{"id":54956,"date":"2015-08-12T10:57:13","date_gmt":"2015-08-12T14:57:13","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/?p=54956"},"modified":"2019-09-25T06:31:03","modified_gmt":"2019-09-25T10:31:03","slug":"era-awards-the-retail-leadership-roundtable","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/agrochemicals\/era-awards-the-retail-leadership-roundtable\/","title":{"rendered":"Premios ERA: la mesa redonda de liderazgo minorista"},"content":{"rendered":"<div id=\"attachment_54959\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-54959\" class=\"size-medium wp-image-54959\" src=\"https:\/\/www.farmchemicalsinternational.com\/wp-content\/uploads\/2015\/08\/20163248428_002dfb4a8f_z-300x200.jpg\" alt=\"CropLife Editor Eric Sfiligoj moderates a panel of distinguished guests as part of the inaugural Retail Leadership Roundtable at the 25th annual Environmental Respect Awards sponsored by DuPont.\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/08\/20163248428_002dfb4a8f_z-300x200.jpg 300w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/08\/20163248428_002dfb4a8f_z-330x220.jpg 330w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/08\/20163248428_002dfb4a8f_z-108x72.jpg 108w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/08\/20163248428_002dfb4a8f_z-540x360.jpg 540w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/08\/20163248428_002dfb4a8f_z-85x57.jpg 85w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/08\/20163248428_002dfb4a8f_z-150x100.jpg 150w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/08\/20163248428_002dfb4a8f_z.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-54959\" class=\"wp-caption-text\">El editor de CropLife, Eric Sfiligoj, modera un panel de invitados distinguidos como parte de la Mesa Redonda de Liderazgo Minorista inaugural en la 25\u00aa Entrega Anual de los Premios al Respeto Ambiental patrocinado por DuPont.<\/p><\/div>\n<p>La Mesa Redonda inaugural de Liderazgo Minorista, que se llev\u00f3 a cabo como parte del 25 aniversario de los Premios al Respeto Ambiental de DuPont, se centr\u00f3 en los desaf\u00edos que enfrenta la industria agr\u00edcola y comenz\u00f3 a preguntarse c\u00f3mo todos los segmentos de la industria pueden trabajar juntos para brindar un mensaje unificado con una sola voz. .<\/p>\n<p>El panel incluy\u00f3 a Amy Asmus, Asmus Farm Supply; Vince Adams, Winfield; Paul Simpson, Simplot; Rod Wells, GROWMARK; Doug Busdeker, Los Anderson; J. Billy Pirkle, CPS, Loveland, CO.<\/p>\n<p>\u201cHablamos entre nosotros; no estamos hablando lo suficiente con el p\u00fablico no agr\u00edcola \u201d, dijo Busdeker.<\/p>\n<p>Teniendo en cuenta lo peque\u00f1o que es el peque\u00f1o porcentaje de la poblaci\u00f3n que se dedica a la agricultura en cualquier capacidad, aproximadamente el 98% del p\u00fablico estadounidense, dice Adams, no es de extra\u00f1ar que otros a menudo controlen el mensaje.<\/p>\n<p>\u201cNo se trata solo de tratar de comunicarse con el 98 por ciento, tambi\u00e9n se trata de recibir el mensaje correcto que resuena con el 98 por ciento\u201d, dijo Adams.<\/p>\n<p>Uno de los desaf\u00edos es que gran parte de lo que la industria tiene que compartir, la ciencia detr\u00e1s de la protecci\u00f3n de cultivos, no entusiasma a la poblaci\u00f3n.<\/p>\n<p>Gran parte de lo que hacemos es ciencia \u201d, dice Wells. &quot;Es dif\u00edcil convertir la ciencia en sexy&quot;.<\/p>\n<p>De alguna manera, las partes interesadas de la industria necesitan encontrar \u201cun mensaje com\u00fan, mejores pr\u00e1cticas y una voz com\u00fan para difundir ese mensaje\u201d, dice Pirkle.<\/p>\n<p>Uno de los desaf\u00edos para ese mensaje \u00fanico y una sola voz es que los problemas en todo el pa\u00eds son diferentes. Por ejemplo, California y partes del oeste enfrentan sequ\u00edas y restricciones de agua.<\/p>\n<p>&quot;En California, todo el mundo habla del agua&quot;, dice Simpson. &quot;Hay mucha desinformaci\u00f3n y acusaciones&quot;.<\/p>\n<p>Los embalses est\u00e1n en 50% y si la nieve y las lluvias no llegan el pr\u00f3ximo invierno, &quot;no s\u00e9 qu\u00e9 va a pasar&quot;.<\/p>\n<p>La regi\u00f3n de los Grandes Lagos tiene casi el problema opuesto. Esta temporada ha tenido tanta lluvia que la parte occidental del lago Erie ha visto una floraci\u00f3n de algas.<\/p>\n<p>Seg\u00fan Asmus, en el norte de Illinois, en lugar de trabajar con las empresas, el departamento de agua, que tiene el equipo para eliminar el exceso de nitr\u00f3geno del agua, est\u00e1 demandando a las entidades donde hubo demasiada escorrent\u00eda.<\/p>\n<p>Si bien los problemas pueden parecer diferentes en la superficie, un miembro de la audiencia pudo encontrar el hilo conductor. Karen Musson, copropietaria de <a href=\"http:\/\/www.environmentalrespect.com\/winners\/2015-winners\/gar-tootelian-inc\/\">Gar Tootelian en California <\/a>resumido para todos.<\/p>\n<p>\u201cSiempre se trata del dinero\u201d, dijo.<\/p>\n<p>En cuanto a la floraci\u00f3n de algas, la causa exacta del problema es dif\u00edcil de identificar. Algunos argumentan que la agricultura contribuye con 50% o m\u00e1s del problema, dice Busdeker. Pero una cosa que la industria puede hacer para cambiar el mensaje es reconocer sus problemas y trabajar para corregirlos.<\/p>\n<p>Seg\u00fan Busdeker, The Andersons est\u00e1 haciendo precisamente eso. El director ejecutivo de la empresa, Mike Anderson, le dijo: \u201cSi somos parte del problema de la proliferaci\u00f3n de algas en el lago Erie, debemos ser parte de la soluci\u00f3n\u201d, dice Busdeker.<\/p>\n<p>No hay duda de que la agricultura est\u00e1 bajo un mayor escrutinio por parte de m\u00e1s entidades que nunca. Si bien podr\u00eda ser f\u00e1cil descartar la atenci\u00f3n como ambientalistas mal informados, su preocupaci\u00f3n no es del todo infundada.<\/p>\n<p>\u201cAunque no somos 100 por ciento culpables, no somos 100 por ciento libres de culpa\u201d, dice Asmus.<\/p>","protected":false},"excerpt":{"rendered":"<p>La Mesa Redonda inaugural de Liderazgo Minorista, que se llev\u00f3 a cabo como parte del 25\u00ba aniversario de los Premios al Respeto Ambiental de DuPont, se centr\u00f3 en\u2026<\/p>","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,26,18,19,20,5],"tags":[209,228,805],"class_list":["post-54956","post","type-post","status-publish","format-standard","hentry","category-agrochemicals","category-americas","category-fungicides","category-herbicides","category-insecticides","category-markets","tag-dupont","tag-environmental-respect-awards","tag-ipm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ERA Awards: The Retail Leadership Roundtable - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The inaugural Retail Leadership Roundtable, held as part of the 25th Anniversary of DuPont\u2019s Environmental Respect Awards, focused on the challenges\" \/>\n<meta name=\"robots\" content=\"index, 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