{"id":28461,"date":"2011-06-03T00:00:00","date_gmt":"2011-06-03T04:00:00","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/2011\/06\/03\/sustainability-is-a-mandate\/"},"modified":"2014-11-24T10:47:59","modified_gmt":"2014-11-24T15:47:59","slug":"sustainability-is-a-mandate","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/markets\/sustainability-is-a-mandate\/","title":{"rendered":"La sostenibilidad es un mandato"},"content":{"rendered":"

Necesitamos mejores historias en agricultura. Para una industria que satisface una necesidad b\u00e1sica para el mundo, uno pensar\u00eda que la difamaci\u00f3n de la agricultura moderna ser\u00eda imposible, pero no lo es. Intereses especiales, especialmente de las sociedades occidentales, est\u00e1n comprometidos con demonizar las pr\u00e1cticas agr\u00edcolas modernas para satisfacer sus ideolog\u00edas.<\/p>\n

Nuestra industria de plaguicidas $41 mil millones se est\u00e1 llevando la peor parte de las cr\u00edticas. Los productos para la protecci\u00f3n de cultivos son un blanco f\u00e1cil para los ambientalistas y defensores org\u00e1nicos, cada uno armado con su parte de informaci\u00f3n err\u00f3nea y una hip\u00e9rbole cuestionable.<\/p>\n

Posteriormente, la sostenibilidad no es una opci\u00f3n, es un mandato. Cada vez m\u00e1s, los gobiernos nacionales exigen que las empresas agr\u00edcolas protejan el medio ambiente y las regulaciones son cada vez m\u00e1s rigurosas.<\/p>\n

En China, los requisitos de las f\u00e1bricas para los originadores de mol\u00e9culas est\u00e1n agregando costos y obligando a actualizaciones de las instalaciones y capas de medidas de seguridad. Los costos adicionales asociados con estas disposiciones est\u00e1n afectando las ganancias.<\/p>\n

En Europa, las prohibiciones de la fumigaci\u00f3n a\u00e9rea, los l\u00edmites de residuos y los onerosos reinscripciones est\u00e1n agotando el arsenal de protecci\u00f3n de cultivos que antes disfrutaban los agricultores progresistas.<\/p>\n

En los Estados Unidos, las crecientes regulaciones han obstaculizado todo, desde los permisos de solicitud hasta el uso juicioso de algunos ingredientes activos. A medida que las regulaciones se vuelven m\u00e1s estrictas, las discusiones sobre pol\u00edticas en torno a la protecci\u00f3n de cultivos se vuelven m\u00e1s acaloradas.<\/p>\n

Parte de la soluci\u00f3n radica en nuestra capacidad para articular los beneficios de la agricultura moderna, comenzando con la responsabilidad, la administraci\u00f3n y la participaci\u00f3n comunitaria de los fabricantes y distribuidores de todo el mundo.<\/p>\n

Farm Chemicals International<\/em> se enorgullece de contar algunas de estas historias en nuestra cobertura anual de la Premios al respeto medioambiental<\/a>, patrocinado por FCI<\/em>, publicaci\u00f3n hermana CropLife<\/em> revista y Protecci\u00f3n de cultivos de DuPont<\/a>. A trav\u00e9s de estos premios, estamos presagiando ejemplos de distribuci\u00f3n responsable y son historias que vale la pena contar.<\/p>\n

Sin embargo, es solo el comienzo. Cada fabricante, formulador, distribuidor y aplicador debe comenzar a discutir los beneficios de la agricultura moderna con sus familias y amigos. Inicie la conversaci\u00f3n y observe la rapidez con la que la gente llega a apreciar el papel de la agricultura de producci\u00f3n en sus vidas.<\/p>\n

Una vez que se sienta c\u00f3modo hablando de su negocio, invite a los medios de comunicaci\u00f3n locales a hacer un recorrido por sus instalaciones u operaciones. Nuestras empresas crean empleos, contribuyen a las econom\u00edas nacionales y sirven como pilar para muchas comunidades. Si abrimos nuestras puertas al p\u00fablico, gran parte del miedo que rodea nuestras operaciones se desvanecer\u00e1. La transparencia genera confianza y seguir\u00e1 un sentimiento p\u00fablico positivo.<\/p>\n

Este esfuerzo de comunicaci\u00f3n global es necesario, lo queramos o no. Los ide\u00f3logos est\u00e1n forzando la conversaci\u00f3n, y cuanto m\u00e1s esperemos para abordarlos, m\u00e1s dif\u00edcil ser\u00e1 demostrar nuestro valor en el mundo.<\/p>\n

No necesitamos esperar a una competencia anual de premios para estar orgullosos de lo que hacemos. Debemos considerar que es nuestra obligaci\u00f3n ser un ejemplo diario de profesionalismo, participaci\u00f3n comunitaria y administraci\u00f3n para que podamos crear opiniones antes de que los ide\u00f3logos ataquen. Una vez que estemos atrapados en un debate de esto o aquello, tendremos m\u00e1s problemas para ganarnos los corazones y las mentes del p\u00fablico en general.<\/p>\n

Pero tenemos algo a nuestro favor: ayudamos a que sea posible alimentar al mundo. Creamos puestos de trabajo. Operamos negocios exitosos que crean estabilidad para las comunidades y operamos en uno de los negocios m\u00e1s regulados del planeta. Cientos de gobiernos nacionales han aprobado nuestros productos como seguros. As\u00ed que no tenga verg\u00fcenza de contar su historia con la misma pasi\u00f3n con la que a veces es atacada.<\/p>","protected":false},"excerpt":{"rendered":"

Necesitamos mejores historias en agricultura. Para una industria que proporciona una necesidad b\u00e1sica para el mundo, pensar\u00eda ...<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5],"tags":[132],"class_list":["post-28461","post","type-post","status-publish","format-standard","hentry","category-markets","tag-sustainability"],"yoast_head":"\nSustainability is a Mandate - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"We need better stories in agriculture. 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