{"id":58557,"date":"2016-09-14T15:34:20","date_gmt":"2016-09-14T19:34:20","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=58557"},"modified":"2016-09-14T15:38:29","modified_gmt":"2016-09-14T19:38:29","slug":"bayer-monsanto-what-it-means-so-far","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/agrochemicals\/bayer-monsanto-what-it-means-so-far\/","title":{"rendered":"Bayer-Monsanto: lo que significa hasta ahora"},"content":{"rendered":"<p>Con m\u00e1s de cinco meses de preparaci\u00f3n, la junta directiva de Monsanto acept\u00f3 la oferta de $66 mil millones de Bayer para comprar la compa\u00f1\u00eda. Los detalles seguir\u00e1n surgiendo a medida que la compa\u00f1\u00eda combinada busque la aprobaci\u00f3n regulatoria, un proceso que se espera que finalice a fines de 2017.<\/p>\n<p><strong>Esto es lo que sabemos:<\/strong><br \/>\n1) El negocio de biotecnolog\u00eda global de la compa\u00f1\u00eda combinada, incluidas las actividades comerciales y de I + D, se ubicar\u00e1 en St. Louis, Missouri, la sede actual de Monsanto, que tambi\u00e9n se convertir\u00e1 en el centro comercial de Am\u00e9rica del Norte. La sede de la protecci\u00f3n qu\u00edmica de cultivos estar\u00e1 en Monheim, Alemania, el sitio de la sede de Bayer, con una &quot;presencia importante&quot; en Durham, Carolina del Norte, el actual centro comercial de Bayer en Am\u00e9rica del Norte. El negocio de agricultura digital de la compa\u00f1\u00eda, basado en Climate Corporation, permanecer\u00e1 en San Francisco.<\/p>\n<p>2) Bayer ser\u00e1 la empresa agr\u00edcola m\u00e1s grande del mundo. La compa\u00f1\u00eda combinada tuvo $23 mil millones en ventas agr\u00edcolas en 2015. En comparaci\u00f3n, el Dow-DuPont combinado registr\u00f3 $16 mil millones en ventas en 2015; ChemChina, que incluye a Syngenta y Adama, tuvo ingresos de aproximadamente $17.5 mil millones en 2015. Las ventas combinadas de los tres conglomerados, que incluyen las ventas de semillas, constituyen una participaci\u00f3n asombrosa del mercado global. Las ventas de BASF en 2015 fueron de 5.800 millones de euros ($6.500 millones).<\/p>\n<p>3) La I + D, la innovaci\u00f3n y la agricultura de precisi\u00f3n impulsaron esta adquisici\u00f3n. \u201cA mediano y largo plazo, la compa\u00f1\u00eda combinada planea brindar a los productores soluciones integradas basadas en la combinaci\u00f3n inteligente y el uso optimizado de productos, asesoramiento agron\u00f3mico a trav\u00e9s de soluciones de agricultura digital\u201d, dijo Liam Condon en una conferencia telef\u00f3nica despu\u00e9s del anuncio. Es miembro del Consejo de Administraci\u00f3n de Bayer AG y jefe de la Divisi\u00f3n de Ciencias de los Cultivos. M\u00e1s tarde dijo que la compa\u00f1\u00eda combinada es capaz de brindar asesoramiento agron\u00f3mico personalizado y recomendaciones de productos para cultivos espec\u00edficos en climas espec\u00edficos a lo largo del ciclo de vida de una planta.<\/p>\n<p>4) El acuerdo ofrece a los agricultores semillas, protecci\u00f3n de cultivos, bioestimulantes, datos y consultor\u00eda agron\u00f3mica en una sola plataforma, la codiciada ventanilla \u00fanica para los agronegocios. La compa\u00f1\u00eda combinada est\u00e1 programada para reinvertir $2.5 mil millones anualmente en I + D, que se utilizar\u00e1 para nuevos descubrimientos, as\u00ed como para integrar sus ofertas actuales en una plataforma accesible para los usuarios finales.<\/p>\n<p><strong>Esto es lo que no sabemos:<br \/>\n<\/strong>1) \u00bfLe dar\u00e1n luz verde los reguladores? Los reguladores antimonopolio de los principales mercados analizar\u00e1n este acuerdo junto con los dem\u00e1s que esperan aprobaci\u00f3n. Cuando se le pregunt\u00f3 si Bayer hab\u00eda identificado desinversiones que podr\u00edan hacer que el acuerdo fuera m\u00e1s aceptable para el antimonopolio, el ejecutivo se neg\u00f3 a adelantarse a los reguladores, diciendo que era responsabilidad de las autoridades reguladoras decirle a Bayer qu\u00e9 hacer, y no de ellos adivinar. Esto parece poco probable, y es probable que las negociaciones de desinversi\u00f3n se realicen antes de la supervisi\u00f3n regulatoria.<\/p>\n<p>2) \u00bfQu\u00e9 pasar\u00e1 con el nombre de Monsanto? Oficialmente, no se han tomado decisiones y la organizaci\u00f3n dice que evaluar\u00e1 el valor de la marca en cada mercado donde opera. Pero si lee entre l\u00edneas, puede comenzar a despedirse de una de las marcas corporativas m\u00e1s vilipendiadas de la historia de la humanidad. Es probable que Bayer lo elimine gradualmente o lo asocie solo con marcas de semillas espec\u00edficas con las que Monsanto ya es sin\u00f3nimo, como su l\u00ednea RoundUp Ready. De lo contrario, corre el riesgo de simplemente transferir las actitudes del p\u00fablico sobre los OMG a la nueva empresa.<\/p>","protected":false},"excerpt":{"rendered":"<p>Con m\u00e1s de cinco meses de preparaci\u00f3n, la junta directiva de Monsanto acept\u00f3 la oferta de $66 mil millones de Bayer para comprar la compa\u00f1\u00eda\u2026.<\/p>","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,4,26,28,29,18,19,20,5,21],"tags":[115,554,135],"class_list":["post-58557","post","type-post","status-publish","format-standard","hentry","category-africa-middle-east","category-agrochemicals","category-americas","category-asia","category-europe","category-fungicides","category-herbicides","category-insecticides","category-markets","category-seeds-traits","tag-bayer","tag-featured","tag-monsanto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bayer-Monsanto: What it Means So Far - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"More than five months in the making, the Monsanto board of directors accepted Bayer\u2019s $66-billion bid to buy the company. 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