/es\/markets\/americas\/in-pursuit-of-excellence-anasac-envisions-a-sustainable-future\/\">Anasac: Imaginando un futuro sostenible<\/a><\/li>\n<li><a href=\"https:\/\/www.agribusinessglobal.com\/es\/markets\/asia\/in-pursuit-of-excellence-how-chengdu-newsun-is-creating-a-future-market\/\">Chengdu Newsun: Creando un mercado futuro<\/a><\/li>\n<li><a href=\"https:\/\/www.agribusinessglobal.com\/es\/agrochemicals\/in-pursuit-of-excellence-tagros-chemicals-preemptive-strategies-and-agility-for-market-expansion\/\">Tagros Chemicals: Estrategias preventivas y agilidad para la expansi\u00f3n del mercado<\/a><\/li>\n<li><a href=\"https:\/\/www.agribusinessglobal.com\/es\/markets\/europe\/in-pursuit-of-excellence-how-veganic-is-scaling-for-success\/\">Veganic: Escalando para el \u00e9xito<\/a><\/li>\n<\/ul>\n<p>Descubra las estrategias, innovaciones y enfoques de liderazgo que est\u00e1n dando forma a la pr\u00f3xima generaci\u00f3n de empresas agr\u00edcolas.<\/p>","protected":false},"excerpt":{"rendered":"<p>Rovensa Next built success by integrating a team of worldwide experts and partners and cultivating local relationships.<\/p>","protected":false},"author":2163,"featured_media":135401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,1786,5],"tags":[2018,2019],"class_list":["post-135400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-americas","category-biologicals","category-markets","tag-abg-september-2026","tag-pursuit-of-excellence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In Pursuit of Excellence: Making Global Work at Rovensa Next - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Rovensa Next built success by integrating a team of worldwide experts and partners and cultivating local relationships. 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