{"id":58236,"date":"2016-08-08T05:00:06","date_gmt":"2016-08-08T09:00:06","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=58236"},"modified":"2019-09-25T06:31:25","modified_gmt":"2019-09-25T10:31:25","slug":"micronutrients-become-mainstream","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/plant-health\/micronutrients-become-mainstream\/","title":{"rendered":"Los micronutrientes se vuelven comunes"},"content":{"rendered":"

No es f\u00e1cil superar d\u00e9cadas de tradici\u00f3n. Durante la \u00faltima d\u00e9cada, los fabricantes de micronutrientes han visto c\u00f3mo sus productos pasan de los m\u00e1rgenes de la agricultura a la corriente principal.<\/p>\n

\u201cLos agricultores est\u00e1n prestando m\u00e1s atenci\u00f3n a las deficiencias de micronutrientes\u201d, dice Charles Nelson, gerente de ventas de SE Atlantic para Agrium. \u201cLas nuevas variedades con mayor potencial de rendimiento requieren m\u00e1s nutrientes. Cada vez m\u00e1s productores utilizan muestras de tejido para mantener la cantidad adecuada de nutrientes en el cultivo. Lo que estamos viendo es que los productores est\u00e1n adquiriendo una mejor comprensi\u00f3n de la importancia de los micronutrientes para maximizar los rendimientos ".<\/p>\n

Agrium no es la \u00fanica empresa que disfruta de la popularidad de los micronutrientes.<\/p>\n

\"ustin

Justin Smith, vicepresidente ejecutivo de ventas de Huma Gro en Bio Huma Netics<\/p><\/div>\n

\u201cHemos visto un crecimiento constante en las ventas durante la \u00faltima d\u00e9cada\u201d, dice Justin Smith, vicepresidente ejecutivo de ventas de Huma Gro en Bio Huma Netics.
\nSeg\u00fan Smith, los micronutrientes m\u00e1s buscados son el boro, el hierro, el zinc y la s\u00edlice. Esos micronutrientes junto con otros tres y azufre (un macronutriente secundario) se ofrecen en la l\u00ednea de productos Max Pak de la compa\u00f1\u00eda.<\/p>\n

\u201cTenemos ventas activas en los Estados Unidos y Am\u00e9rica Latina, as\u00ed como en la Europa mediterr\u00e1nea, el Medio Oriente mediterr\u00e1neo y Asia oriental (China, Taiw\u00e1n, Corea y Vietnam), dice Smith. \u201cLas ventas de micronutrientes tienden a estar influenciadas por la sofisticaci\u00f3n agr\u00edcola de los productores en esos mercados. Para algunos productores, el concepto de micronutrientes a\u00fan es nuevo o est\u00e1 en desarrollo, y requieren educaci\u00f3n y capacitaci\u00f3n en la aplicaci\u00f3n de micronutrientes antes de ver el valor de incorporar la aplicaci\u00f3n de micronutrientes como una pr\u00e1ctica est\u00e1ndar ".<\/p>\n

Brandt vende sus productos (Brandt Smart System y Brand Manni-Plex) en m\u00e1s de 40 pa\u00edses.
\nLos pa\u00edses m\u00e1s receptivos a estos productos de nutrici\u00f3n vegetal son China, Australia, Sud\u00e1frica, Italia y Chile, dice Ramon Georgis, Director de Negocios Internacionales de Brandt.<\/p>\n

\u201cEstos pa\u00edses, hist\u00f3ricamente, est\u00e1n avanzados\u201d, dice Georgis. \u201cLos productores entienden que optimizar el rendimiento y la calidad es esencial para competir en el mercado internacional, ya sea de soja, algod\u00f3n o ma\u00edz. El nivel de educaci\u00f3n de los productores y del distribuidor o consultor es muy alto. Siempre asesoran al productor sobre tecnolog\u00edas que optimizar\u00e1n su rendimiento y calidad \u201d.<\/p>\n

Si bien el segmento de micronutrientes del mercado est\u00e1 creciendo r\u00e1pidamente, todav\u00eda existe un enorme potencial. Nelson ve una gran oportunidad para el Eastern Corn Belt.
\n\u201cEn el pasado, ese mercado tradicionalmente solo aplicaba NPK\u201d, dice. \u201cSi no est\u00e1 aplicando micronutrientes, la planta tiene que extraer los micronutrientes del suelo. Las pruebas de suelo est\u00e1n comenzando a mostrar que los niveles de micronutrientes disminuyen en estas regiones. Puede gastar todo el dinero que desee en nitr\u00f3geno, f\u00f3sforo y potasa, pero si tiene deficiencia de zinc, ese cultivo no puede maximizar su potencial de rendimiento. Eso es un verdadero desaf\u00edo cuando la mejor manera de sobrevivir a los bajos precios de las materias primas es maximizar los rendimientos ".<\/p>\n

La l\u00ednea de productos Rainbow Plant Food de Agrium ofrece \u201cun fertilizante homogeneizado completo que contiene NPK, azufre, magnesio, boro, manganeso, zinc y hierro. Estos productos permiten una distribuci\u00f3n uniforme de todos los nutrientes de las plantas \u201d, dice Nelson.<\/p>\n

La eficacia es clave<\/strong>
\nUna de las razones por las que los micronutrientes han crecido en los \u00faltimos a\u00f1os es porque los fabricantes han podido demostrar su val\u00eda.<\/p>\n

\u201cCuando los productores pueden ver los resultados r\u00e1pidamente, a veces en solo unos d\u00edas, es f\u00e1cil vender el producto\u201d, dice Smith. "Huma Gro y otras empresas que se dedican al negocio de los micronutrientes han estado realizando campa\u00f1as de educaci\u00f3n continua que ayudan a crear conciencia general sobre el valor de los micronutrientes para aumentar la calidad y el rendimiento de los cultivos".<\/p>\n

\"Ramon

Ramon Georgis, director de Negocios Internacionales de Brandt<\/p><\/div>\n

Georgis est\u00e1 de acuerdo: "Una vez que el productor ve que la relaci\u00f3n costo-beneficio est\u00e1 a su favor, no dudar\u00e1 en utilizar estos productos".<\/p>\n

La investigaci\u00f3n universitaria que verific\u00f3 su eficacia ha ayudado a los productores a aceptar productos con micronutrientes. La investigaci\u00f3n independiente es otra herramienta que ayuda a los fabricantes y distribuidores a vender a los productores el valor de los micronutrientes.<\/p>\n

\u201cNecesitamos respaldar eso con datos, para que puedan convencer completamente (a los productores) de que existe una tecnolog\u00eda que puede serles de ayuda. Esa es la raz\u00f3n por la que tenemos \u00e9xito en estos pa\u00edses \u201d.<\/p>\n

La importancia de la educaci\u00f3n<\/strong>
\nEl segmento moderno de micronutrientes existe desde hace d\u00e9cadas, pero eso no significa que los productores comprendan los beneficios.<\/p>\n

\u201cVemos que en \u00e1reas donde el suelo agr\u00edcola no ha sido bien cuidado, las deficiencias de micronutrientes son cada vez m\u00e1s evidentes y los productores est\u00e1n reconociendo la necesidad de reponer esos nutrientes en el suelo\u201d, dice Smith. \u201cLos productores descubren que continuar con las mismas pr\u00e1cticas que siempre han usado est\u00e1 dando como resultado una disminuci\u00f3n de los rendimientos, por lo que est\u00e1n buscando soluciones\u201d.<\/p>\n

Al principio, los productores de frutas y verduras adoptaron los micronutrientes, dice Georgis. Pero en a\u00f1os m\u00e1s recientes, y en algunas partes del mundo, los productores usan micronutrientes en algunos cultivos en hileras.<\/p>\n

"La mayor\u00eda de los usos se encuentran en verduras, frutas y bayas", dice Georgis. \u201cSin embargo, los usos m\u00e1s importantes en Brasil, Bolivia, Paraguay y Sud\u00e1frica son la soja y el ma\u00edz. En Centroam\u00e9rica, los mercados m\u00e1s grandes son el arroz, la pi\u00f1a, la ca\u00f1a de az\u00facar y el caf\u00e9 \u201d.
\nLa l\u00ednea de productos Brandt Smart de la compa\u00f1\u00eda fue dise\u00f1ada para soja, ma\u00edz y ca\u00f1a de az\u00facar, dice Georgis. \u201cLa adopci\u00f3n ha sido excelente en Brasil y Sud\u00e1frica. Tambi\u00e9n somos muy fuertes en Paraguay, Uruguay y Bolivia. Todos estos pa\u00edses utilizan (micronutrientes) en sus cultivos en hileras ".<\/p>\n

Es una tendencia que est\u00e1 creciendo.<\/p>\n

\u201cNo importa en qu\u00e9 parte del mundo se encuentre, un cultivo necesita un programa de nutrici\u00f3n equilibrado\u201d, dice Nelson. \u201cLas nuevas variedades de mayor rendimiento requieren m\u00e1s nutrientes. Vemos m\u00e1s opciones de micronutrientes que en el pasado. Los productores deben ser educados no solo sobre la necesidad de micronutrientes, sino que tambi\u00e9n deben comprender la mejor manera de aplicar esos micronutrientes a sus cultivos para obtener el m\u00e1ximo rendimiento de su inversi\u00f3n \u201d.<\/p>","protected":false},"excerpt":{"rendered":"

No es f\u00e1cil superar d\u00e9cadas de tradici\u00f3n. Durante la \u00faltima d\u00e9cada, los fabricantes de micronutrientes han visto c\u00f3mo sus productos se van ...<\/p>","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[932,926],"tags":[514,1494,553,554],"class_list":["post-58236","post","type-post","status-publish","format-standard","hentry","category-micronutrients","category-plant-health","tag-agrium","tag-bio-huma-netics","tag-brandt","tag-featured"],"yoast_head":"\nMicronutrients Become Mainstream - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"It\u2019s not easy to overcome decades of tradition. 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