{"id":135612,"date":"2026-10-14T09:56:51","date_gmt":"2026-10-14T13:56:51","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=135612"},"modified":"2026-10-14T09:56:51","modified_gmt":"2026-10-14T13:56:51","slug":"sicit-group-appoints-sergi-barrull-as-ceo","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/plant-health\/biostimulants\/sicit-group-appoints-sergi-barrull-as-ceo\/","title":{"rendered":"El Grupo SICIT nombra director general a Sergi Barrull"},"content":{"rendered":"
\"Sergi

Sergi Barrull, quien se incorpor\u00f3 a SICIT como director general en julio de 2025, sucede a Massimo Neresini como nuevo consejero delegado.<\/p><\/div>\n

Grupo SICIT<\/a> Hoy se ha anunciado el nombramiento de Sergi Barrull como Director Ejecutivo, lo que marca el inicio de una nueva fase centrada en acelerar el crecimiento internacional, fortalecer las capacidades comerciales de la empresa y llevar la innovaci\u00f3n al mercado con mayor rapidez.<\/p>\n

Barrull, quien se uni\u00f3 a SICIT como director general en julio de 2025, sucede a Massimo Neresini, quien ha trabajado en la compa\u00f1\u00eda durante casi cuatro d\u00e9cadas, incluyendo aproximadamente dos d\u00e9cadas al frente de la misma. Esta transici\u00f3n de liderazgo marca el final de un cap\u00edtulo decisivo en la historia de SICIT, durante el cual Neresini contribuy\u00f3 a convertir a la compa\u00f1\u00eda en la empresa internacional que es hoy.<\/p>\n

Bajo el liderazgo de Barrull, SICIT consolidar\u00e1 su posici\u00f3n en los sectores agr\u00edcola e industrial, al tiempo que perseguir\u00e1 dos prioridades estrat\u00e9gicas principales: fortalecer sus capacidades comerciales y su alcance internacional; y desarrollar un enfoque m\u00e1s estructurado y orientado al mercado para el desarrollo y la innovaci\u00f3n de productos.<\/p>\n

Geogr\u00e1ficamente, la empresa tiene la intenci\u00f3n de seguir creciendo en Europa y Asia, donde ya cuenta con una presencia consolidada, al tiempo que acelera su expansi\u00f3n en Am\u00e9rica del Norte y del Sur mediante una combinaci\u00f3n de crecimiento org\u00e1nico y adquisiciones selectivas, cuando sea estrat\u00e9gicamente apropiado.<\/p>\n

Al mismo tiempo, SICIT planea concentrar sus recursos de innovaci\u00f3n en \u00e1reas selectas que ofrezcan un valor claro a clientes y usuarios finales, acelerando el desarrollo de nuevas soluciones. La futura estrategia de innovaci\u00f3n de la compa\u00f1\u00eda se centrar\u00e1 en sus tres pilares tecnol\u00f3gicos: fracciones pept\u00eddicas derivadas del col\u00e1geno, extractos de algas patag\u00f3nicas y productos bot\u00e1nicos a base de moringa.<\/p>\n

\u201cEs un honor que se me haya confiado la direcci\u00f3n de SICIT en su pr\u00f3xima etapa\u201d, declar\u00f3 Barrull. \u201cMassimo y su equipo han construido una base excepcional de excelencia t\u00e9cnica, calidad de producto y liderazgo en sostenibilidad. Nuestra ambici\u00f3n ahora es consolidar estas fortalezas centr\u00e1ndonos a\u00fan m\u00e1s en el \u00e1mbito comercial, acelerando la innovaci\u00f3n y ampliando nuestro alcance en mercados internacionales clave. Queremos ofrecer las soluciones adecuadas a nuestros clientes con mayor rapidez y crear las condiciones para la siguiente fase de crecimiento sostenible de SICIT\u201d.\u201d<\/p>\n

Barrull tambi\u00e9n pretende continuar la evoluci\u00f3n hacia una organizaci\u00f3n m\u00e1s estructurada y orientada a procesos, con un fuerte \u00e9nfasis en el valor para el cliente, la responsabilidad, la rapidez de ejecuci\u00f3n, la resoluci\u00f3n de problemas, el trabajo en equipo y la integridad. Su objetivo es construir una organizaci\u00f3n de alto rendimiento, \u00e1gil y centrada en el cliente, capaz de respaldar las ambiciones de crecimiento de SICIT en los pr\u00f3ximos a\u00f1os.<\/p>\n

Aprovechando el legado de Massimo Neresini<\/h2>\n

Neresini se uni\u00f3 a SICIT en 1988 y dirigi\u00f3 la empresa durante aproximadamente dos d\u00e9cadas. Durante su gesti\u00f3n, desempe\u00f1\u00f3 un papel fundamental en la transformaci\u00f3n de SICIT, pasando de ser una empresa centrada en la recuperaci\u00f3n de residuos de cuero a un l\u00edder internacional en productos de alto valor para aplicaciones agr\u00edcolas e industriales. Su contribuci\u00f3n fue especialmente significativa en el desarrollo de la tecnolog\u00eda de hidr\u00f3lisis patentada de SICIT y en el establecimiento de los altos est\u00e1ndares de producci\u00f3n y seguridad que sentaron las bases para la posterior expansi\u00f3n de la empresa.<\/p>\n

Esa plataforma tecnol\u00f3gica permiti\u00f3 a SICIT consolidar una posici\u00f3n destacada en el sector de los bioestimulantes agr\u00edcolas. Sus productos a base de col\u00e1geno se utilizan actualmente en Europa y Asia-Pac\u00edfico, y se estima que tratan m\u00e1s de 30 millones de hect\u00e1reas en todo el mundo. Neresini tambi\u00e9n contribuy\u00f3 a ser pionera en el uso de amino\u00e1cidos biol\u00f3gicos como retardantes en la fabricaci\u00f3n de yeso y placas de yeso laminado, sector en el que SICIT ostenta hoy una posici\u00f3n de liderazgo en Norteam\u00e9rica, Latinoam\u00e9rica y Europa.<\/p>\n

\u201cDirigir SICIT durante dos d\u00e9cadas y formar parte de esta empresa durante casi 40 a\u00f1os ha sido el mayor privilegio de mi vida profesional\u201d, declar\u00f3 Massimo Neresini. \u201cHemos transformado residuos de cuero en productos valiosos y hemos construido un negocio basado en la innovaci\u00f3n, la calidad y los principios de la econom\u00eda circular. Estoy inmensamente orgulloso de lo que nuestro equipo ha logrado y conf\u00edo en que estos s\u00f3lidos cimientos seguir\u00e1n impulsando el \u00e9xito y el crecimiento futuro de SICIT\u201d.\u201d<\/p>\n

Una trayectoria internacional en innovaci\u00f3n agr\u00edcola.<\/h2>\n

Barrull aporta m\u00e1s de dos d\u00e9cadas de experiencia en consultor\u00eda de gesti\u00f3n, corporaciones agroindustriales globales y empresas emergentes de alto crecimiento, con especializaci\u00f3n en insumos agr\u00edcolas, soluciones biol\u00f3gicas y desarrollo de negocios internacionales.<\/p>\n

Inici\u00f3 su carrera en Accenture antes de incorporarse a Syngenta, donde desempe\u00f1\u00f3 funciones de liderazgo a nivel global y regional en protecci\u00f3n de cultivos y biocontrol. Posteriormente, dirigi\u00f3 el negocio de semillas de soja de la compa\u00f1\u00eda en Latinoam\u00e9rica, incluyendo una adquisici\u00f3n clave. M\u00e1s tarde, se uni\u00f3 a Indigo Agriculture, donde cre\u00f3 desde cero su unidad de negocio de microorganismos y ocup\u00f3 el cargo de vicepresidente y director comercial para Europa.<\/p>\n

Barrull es licenciado en Ingenier\u00eda Industrial por la Universitat Polit\u00e8cnica de Catalunya y MBA por el IMD Business School de Lausana.<\/p>","protected":false},"excerpt":{"rendered":"

El ejecutivo del sector agroindustrial sucede a Massimo Neresini, quien ha prestado sus servicios a la empresa durante cuatro d\u00e9cadas, en el marco de una transici\u00f3n de liderazgo planificada.<\/p>","protected":false},"author":110,"featured_media":135613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[929,489,926],"tags":[],"class_list":["post-135612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biostimulants","category-industry-news","category-plant-health"],"yoast_head":"\nSICIT Group Appoints Sergi Barrull As CEO - AgriBusiness 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