{"id":135552,"date":"2026-09-30T10:49:16","date_gmt":"2026-09-30T14:49:16","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=135552"},"modified":"2026-09-30T10:49:16","modified_gmt":"2026-09-30T14:49:16","slug":"ascenza-on-the-road-bringing-agricultures-real-stories-to-the-forefront","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/industry-news\/ascenza-on-the-road-bringing-agricultures-real-stories-to-the-forefront\/","title":{"rendered":"\u2018'Ascenza en la carretera': sacando a la luz las historias reales de la agricultura."},"content":{"rendered":"

La agricultura siempre se ha basado en el conocimiento, la innovaci\u00f3n y las relaciones humanas. Sin embargo, muchas de las voces que dan forma al sector permanecen silenciadas fuera del propio campo. Para ayudar a que esas voces salgan a la luz, ASCENZA<\/a> Cre\u00f3 'Ascenza On The Road', una plataforma de contenido internacional en constante crecimiento dise\u00f1ada para conectar a las comunidades agr\u00edcolas a trav\u00e9s de historias aut\u00e9nticas, conocimientos pr\u00e1cticos y experiencias de la vida real.<\/p>\n

M\u00e1s que una serie de contenidos, \u2018Ascenza On The Road\u2019 es una plataforma que sit\u00faa a las personas en el centro de la comunicaci\u00f3n agr\u00edcola. Mediante la interacci\u00f3n directa con agricultores, asesores t\u00e9cnicos, distribuidores, investigadores, asociaciones y socios del sector, la iniciativa recoge los retos, las innovaciones y las perspectivas que est\u00e1n dando forma a la agricultura moderna en diferentes regiones y cultivos.<\/p>\n

Actualmente activa en Portugal e Italia, la plataforma sigue un marco editorial com\u00fan basado en pilares de contenido como el intercambio de conocimientos t\u00e9cnicos, historias personales y perspectivas agr\u00edcolas regionales. Si bien mantiene el mismo prop\u00f3sito y estructura en todos los mercados, cada pa\u00eds adapta el concepto a su propia realidad agr\u00edcola.<\/p>\n

En Portugal<\/a>, La primera edici\u00f3n se centr\u00f3 en las asociaciones agr\u00edcolas y vitivin\u00edcolas, destacando el importante papel que desempe\u00f1an estas organizaciones en el apoyo a los productores, el intercambio de conocimientos t\u00e9cnicos y el fomento de la transferencia de conocimientos entre diferentes regiones.<\/p>\n

En Italia<\/a>, El concepto ha evolucionado hasta convertirse en un ecosistema de contenido m\u00e1s amplio que combina visitas de campo, conocimientos t\u00e9cnicos, contenido educativo, asociaciones con actores l\u00edderes de la industria e iniciativas de narraci\u00f3n editorial como \u2018'Racconti en la carretera'\u2019<\/a>, creando un espacio a\u00fan m\u00e1s enriquecedor para el intercambio de conocimientos y el di\u00e1logo en todo el sector agr\u00edcola.<\/p>\n

Mediante una combinaci\u00f3n de entrevistas emblem\u00e1ticas y pilares de contenido espec\u00edficos como Seeds of Knowledge, centrado en la experiencia t\u00e9cnica, Down to Earth, que destaca a las personas detr\u00e1s de la agricultura, y Pit Stop, que muestra la diversidad de las regiones agr\u00edcolas y los cultivos, 'Ascenza On The Road' crea una visi\u00f3n m\u00e1s rica y atractiva de la agricultura moderna.<\/p>\n

Para Rui Correia, director de Marketing Central de ASCENZA, el proyecto refleja una visi\u00f3n m\u00e1s amplia del futuro de la participaci\u00f3n en el sector agr\u00edcola: \u201cLa agricultura se basa en el conocimiento, las relaciones y las experiencias reales. Con \u2018Ascenza On The Road\u2019, quisimos crear una plataforma que diera visibilidad a las personas que hacen posible la agricultura cada d\u00eda. Al integrar su experiencia, historias y desaf\u00edos en el entorno digital, no solo compartimos conocimiento, sino que tambi\u00e9n contribuimos a fortalecer los v\u00ednculos dentro de la comunidad agr\u00edcola\u201d.\u201d<\/p>\n

M\u00e1s all\u00e1 de la narraci\u00f3n de historias, \u2018Ascenza On The Road\u2019 forma parte del compromiso m\u00e1s amplio de ASCENZA para acelerar la interacci\u00f3n digital en la agricultura. Al transformar las experiencias de campo, el conocimiento local y la pericia agron\u00f3mica en contenido digital accesible, la plataforma ayuda a cerrar la brecha entre la realidad del campo y los canales donde los profesionales agr\u00edcolas buscan cada vez m\u00e1s informaci\u00f3n, aprendizaje e inspiraci\u00f3n.<\/p>\n

De este modo, la iniciativa contribuye a trasladar la agricultura de un entorno tradicionalmente desconectado a un ecosistema digital cada vez m\u00e1s conectado, lo que permite que valiosos conocimientos y experiencias trasciendan las fronteras geogr\u00e1ficas y lleguen a un p\u00fablico agr\u00edcola m\u00e1s amplio.<\/p>\n

Tras su exitoso desarrollo en Portugal e Italia, ASCENZA planea expandir progresivamente el concepto a otros mercados, lo que refleja la convicci\u00f3n de la empresa de que el contenido, el intercambio de conocimientos y la participaci\u00f3n de la comunidad desempe\u00f1ar\u00e1n un papel cada vez m\u00e1s importante en el futuro de la agricultura.<\/p>","protected":false},"excerpt":{"rendered":"

Una plataforma de contenido internacional en constante crecimiento que conecta el mundo agr\u00edcola con la era digital a trav\u00e9s de historias aut\u00e9nticas, conocimientos t\u00e9cnicos y personas reales.<\/p>","protected":false},"author":110,"featured_media":135553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[489],"tags":[],"class_list":["post-135552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"yoast_head":"\n\u2018Ascenza On The Road\u2019: Bringing Agriculture\u2019s Real Stories to the Forefront - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"A growing international content platform connecting the agricultural world with the digital age through authentic stories, technical expertise, and real people.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/es\/industry-news\/ascenza-on-the-road-bringing-agricultures-real-stories-to-the-forefront\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Ascenza On The Road\u2019: Bringing Agriculture\u2019s Real Stories to the Forefront - 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