{"id":60179,"date":"2017-09-11T10:31:20","date_gmt":"2017-09-11T14:31:20","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=60179"},"modified":"2019-10-01T09:56:27","modified_gmt":"2019-10-01T13:56:27","slug":"italpollina-creates-new-brand-identity","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/plant-health\/biostimulants\/italpollina-creates-new-brand-identity\/","title":{"rendered":"Italpollina crea una nueva identidad de marca"},"content":{"rendered":"

Los proyectos de renovaci\u00f3n y desarrollo de Italpollina, empresa italiana l\u00edder mundial en la producci\u00f3n de fertilizantes y bioestimulantes, contin\u00faan avanzando con \u00e9xito.<\/p>\n

2017 es un a\u00f1o muy importante para la empresa, que se prepara para la inauguraci\u00f3n de la planta fabril de Estados Unidos; una planta que consolidar\u00e1 el posicionamiento de Italpollina en el sector a nivel mundial.<\/p>\n

Italpollina, siguiendo su evoluci\u00f3n y considerando tambi\u00e9n el mercado cambiante en el que opera, decidi\u00f3 afirmar su crecimiento tambi\u00e9n a trav\u00e9s de la definici\u00f3n de una nueva identidad de marca. Una imagen moderna y actual, que expresa con fuerza los valores de pasi\u00f3n, innovaci\u00f3n y sostenibilidad que hoy son la base de la filosof\u00eda de la empresa.<\/p>\n

Una imagen simplista pero global, reconocible de la misma forma en todos los pa\u00edses de actividad.<\/p>\n

\"Italpollina<\/a>El nuevo look de Italpollina se sintetiza en el logo, donde el s\u00edmbolo principal de referencia (un gallo) no cambia, sino que se renueva. El gallo es un elemento fuerte, que se ha vinculado desde la creaci\u00f3n de la empresa. Tambi\u00e9n representa el posicionamiento que Italpollina tiene en el mercado y confirma el deseo de continuar en este camino como l\u00edder del mercado.<\/p>\n

Es un gallo muy diferente al pasado: es m\u00e1s orgulloso, mira hacia adelante, hacia el futuro, y se representa cantando, recordando el despertar y el renacimiento, con una cola ancha y din\u00e1mica, parecida a colinas y campos arados.<\/p>\n

El \u00e9nfasis de la letra O dentro del nombre de Italpollina tiene un significado muy preciso: te hace pensar en un sol naciente, con su color amarillo y el eslogan a juego "\u00a1Hola naturaleza!" simbolizando el despertar del nuevo d\u00eda, un d\u00eda m\u00e1s cercano a la Naturaleza.<\/p>\n

\u201cEn su conjunto, el logo tiene que contar nuestra historia - afirma Luca Bonini, CEO de Italpollina - La historia de una empresa que desde hace cincuenta a\u00f1os est\u00e1 al lado del agricultor, para apoyarle cuidando sus cultivos de forma natural e innovadora , como lo dice claramente nuestra declaraci\u00f3n de misi\u00f3n ".<\/p>\n

La renovaci\u00f3n de la imagen de Italpollina no se detiene con el restyling del logo, sino que se extiende en todos los elementos de la identidad de la marca: desde el sitio web, pasando por el merchandising de nuestros productos, hasta el nuevo anuncio y campa\u00f1a de prensa.<\/p>\n

\u201cEl objetivo de esta nueva campa\u00f1a de prensa en cuanto al nuevo video corporativo no es promocionar nuestros productos, bien representados y explicados en la nueva web. Queremos que las im\u00e1genes encarnen nuestros valores principales: la sombra del gallo que se extiende sobre diferentes cultivos representa nuestra determinaci\u00f3n de estar al lado de los agricultores en todos los rincones del mundo desde las primeras luces del amanecer y la investigaci\u00f3n que nos ha permitido brindar innovaciones y soluciones de vanguardia y, al mismo tiempo, m\u00e1s sostenibles, respetando plenamente la naturaleza y la salud humana \u201d, concluye Bonini.<\/p>","protected":false},"excerpt":{"rendered":"

Los proyectos de renovaci\u00f3n y desarrollo de Italpollina, una empresa italiana l\u00edder mundial en la producci\u00f3n de fertilizantes y\u2026<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[929],"tags":[],"class_list":["post-60179","post","type-post","status-publish","format-standard","hentry","category-biostimulants"],"yoast_head":"\nItalpollina Creates New Brand Identity - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The renovation and development projects of Italpollina, an italian company and a wordwide leader in the production of fertilizers and biostimulants,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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