{"id":49361,"date":"2014-06-12T08:24:03","date_gmt":"2014-06-12T12:24:03","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/?p=49361"},"modified":"2019-09-25T06:30:25","modified_gmt":"2019-09-25T10:30:25","slug":"kleffmann-appoints-fairclough-to-lead-amis-agriglobe","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/markets\/kleffmann-appoints-fairclough-to-lead-amis-agriglobe\/","title":{"rendered":"Kleffmann nombra a Fairclough para dirigir amis AgriGlobe"},"content":{"rendered":"
\"Dr.

El Dr. Bob Fairclough aporta dos d\u00e9cadas de experiencia en an\u00e1lisis de datos a su nuevo cargo.<\/p><\/div>\n

La firma de investigaci\u00f3n de mercado Kleffmann Group, con sede en L\u00fcdinghausen, Alemania, anunci\u00f3 la contrataci\u00f3n del Dr. Bob Fairclough como nuevo l\u00edder del equipo para la iniciativa AgriGlobe del Sistema de Informaci\u00f3n de Mercadeo Agr\u00edcola (amis) de la compa\u00f1\u00eda.<\/p>\n

\u201cEn un momento en el que el sector empresarial agr\u00edcola est\u00e1 evolucionando hacia un \u00e1rea m\u00e1s amplia y sofisticada, aporta a la empresa una experiencia significativa en el an\u00e1lisis de datos tanto a nivel de industria B2B como a nivel de granja, una combinaci\u00f3n ideal para desarrollar conocimientos y clientes "soluciones enfocadas", dijo el director ejecutivo de Kleffmann, Burkhard Kleffmann.<\/p>\n

Fairclough aporta m\u00e1s de 20 a\u00f1os de experiencia analizando la inteligencia empresarial y la investigaci\u00f3n. Previo a su nombramiento, estuvo a cargo de coordinar la AMIS Global<\/a> base de datos de semillas y protecci\u00f3n de cultivos para la consultora escocesa Phillips McDougall.<\/p>\n

En su nuevo cargo, Fairclough supervisar\u00e1 las etapas finales y la realizaci\u00f3n de la base de datos amis AgriGlobe, un producto lanzado en febrero<\/a>. El servicio de informaci\u00f3n por suscripci\u00f3n contendr\u00e1 datos sobre semillas y productos qu\u00edmicos, as\u00ed como informaci\u00f3n obtenida de encuestas formales tanto cualitativas como cuantitativas que Kleffmann realiza con sus paneles de participantes dedicados a la investigaci\u00f3n de agricultores. Puntos de datos<\/a> incluyen cultivos, \u00e1rea de cultivo, valor de ventas global, informaci\u00f3n financiera de marca, \u00e1rea tratada, pa\u00eds y otros. La base de datos incluye datos de a\u00f1os pasados<\/a> que permite a los usuarios rastrear patrones hist\u00f3ricos y emergentes de la industria a trav\u00e9s de dos herramientas de generaci\u00f3n de informes anal\u00edticos<\/a>.<\/p>\n

La base de datos ser\u00e1 el primer producto que Fairclough supervisar\u00e1 que salga del sector empresarial de informaci\u00f3n y consultor\u00eda de tendencias del mercado agr\u00edcola de Kleffman, AgMarket Insights.<\/p>","protected":false},"excerpt":{"rendered":"

Doctor. aporta 20 a\u00f1os de experiencia como analista a un nuevo rol.<\/p>","protected":false},"author":103,"featured_media":49364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-49361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markets"],"yoast_head":"\nKleffmann Appoints Fairclough To Lead amis AgriGlobe - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Ph.D. brings 20 years of analyst experience to new role.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/es\/markets\/kleffmann-appoints-fairclough-to-lead-amis-agriglobe\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" 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