{"id":58522,"date":"2016-09-07T12:33:18","date_gmt":"2016-09-07T16:33:18","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=58522"},"modified":"2019-09-25T06:31:27","modified_gmt":"2019-09-25T10:31:27","slug":"basf-sees-challenging-rest-of-2016-but-ag-market-remains-attractive","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/agrochemicals\/basf-sees-challenging-rest-of-2016-but-ag-market-remains-attractive\/","title":{"rendered":"BASF ve un resto de 2016 desafiante, pero el mercado agr\u00edcola sigue siendo atractivo"},"content":{"rendered":"
\"Markus

Markus Heldt, presidente de BASF Crop Protection<\/p><\/div>\n

Durante el resto de 2016, BASF espera que el mercado agr\u00edcola se mantenga vol\u00e1til y el entorno empresarial desafiante, revel\u00f3 la compa\u00f1\u00eda en una conferencia de prensa celebrada en su sede de Ludwigshafen, Alemania, el 6 de septiembre.<\/p>\n

Con base en los desarrollos actuales, el objetivo financiero para la divisi\u00f3n de Protecci\u00f3n de Cultivos en 2016 es luchar por el mismo nivel de rentabilidad que alcanz\u00f3 en 2015, dijo BASF.<\/p>\n

\u201cEstamos en una posici\u00f3n s\u00f3lida para ofrecer a nuestros clientes soluciones para satisfacer sus demandas espec\u00edficas\u201d, dijo Markus Heldt, presidente de la divisi\u00f3n de Protecci\u00f3n de Cultivos de BASF, en la conferencia de prensa. \u201cNuestro portafolio, nuestra cartera de proyectos, nuestra capacidad para movernos r\u00e1pidamente y comprender las necesidades de los agricultores nos brindan una s\u00f3lida posici\u00f3n competitiva. El mercado de agroqu\u00edmicos est\u00e1 evolucionando y buscamos activamente oportunidades que surgen de los esfuerzos continuos de fusi\u00f3n para aumentar nuestra presencia y oferta de valor \u201d, afirm\u00f3 Heldt. En el evento, la compa\u00f1\u00eda destac\u00f3 sus \u00faltimas innovaciones para los agricultores y su estrategia para el crecimiento futuro, al tiempo que discuti\u00f3 las transformaciones y desaf\u00edos actuales en la agricultura.<\/p>\n

A pesar de la volatilidad macroecon\u00f3mica actual, el mercado agr\u00edcola sigue siendo muy atractivo, dijo BASF. Las tendencias mundiales que requieren que la producci\u00f3n y la calidad de los alimentos aumenten se mantienen sin cambios. \u201cLa tarea de los agricultores de alimentar a una poblaci\u00f3n en crecimiento, m\u00e1s rica y m\u00e1s exigente no ser\u00e1 m\u00e1s f\u00e1cil: la necesidad de nuevas tecnolog\u00edas, como la nuestra, seguir\u00e1 siendo alta\u201d, afirm\u00f3 Heldt. Para servir mejor a los agricultores y crecer en este mercado, BASF continuar\u00e1 invirtiendo fuertemente en I + D, fortalecer\u00e1 su l\u00ednea de innovaciones y participar\u00e1 en asociaciones para acelerar el desarrollo de nuevas tecnolog\u00edas. \u201cAumentaremos nuestra presencia global al tiempo que aseguramos la rentabilidad de nuestro negocio y el \u00e9xito a largo plazo. Creemos que el enfoque y la agilidad en el cliente, no solo el tama\u00f1o, son factores clave para el crecimiento comercial futuro, ya que las demandas de los agricultores est\u00e1n cambiando r\u00e1pidamente \u201d, concluy\u00f3 Heldt.<\/p>\n

La actual l\u00ednea de innovaciones en protecci\u00f3n de cultivos de BASF tiene nuevos productos candidatos de todas las indicaciones en fases avanzadas. La compa\u00f1\u00eda estima que las ventas m\u00e1ximas de productos fitosanitarios lanzados entre 2015 y 2025 ascender\u00e1n a 3.000 millones de euros. Un ejemplo es el \u00faltimo fungicida de la compa\u00f1\u00eda, Revysol, una innovaci\u00f3n que se necesita con urgencia y que desempe\u00f1ar\u00e1 un papel vital en el manejo de enfermedades y resistencias a partir de la temporada 2018\/19. Actualmente registrado por las autoridades europeas, este compuesto ha mostrado un rendimiento biol\u00f3gico sobresaliente contra una variedad de pat\u00f3genos, as\u00ed como un perfil regulatorio favorable.<\/p>\n

\u201cNuestro negocio de protecci\u00f3n de cultivos ha tenido mucho \u00e9xito en los \u00faltimos a\u00f1os y ha contribuido en gran medida a las ganancias de BASF\u201d, dijo el Dr. Harald Schwager, miembro de la Junta de Directores Ejecutivos de BASF SE. \u201cDurante la \u00faltima d\u00e9cada, las ventas de la divisi\u00f3n crecieron de 3.300 millones de euros a 5.800 millones de euros, lo que representa un aumento de 75%. Este desempe\u00f1o sobresaliente demuestra que cumplimos nuestras promesas ". El aumento de las ventas se equilibr\u00f3 entre regiones geogr\u00e1ficas e indicaciones de productos. El margen EBITDA promedio de la divisi\u00f3n de 25% durante este mismo per\u00edodo ha sido un indicador de desempe\u00f1o l\u00edder en la industria agroqu\u00edmica. \u201cEsto confirma la importancia de la divisi\u00f3n de Protecci\u00f3n de Cultivos y sus contribuciones al Grupo BASF\u201d, agreg\u00f3 Schwager.<\/p>\n

La empresa se esfuerza continuamente por complementar sus ofertas tradicionales de protecci\u00f3n de cultivos para proporcionar a los agricultores nuevas tecnolog\u00edas. Maglis, por ejemplo, es el logro m\u00e1s significativo de BASF en el \u00e1rea de la agricultura digital. Lanzada a principios de 2016, las herramientas de esta plataforma digital brindan nuevos conocimientos fundamentales e informaci\u00f3n precisa para ayudar a los agricultores a administrar sus operaciones. Maglis ayuda a los agricultores a recopilar, interpretar y monitorear una variedad de datos relacionados con los cultivos que resultar\u00e1n en una mejor toma de decisiones sobre c\u00f3mo cultivar y comercializar cultivos.<\/p>\n

El desarrollo de soluciones derivadas de la combinaci\u00f3n de experiencia qu\u00edmica y biol\u00f3gica es otro enfoque importante de la estrategia de crecimiento de BASF. La empresa es una de las pocas que puede proporcionar, por ejemplo, un producto de tratamiento de semillas con una mezcla de compuestos biol\u00f3gicos y qu\u00edmicos. La inversi\u00f3n en soluciones biol\u00f3gicas, que consisten en organismos naturales o extractos de plantas, producir\u00e1 una serie de beneficios para los agricultores, incluida la disponibilidad de otros modos de acci\u00f3n que pueden conducir a una mejor gesti\u00f3n de la resistencia. La reciente apertura de un nuevo centro de I + D para soluciones biol\u00f3gicas y de semillas en la sede de la divisi\u00f3n en Limburgerhof acelerar\u00e1 a\u00fan m\u00e1s el desarrollo de nuevos productos en estas \u00e1reas.<\/p>\n

\u201cNuestra fuerza de ventas estar\u00e1 cerca de nuestros clientes. Intensificaremos nuestros esfuerzos de ventas, apoyados por el lanzamiento de nuevos productos y formulaciones \u201d, dijo Schwager. \u201cLos cambios generan nuevas oportunidades de crecimiento y diferenciaci\u00f3n empresarial. Podemos mirar hacia atr\u00e1s con orgullo al legado de 100 a\u00f1os de logros de BASF al traer soluciones innovadoras para los agricultores al mercado. A\u00fan m\u00e1s importante es mirar hacia adelante y ser parte de un equipo l\u00edder en la industria que ayuda a dar forma y mejorar el futuro de la agricultura moderna \u201d, concluy\u00f3 Schwager.<\/p>","protected":false},"excerpt":{"rendered":"

Durante el resto de 2016, BASF espera que el mercado agr\u00edcola se mantenga vol\u00e1til y el entorno empresarial desafiante, ...<\/p>","protected":false},"author":72,"featured_media":58523,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,29],"tags":[114,554],"class_list":["post-58522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-europe","tag-basf","tag-featured"],"yoast_head":"\nBASF Sees Challenging Rest of 2016, But Ag Market Remains Attractive - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"For the remainder of 2016, BASF expects the agricultural market to remain volatile and the business environment to be challenging, the company revealed at\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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