{"id":36222,"date":"2013-10-11T11:05:57","date_gmt":"2013-10-11T15:05:57","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/2013\/10\/11\/mai-discusses-bigger-and-better-plans-in-india\/"},"modified":"2019-09-25T06:30:03","modified_gmt":"2019-09-25T10:30:03","slug":"mai-discusses-bigger-and-better-plans-in-india","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/agrochemicals\/herbicides\/mai-discusses-bigger-and-better-plans-in-india\/","title":{"rendered":"MAI analiza planes 'm\u00e1s grandes y mejores' en India"},"content":{"rendered":"

\"Yossi<\/p>\n

P \u00bfPuede hablarnos sobre los comienzos de Makhteshim Agan India? \u00bfPor qu\u00e9 se fund\u00f3?<\/strong><\/em><\/p>\n

Establecimos Makhteshim Agan India a principios de 2009, operando desde una sola habitaci\u00f3n de hotel, y lo hemos logrado r\u00e1pidamente para convertirnos en una de las principales empresas de protecci\u00f3n de cultivos de la India. Creo que la clave de nuestro \u00e9xito ha sido la combinaci\u00f3n de nuestro modelo comercial \u00fanico, nuestro enfoque sistem\u00e1tico y nuestra persistencia en simplificar la vida de los agricultores indios.<\/p>\n

Durante la \u00faltima d\u00e9cada, Makhteshim Agan decidi\u00f3 aumentar su enfoque en la regi\u00f3n de Asia Pac\u00edfico. A pesar de que hab\u00edamos vendido productos en India durante 30 a\u00f1os, no hab\u00edamos
estableci\u00f3 una marca conocida en la India y no estuvo en contacto directo con los agricultores indios. Dado que el mercado de protecci\u00f3n de cultivos de la India es enorme y crece en 10% por a\u00f1o, nos dimos cuenta de que necesit\u00e1bamos establecer una presencia local m\u00e1s fuerte y decidimos crear una empresa de distribuci\u00f3n india.<\/p>\n

P \u00bfPuede abordar la escasez de mano de obra en India?\u00a0\u00a0\u00a0\u00a0<\/strong><\/em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/p>\n

La escasez de mano de obra est\u00e1 llevando directamente a un mayor uso de herbicidas en muchos tipos de cultivos, incluidos la soja, el arroz, el trigo y otros. Esto beneficiar\u00e1 a todas las empresas de protecci\u00f3n de cultivos en la India, y ciertamente esperamos que tambi\u00e9n beneficie a MA India.<\/p>\n

P \u00bfC\u00f3mo ser\u00e1 el mercado indio en cinco a\u00f1os?<\/strong><\/em><\/p>\n

Mas grande y mejor. Creemos que MA India ha creado un \u201ctsunami\u201d positivo en el mercado de protecci\u00f3n de cultivos de la India. Tenemos una organizaci\u00f3n de campo amplia, profesional y comprometida que prospera en el trabajo en equipo y ayuda a los agricultores, as\u00ed como una cartera de productos de calidad. Esto nos ha brindado fortalezas incomparables en el mercado indio y tenemos la intenci\u00f3n de seguir haciendo crecer nuestra empresa para brindar un mejor servicio a nuestros clientes.<\/p>\n

P \u00bfQu\u00e9 distingue a MAI en su enfoque comercial?<\/strong><\/em><\/p>\n

MA India enfoca su negocio de una manera \u00fanica que es diferente de cualquier otra empresa agr\u00edcola multinacional que opera en la India.<\/p>\n

Primero, vendemos directamente a los minoristas en lugar de a los mayoristas. Para ello, establecimos una extensa red de log\u00edstica y distribuci\u00f3n en todo el pa\u00eds, y construimos un equipo de ventas en el terreno de gran experiencia, que no solo vende productos, sino que tambi\u00e9n realiza demostraciones, ofrece asesoramiento y crea soluciones a medida. Como resultado, hemos logrado involucrar a m\u00e1s de 11,000 clientes hasta ahora.<\/p>\n

Todo esto es parte de nuestra filosof\u00eda de acercarnos lo m\u00e1s posible al agricultor y de mejorar continuamente y de forma m\u00e1s r\u00e1pida en el desarrollo de las soluciones \u00fanicas que necesitan. Estamos orgullosos de ofrecer actualmente 80 productos adaptados a las necesidades de la India, la cartera m\u00e1s amplia ofrecida por cualquiera de las multinacionales. Para garantizar que cumplan con los m\u00e1s altos est\u00e1ndares internacionales de calidad, hemos establecido un departamento de control de calidad de \u00faltima generaci\u00f3n en nuestras operaciones en India.<\/p>\n

P \u00bfD\u00f3nde fabrican sus productos?<\/strong><\/em><\/p>\n

Hemos establecido una planta de formulaci\u00f3n avanzada en Dahej (Gujarat) y la respaldamos con la red de fabricaci\u00f3n global de MAI, as\u00ed como con la tecnolog\u00eda de punta y el apoyo de Israel.<\/p>\n

P \u00bfC\u00f3mo sigue respondiendo a las necesidades espec\u00edficas de los agricultores indios?<\/strong><\/em><\/p>\n

Analizamos peri\u00f3dicamente los datos del mercado e identificamos las brechas, y establecimos un Centro de Investigaci\u00f3n y Desarrollo de Productos altamente innovador para crear nuevas soluciones. Tambi\u00e9n nos esforzamos en reunirnos con los agricultores con regularidad y solicitar sus comentarios.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

P \u00bfPuede hablarnos sobre los comienzos de Makhteshim Agan India? \u00bfPor qu\u00e9 se fund\u00f3? Establecimos Makhteshim Agan India en ...<\/p>","protected":false},"author":1,"featured_media":44033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,19],"tags":[1236,207],"class_list":["post-36222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-herbicides","tag-india","tag-makhteshim-agan"],"yoast_head":"\nMAI Discusses 'Bigger and Better' Plans in India - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Q Can you tell us about Makhteshim Agan India's beginnings? 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