{"id":135670,"date":"2026-10-28T10:18:52","date_gmt":"2026-10-28T14:18:52","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=135670"},"modified":"2026-10-28T10:18:52","modified_gmt":"2026-10-28T14:18:52","slug":"brazilian-cogny-announces-international-expansion-at-abim-2026","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/markets\/americas\/brazilian-cogny-announces-international-expansion-at-abim-2026\/","title":{"rendered":"La empresa brasile\u00f1a Cogny anuncia su expansi\u00f3n internacional en ABIM 2026."},"content":{"rendered":"<p><a href=\"https:\/\/ecossistemacogny.com.br\/\" target=\"_blank\" rel=\"noopener\">Cogny<\/a>, el \u00fanico grupo totalmente brasile\u00f1o presente en <a href=\"https:\/\/www.agribusinessglobal.com\/es\/biologicals\/agribusiness-global-on-the-road-whats-trending-at-abim-2026\/\">ABIM 2026<\/a>, En la Reuni\u00f3n Anual de la Industria del Biocontrol celebrada en Basilea, Suiza, se anunci\u00f3 la estrategia de expansi\u00f3n internacional para los pr\u00f3ximos a\u00f1os del grupo. Su objetivo es establecer una presencia comercial en 30 pa\u00edses para 2030, ampliando su alcance mediante nuevas alianzas de distribuci\u00f3n y la inversi\u00f3n continua en innovaci\u00f3n.<\/p>\n<p>Felipe Fiorese, director de marketing y comunicaciones de Cogny, afirm\u00f3 que el evento brind\u00f3 la oportunidad de reunirse con posibles distribuidores y revendedores locales, especialmente en la Uni\u00f3n Europea y el norte de \u00c1frica, ya que la empresa busca ingresar a nuevos mercados y ampliar su base de clientes.<\/p>\n<p>\u201cTenemos un objetivo muy claro: para 2030, aspiramos a tener presencia comercial en 30 pa\u00edses\u201d, declar\u00f3 Fiorese. \u201cYa hemos alcanzado la mitad de ese objetivo, exportando a 15 pa\u00edses, directa o indirectamente, a trav\u00e9s de nuestros propios productos de marca o como proveedor B2B bajo diferentes acuerdos comerciales\u201d.\u201d<\/p>\n<p>Fiorese afirm\u00f3 que a\u00fan existen barreras regulatorias en algunos mercados, pero que se est\u00e1n abordando. A\u00f1adi\u00f3 que la participaci\u00f3n de Cogny en ABIM est\u00e1 ayudando al grupo a fortalecer su red internacional y a impulsar sus planes de expansi\u00f3n.<\/p>\n<h2>La innovaci\u00f3n como base<\/h2>\n<p>Tulio Silva, gerente de negocios internacionales de Cogny, afirm\u00f3 que la posici\u00f3n del grupo en Brasil y su inversi\u00f3n en investigaci\u00f3n y desarrollo proporcionan una base s\u00f3lida para el crecimiento internacional.<\/p>\n<p>Se\u00f1al\u00f3 que el mercado mundial de productos biol\u00f3gicos ofrece una amplia gama de productos en m\u00faltiples nichos, y que la competencia se est\u00e1 intensificando, en particular por parte de los fabricantes asi\u00e1ticos que invierten en nuevas tecnolog\u00edas e innovaci\u00f3n.<\/p>\n<p>Sin embargo, Silva afirm\u00f3 que la capacidad de investigaci\u00f3n de Cogny la sit\u00faa al mismo nivel que las principales empresas internacionales. La divisi\u00f3n de I+D del grupo, Orygen Research, es fundamental para esta estrategia.<\/p>\n<p>\u201cDurante nuestras conversaciones en ABIM 2026, no encontramos ning\u00fan producto nuevo ni innovaci\u00f3n que no estuviera ya en nuestro radar o en desarrollo dentro del ecosistema de Cogny\u201d, dijo Silva. \u201cNo estamos por detr\u00e1s de ninguna empresa en la industria biol\u00f3gica global en t\u00e9rminos de tecnolog\u00eda, capacidad industrial o la formaci\u00f3n y cualificaciones de nuestro personal\u201d.\u201d<\/p>\n<p>Silva afirm\u00f3 que el evento reforz\u00f3 su confianza en la estrategia internacional del grupo y en su compromiso de seguir invirtiendo en expansi\u00f3n.<\/p>\n<h2>3 pilares del crecimiento<\/h2>\n<p>Derik Chamberlain, director comercial ejecutivo de Bioma, otra empresa perteneciente al ecosistema de Cogny, identific\u00f3 tres pilares que sustentan el crecimiento del grupo: las personas, la innovaci\u00f3n y la estrecha colaboraci\u00f3n con los agricultores.<\/p>\n<p>Actualmente, el grupo emplea a m\u00e1s de 300 t\u00e9cnicos de campo especializados en insumos agr\u00edcolas biol\u00f3gicos y prev\u00e9 aumentar esa plantilla en aproximadamente 301 personas el pr\u00f3ximo a\u00f1o, lo que elevar\u00e1 el total a alrededor de 400.<\/p>\n<p>Chamberlain afirm\u00f3 que el equipo t\u00e9cnico desempe\u00f1a un papel crucial a la hora de traducir la investigaci\u00f3n en aplicaciones pr\u00e1cticas, ayudando a los agricultores a comprender c\u00f3mo las tecnolog\u00edas biol\u00f3gicas pueden mejorar la gesti\u00f3n y la productividad de los cultivos.<\/p>\n<p>El segundo pilar es la inversi\u00f3n a largo plazo en innovaci\u00f3n. Seg\u00fan Chamberlain, Cogny y sus empresas, incluidas Simbiose y Bioma, han dedicado d\u00e9cadas al desarrollo de nuevos productos y tecnolog\u00edas, con lanzamientos adicionales previstos para las pr\u00f3ximas temporadas de cultivo.<\/p>\n<p>El tercer pilar es la capacidad de demostrar el valor de estas tecnolog\u00edas en condiciones agr\u00edcolas reales. Al combinar el desarrollo de productos con el apoyo t\u00e9cnico sobre el terreno, el grupo busca ayudar a los agricultores a integrar soluciones biol\u00f3gicas en sus sistemas de producci\u00f3n.<\/p>\n<p>\u201cNuestros agricultores ven que las empresas del ecosistema de Cogny est\u00e1n realmente presentes y comprometidas a trabajar junto a ellos\u201d, dijo Chamberlain, y agreg\u00f3 que las marcas del grupo obtienen buenos resultados en las encuestas que miden el conocimiento de la marca y las valoraciones de los clientes.<\/p>\n<p>Describi\u00f3 a Cogny como un proveedor innovador y centrado en la calidad que ofrece servicios y tecnolog\u00edas para ayudar a los agricultores brasile\u00f1os a superar las limitaciones de rendimiento.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cogny, the only wholly Brazilian group present at ABIM 2026, the Annual Biocontrol Industry Meeting in Basel, Switzerland, has announced&#8230;<\/p>","protected":false},"author":110,"featured_media":135671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,489],"tags":[],"class_list":["post-135670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-americas","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brazilian Cogny Announces International Expansion at ABIM 2026 - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Cogny, the only wholly 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