{"id":22307,"date":"2009-06-09T00:00:00","date_gmt":"2009-06-09T04:00:00","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/2009\/06\/09\/the-new-yardstick\/"},"modified":"2019-09-16T13:47:11","modified_gmt":"2019-09-16T17:47:11","slug":"the-new-yardstick","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/industry-news\/the-new-yardstick\/","title":{"rendered":"La nueva vara de medir"},"content":{"rendered":"<p>La sostenibilidad es m\u00e1s que una palabra de moda en estos d\u00edas. Es un mandato para hacer negocios. Para las empresas de protecci\u00f3n de cultivos, \u00faltimamente el escrutinio de las entidades gubernamentales es casi tan feroz como la condena de los grupos de defensa del medio ambiente.<\/p>\n<p>Durante los \u00faltimos 20 a\u00f1os m\u00e1s o menos, los productores y proveedores de productos qu\u00edmicos se mantuvieron competitivos al ofrecer productos viables en las mejores formulaciones posibles. Contratamos cient\u00edficos, ajustamos el empaque, empleamos consultores de registro y desatamos un ej\u00e9rcito de vendedores para demostrar que nuestros productos funcionaban tan bien como la competencia l\u00edder. Hoy en d\u00eda, los productos de calidad son solo lo que est\u00e1 en juego para hacer negocios. Para prosperar, debemos mostrar nuestro compromiso con nuestras comunidades y la sociedad en general.<\/p>\n<p>Nuestra industria debe hacer m\u00e1s que explicar el valor de alimentar al mundo; tambi\u00e9n debe hacerlo con una conciencia social que sea f\u00e1cilmente transparente para quienes est\u00e1n fuera de la industria. Ese es el nuevo est\u00e1ndar por el cual se juzga a todas las empresas, y nuestro imperativo social es cuidar a las comunidades a las que alimentamos para que tengan aire limpio para respirar y agua para beber, adem\u00e1s de pr\u00e1cticas agr\u00edcolas sostenibles.<\/p>\n<p>A nivel de productor, este mandato requiere inversiones en tecnolog\u00eda, automatizaci\u00f3n y tecnolog\u00edas de formulaci\u00f3n que hagan que los productos fitosanitarios que fabricamos y distribuimos sean lo m\u00e1s eficientes posible. A nivel de distribuidor, est\u00e1 claro que la responsabilidad m\u00e1s importante es educar a los productores.<\/p>\n<p>Este n\u00famero de <em>FCI<\/em> destaca a los distribuidores de todo el mundo que est\u00e1n comprometidos con el proceso de ser buenos administradores del medio ambiente. Digo &quot;proceso&quot; porque la sostenibilidad no es un destino. Es un viaje que emprendemos con nuestras comunidades utilizando las mejores tecnolog\u00edas disponibles que garantizan que los productos que vendemos para ayudar a alimentar al mundo no lo envenenen inadvertidamente tambi\u00e9n.<\/p>\n<p>En ese sentido, la educaci\u00f3n de los productores sigue siendo un sello distintivo crucial de nuestro sexto premio anual World of Respect, presentado por <em>FCI<\/em> junto con la publicaci\u00f3n hermana <em>CropLife<\/em> revista y <a href=\"http:\/\/www2.dupont.com\/Production_Agriculture\/en_US\/\" target=\"_blank\" rel=\"noopener noreferrer\">Protecci\u00f3n de cultivos de DuPont<\/a>. Los distribuidores venden a productores de todos los niveles de sofisticaci\u00f3n, quienes gran parte del tiempo han aprendido todo lo que saben sobre agronom\u00eda de sus padres. Las nuevas tecnolog\u00edas de protecci\u00f3n de cultivos, incluidos los activos de bajo uso y las pr\u00e1cticas de manejo integrado de plagas, son pr\u00e1cticamente desconocidas en muchos rincones del mundo.<\/p>\n<p>Al mirar nuestra lista de ganadores, queda claro que su alcance comunitario no ocurre por accidente. Requiere un esfuerzo concertado para mejorar continuamente la inteligencia ambiental de una comunidad. Solo la adopci\u00f3n corporativa en los niveles m\u00e1s altos lo hace posible, y el resultado es una capacitaci\u00f3n que llega a las personas que pueden impactar m\u00e1s en la regi\u00f3n.<\/p>\n<p>En medio de los crecientes deseos mundiales de vincular el estado de los entornos regionales con la salud humana, el escrutinio de las empresas y las industrias seguir\u00e1 intensific\u00e1ndose. Algunos podr\u00edan considerar esto como una carga, pero nuestra industria deber\u00eda agradecer la oportunidad de promover nuestro mensaje.<\/p>\n<p>Los productores y distribuidores de productos fitosanitarios facilitan una de las necesidades m\u00e1s fundamentales para la supervivencia. Pero adem\u00e1s de alimentos saludables, necesitamos aire limpio, agua limpia y un refugio b\u00e1sico. Nuestras empresas no deben obstaculizar la capacidad de nuestras comunidades para lograr cualquiera de sus otras necesidades, independientemente del deseo de ayudar a alimentarlas.<\/p>\n<p>Es nuestra responsabilidad proteger estas necesidades b\u00e1sicas de nuestros vecinos, especialmente porque estamos en una posici\u00f3n estrat\u00e9gica para influir en ellos. Y los gobiernos est\u00e1n observando para asegurarse de que las empresas est\u00e9n a la altura del nuevo criterio.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda, la sostenibilidad es m\u00e1s que una palabra de moda. Es un mandato para hacer negocios. Para las empresas de protecci\u00f3n de cultivos, el escrutinio de...<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[489],"tags":[],"class_list":["post-22307","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The New Yardstick - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Sustainability is more than a buzzword these days. It&rsquo;s a mandate for doing business. For crop protection companies, scrutiny from government\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/es\/industry-news\/the-new-yardstick\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Yardstick - AgriBusiness Global\" \/>\n<meta property=\"og:description\" content=\"Sustainability is more than a buzzword these days. It&rsquo;s a mandate for doing business. For crop protection companies, scrutiny from government\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agribusinessglobal.com\/es\/industry-news\/the-new-yardstick\/\" \/>\n<meta property=\"og:site_name\" content=\"AgriBusiness Global\" \/>\n<meta property=\"article:published_time\" content=\"2009-06-09T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-16T17:47:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agribusinessglobal.com\/wp-content\/themes\/AgribusinessTheme\/images\/ABG-Web-No-Feature-Logo.jpg\" \/>\n<meta name=\"author\" content=\"Matt Hopkins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.agribusinessglobal.com\/wp-content\/themes\/AgribusinessTheme\/images\/ABG-Web-No-Feature-Logo.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Hopkins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/industry-news\\\/the-new-yardstick\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/industry-news\\\/the-new-yardstick\\\/\"},\"author\":{\"name\":\"Matt Hopkins\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#\\\/schema\\\/person\\\/4d0c8184f818e1c1add90c6287c9988e\"},\"headline\":\"The New Yardstick\",\"datePublished\":\"2009-06-09T04:00:00+00:00\",\"dateModified\":\"2019-09-16T17:47:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/industry-news\\\/the-new-yardstick\\\/\"},\"wordCount\":571,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#organization\"},\"articleSection\":[\"Industry News\"],\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.agribusinessglobal.com\\\/industry-news\\\/the-new-yardstick\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/industry-news\\\/the-new-yardstick\\\/\",\"url\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/industry-news\\\/the-new-yardstick\\\/\",\"name\":\"The New Yardstick - AgriBusiness Global\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#website\"},\"datePublished\":\"2009-06-09T04:00:00+00:00\",\"dateModified\":\"2019-09-16T17:47:11+00:00\",\"description\":\"Sustainability is more than a buzzword these days. It&rsquo;s a mandate for doing business. For crop protection companies, scrutiny from government\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/industry-news\\\/the-new-yardstick\\\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.agribusinessglobal.com\\\/industry-news\\\/the-new-yardstick\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/industry-news\\\/the-new-yardstick\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The New Yardstick\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/\",\"name\":\"AgriBusiness Global\",\"description\":\"Empowering Agriculture to Feed the World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-MX\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#organization\",\"name\":\"AgriBusiness Global\",\"url\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/d6kq167ddwbdq.cloudfront.net\\\/farmchemint\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ABG-logo-250x150px-01.png\",\"contentUrl\":\"https:\\\/\\\/d6kq167ddwbdq.cloudfront.net\\\/farmchemint\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ABG-logo-250x150px-01.png\",\"width\":251,\"height\":151,\"caption\":\"AgriBusiness Global\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#\\\/schema\\\/person\\\/4d0c8184f818e1c1add90c6287c9988e\",\"name\":\"Matt Hopkins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4f61b3e5429d66b1c9638522df9e1c062cf0d3d750c2b602763b1ad5e17307e5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4f61b3e5429d66b1c9638522df9e1c062cf0d3d750c2b602763b1ad5e17307e5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4f61b3e5429d66b1c9638522df9e1c062cf0d3d750c2b602763b1ad5e17307e5?s=96&d=mm&r=g\",\"caption\":\"Matt Hopkins\"},\"url\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/es\\\/author\\\/hopkins\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El nuevo criterio - AgriBusiness Global","description":"La sostenibilidad es m\u00e1s que una palabra de moda en estos d\u00edas. Es un mandato para hacer negocios. Para las empresas de protecci\u00f3n de cultivos, escrutinio del gobierno","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.agribusinessglobal.com\/es\/industry-news\/the-new-yardstick\/","og_locale":"es_MX","og_type":"article","og_title":"The New Yardstick - AgriBusiness Global","og_description":"Sustainability is more than a buzzword these days. It&rsquo;s a mandate for doing business. For crop protection companies, scrutiny from government","og_url":"https:\/\/www.agribusinessglobal.com\/es\/industry-news\/the-new-yardstick\/","og_site_name":"AgriBusiness Global","article_published_time":"2009-06-09T04:00:00+00:00","article_modified_time":"2019-09-16T17:47:11+00:00","og_image":[{"url":"https:\/\/www.agribusinessglobal.com\/wp-content\/themes\/AgribusinessTheme\/images\/ABG-Web-No-Feature-Logo.jpg","type":"","width":"","height":""}],"author":"Matt Hopkins","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.agribusinessglobal.com\/wp-content\/themes\/AgribusinessTheme\/images\/ABG-Web-No-Feature-Logo.jpg","twitter_misc":{"Escrito por":"Matt Hopkins","Tiempo de lectura":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.agribusinessglobal.com\/industry-news\/the-new-yardstick\/#article","isPartOf":{"@id":"https:\/\/www.agribusinessglobal.com\/industry-news\/the-new-yardstick\/"},"author":{"name":"Matt Hopkins","@id":"https:\/\/www.agribusinessglobal.com\/pt\/#\/schema\/person\/4d0c8184f818e1c1add90c6287c9988e"},"headline":"The New Yardstick","datePublished":"2009-06-09T04:00:00+00:00","dateModified":"2019-09-16T17:47:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.agribusinessglobal.com\/industry-news\/the-new-yardstick\/"},"wordCount":571,"commentCount":0,"publisher":{"@id":"https:\/\/www.agribusinessglobal.com\/pt\/#organization"},"articleSection":["Industry News"],"inLanguage":"es-MX","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.agribusinessglobal.com\/industry-news\/the-new-yardstick\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.agribusinessglobal.com\/industry-news\/the-new-yardstick\/","url":"https:\/\/www.agribusinessglobal.com\/industry-news\/the-new-yardstick\/","name":"El nuevo criterio - AgriBusiness Global","isPartOf":{"@id":"https:\/\/www.agribusinessglobal.com\/pt\/#website"},"datePublished":"2009-06-09T04:00:00+00:00","dateModified":"2019-09-16T17:47:11+00:00","description":"La sostenibilidad es m\u00e1s que una palabra de moda en estos d\u00edas. Es un mandato para hacer negocios. Para las empresas de protecci\u00f3n de cultivos, escrutinio del gobierno","breadcrumb":{"@id":"https:\/\/www.agribusinessglobal.com\/industry-news\/the-new-yardstick\/#breadcrumb"},"inLanguage":"es-MX","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.agribusinessglobal.com\/industry-news\/the-new-yardstick\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.agribusinessglobal.com\/industry-news\/the-new-yardstick\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.agribusinessglobal.com\/pt\/"},{"@type":"ListItem","position":2,"name":"The New Yardstick"}]},{"@type":"WebSite","@id":"https:\/\/www.agribusinessglobal.com\/pt\/#website","url":"https:\/\/www.agribusinessglobal.com\/pt\/","name":"AgriBusiness Global","description":"Empoderar a la agricultura para alimentar al mundo","publisher":{"@id":"https:\/\/www.agribusinessglobal.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.agribusinessglobal.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-MX"},{"@type":"Organization","@id":"https:\/\/www.agribusinessglobal.com\/pt\/#organization","name":"AgriBusiness Global","url":"https:\/\/www.agribusinessglobal.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/www.agribusinessglobal.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2024\/06\/ABG-logo-250x150px-01.png","contentUrl":"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2024\/06\/ABG-logo-250x150px-01.png","width":251,"height":151,"caption":"AgriBusiness Global"},"image":{"@id":"https:\/\/www.agribusinessglobal.com\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.agribusinessglobal.com\/pt\/#\/schema\/person\/4d0c8184f818e1c1add90c6287c9988e","name":"Matt Hopkins","image":{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/secure.gravatar.com\/avatar\/4f61b3e5429d66b1c9638522df9e1c062cf0d3d750c2b602763b1ad5e17307e5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4f61b3e5429d66b1c9638522df9e1c062cf0d3d750c2b602763b1ad5e17307e5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4f61b3e5429d66b1c9638522df9e1c062cf0d3d750c2b602763b1ad5e17307e5?s=96&d=mm&r=g","caption":"Matt Hopkins"},"url":"https:\/\/www.agribusinessglobal.com\/es\/author\/hopkins\/"}]}},"acf":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.agribusinessglobal.com\/es\/wp-json\/wp\/v2\/posts\/22307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agribusinessglobal.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agribusinessglobal.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agribusinessglobal.com\/es\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agribusinessglobal.com\/es\/wp-json\/wp\/v2\/comments?post=22307"}],"version-history":[{"count":0,"href":"https:\/\/www.agribusinessglobal.com\/es\/wp-json\/wp\/v2\/posts\/22307\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.agribusinessglobal.com\/es\/wp-json\/wp\/v2\/media?parent=22307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agribusinessglobal.com\/es\/wp-json\/wp\/v2\/categories?post=22307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agribusinessglobal.com\/es\/wp-json\/wp\/v2\/tags?post=22307"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}