{"id":31911,"date":"2012-11-19T00:00:00","date_gmt":"2012-11-19T05:00:00","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/2012\/11\/19\/three-keys-to-better-business\/"},"modified":"2014-11-20T09:44:52","modified_gmt":"2014-11-20T14:44:52","slug":"three-keys-to-better-business","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/markets\/three-keys-to-better-business\/","title":{"rendered":"Tres claves para un mejor negocio"},"content":{"rendered":"<p>La demanda de base es el motor indiscutible de nuestra industria. Cuando los agricultores aprenden sobre buenas pr\u00e1cticas agr\u00edcolas, generalmente establecen una conexi\u00f3n con la productividad y las ganancias. Los minoristas hacen un esfuerzo agotador para educar a los agricultores sobre el control de plagas, la productividad y la salud del suelo. Pero, \u00bfqui\u00e9n educa a los minoristas y apoya sus esfuerzos con los agricultores?<\/p>\n<p>Los distribuidores de las econom\u00edas emergentes comprenden que la demanda de recuperaci\u00f3n es la piedra angular de su prosperidad. La capacidad de prosperar de las empresas agr\u00edcolas depende de la probabilidad de que los agricultores compren una tecnolog\u00eda o un protocolo agron\u00f3mico. Con la ausencia de servicios de extensi\u00f3n en gran parte del mundo en desarrollo, es responsabilidad de la industria privada hacerlo. <\/p>\n<p>Ninguno de nosotros es inmune a esta responsabilidad. Las empresas multinacionales invierten millones para garantizar que su mensaje sobre el uso de productos, las buenas pr\u00e1cticas agr\u00edcolas y la administraci\u00f3n resuene a lo largo de la cadena de valor. Competir con multinacionales deber\u00eda ser m\u00e1s que conseguir contratos internacionales y acuerdos de distribuci\u00f3n; significa que todos debemos invertir en campa\u00f1as que ayuden a construir una base de conocimientos a nivel de la granja y que ayuden a impulsar la demanda de nuestros productos, productos que se necesitan desesperadamente en gran parte del mundo.<\/p>\n<p>La informaci\u00f3n sobre protecci\u00f3n de cultivos est\u00e1 indisolublemente vinculada a las buenas pr\u00e1cticas agr\u00edcolas. Estas pautas b\u00e1sicas sobre la manipulaci\u00f3n, aplicaci\u00f3n y eliminaci\u00f3n seguras de productos fitosanitarios, as\u00ed como el mantenimiento de los equipos, pueden ayudar a los agricultores a ser m\u00e1s eficientes, eficaces y rentables, fomentando as\u00ed el consumo continuo de tecnolog\u00edas agr\u00edcolas.<\/p>\n<p><strong>Distintivos de la creaci\u00f3n de demanda<\/strong><br \/>Para una industria tan t\u00e9cnica como la agricultura, la creaci\u00f3n de nuestra demanda a menudo comienza con gu\u00edas de agronom\u00eda. \u00c9stas son una forma excelente de llevar informaci\u00f3n al usuario final y reforzar las decisiones que toman los agricultores sobre la adopci\u00f3n de tecnolog\u00eda. Sin embargo, no logran crear puntos de conversaci\u00f3n para que los agricultores los discutan con sus familias y compa\u00f1eros. <\/p>\n<ol>\n<li>Los agricultores deber\u00edan estar orgullosos de lo que hacen. Su sustento nutre a las comunidades y proporciona puestos de trabajo. Tenemos una excelente historia y necesitamos proporcionar puntos de conversaci\u00f3n a los agricultores para que puedan articular la historia de fondo de la productividad agr\u00edcola. Conclusi\u00f3n: Est\u00e9 preparado para discutir los impactos econ\u00f3micos, sociales y ambientales positivos que tiene la agricultura en todo el mundo. Incluya estos puntos en los materiales de marketing para los distribuidores para que puedan transmitir el mensaje a los agricultores.<\/li>\n<li>La agricultura es local, y tambi\u00e9n lo es el mensaje que resuena en cada audiencia. Los patrones clim\u00e1ticos, la aparici\u00f3n de plagas, la fertilidad del suelo y los factores de demanda hacen que las comunidades agr\u00edcolas sean diferentes. Conclusi\u00f3n: Cuanto m\u00e1s se puedan localizar los consejos agron\u00f3micos, las buenas pr\u00e1cticas agr\u00edcolas y las recomendaciones de productos, es m\u00e1s probable que los minoristas y los agricultores adopten una receta de protecci\u00f3n de cultivos.<\/li>\n<li>Las ventas y la adopci\u00f3n de productos son una combinaci\u00f3n de demanda, emoci\u00f3n y evaluaci\u00f3n cuidadosa. Cuanto mejor podamos identificar el desencadenante que persuade a los agricultores a utilizar fungicidas y otros productos de mayor valor, m\u00e1s predecible ser\u00e1 la cadena de valor. Conclusi\u00f3n: el inicio de una conversaci\u00f3n a menudo comienza con la utilidad agron\u00f3mica, pero el factor decisivo probablemente ser\u00e1n las ventajas econ\u00f3micas de la protecci\u00f3n de cultivos y una mayor producci\u00f3n. <\/li>\n<\/ol>\n<p>Cuales son tus ideas? Env\u00ede su forma favorita de generar demanda a nivel global, regional, nacional o local a <strong>dfrabotta@meistermedia.com<\/strong> y podr\u00edas ganar una columna de invitado en la revista.<\/p>","protected":false},"excerpt":{"rendered":"<p>La demanda de base es el motor indiscutible de nuestra industria. Cuando los agricultores aprenden sobre buenas pr\u00e1cticas agr\u00edcolas, generalmente hacen que ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5],"tags":[],"class_list":["post-31911","post","type-post","status-publish","format-standard","hentry","category-markets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Three Keys to Better Business - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Grassroots demand is the undisputable driver for our industry. 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