{"id":57364,"date":"2016-02-22T07:54:21","date_gmt":"2016-02-22T12:54:21","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=57364"},"modified":"2016-02-22T07:54:21","modified_gmt":"2016-02-22T12:54:21","slug":"adama-appoints-head-of-marketing-and-product-strategy","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/industry-news\/adama-appoints-head-of-marketing-and-product-strategy\/","title":{"rendered":"Adama nombra responsable de marketing y estrategia de producto"},"content":{"rendered":"

Adama Agricultural Solutions Ltd<\/a>. anunci\u00f3 que Walter Costa se ha incorporado al equipo directivo de la empresa como vicepresidente de marketing y estrategia de producto. En este puesto reci\u00e9n creado, Costa dirigir\u00e1 las actividades de estrategia de producto y marketing de Adama, alineando estas dos funciones bajo un \u00fanico liderazgo unificado. Esta funci\u00f3n combinada servir\u00e1 como el punto focal comercial de la empresa, generando un enfoque global integrado y coordinado al garantizar una estrecha alineaci\u00f3n entre las actividades comerciales y operativas de la empresa.<\/p>\n

\u201cNos complace dar la bienvenida a Walter a Adama\u201d, dijo Shaul Friedland, Co-Director Comercial de Adama. \u201cAl crear una nueva posici\u00f3n de liderazgo que abarque tanto la estrategia de marketing como la de productos, nuestro objetivo es fomentar un enfoque estrat\u00e9gico e integrado para la evoluci\u00f3n continua y la creciente diferenciaci\u00f3n de nuestra oferta a los agricultores de todo el mundo. Confiamos en que la experiencia pr\u00e1ctica de Walter en el desarrollo de estrategias de crecimiento, as\u00ed como en el liderazgo y la construcci\u00f3n de l\u00edneas de productos diferenciadas, har\u00e1 una contribuci\u00f3n sustancial a la empresa \u201d.<\/p>\n

Antes de unirse a Adama, Costa ocup\u00f3 puestos de creciente responsabilidad durante los \u00faltimos diecis\u00e9is a\u00f1os en FMC Agricultural Solutions. En su cargo m\u00e1s reciente, dirigi\u00f3 el negocio de la empresa en Brasil, la actividad comercial m\u00e1s grande de FMC en todo el mundo. Tiene un MBA ejecutivo de Wharton Business School y una Maestr\u00eda en Ciencias Agr\u00edcolas de la Universidad de Sao Paulo.<\/p>","protected":false},"excerpt":{"rendered":"

Adama Agricultural Solutions Ltd. anunci\u00f3 que Walter Costa se ha unido al equipo de gesti\u00f3n de la empresa como vicepresidente de marketing y producto ...<\/p>","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[489],"tags":[208,554,145],"class_list":["post-57364","post","type-post","status-publish","format-standard","hentry","category-industry-news","tag-adama","tag-featured","tag-fmc"],"yoast_head":"\nAdama Appoints Head of Marketing and Product Strategy - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Adama Agricultural Solutions Ltd. announced that Walter Costa has joined the company's management team as Vice President, Marketing and Product Strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/es\/industry-news\/adama-appoints-head-of-marketing-and-product-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adama Appoints Head of Marketing and Product Strategy - 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