{"id":60290,"date":"2017-10-10T10:05:42","date_gmt":"2017-10-10T14:05:42","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=60290"},"modified":"2019-10-01T09:56:28","modified_gmt":"2019-10-01T13:56:28","slug":"ag-disruptor-to-watch-crop-enhancement-has-unique-approach","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/agrochemicals\/ag-disruptor-to-watch-crop-enhancement-has-unique-approach\/","title":{"rendered":"Ag Disruptor to Watch: La mejora de cultivos tiene un enfoque \u00fanico"},"content":{"rendered":"
\"Ag<\/a>

CEO Kevin Chen<\/p><\/div>\n

Nota del editor: este art\u00edculo es parte de nuestra historia de portada, "The Disruptors", que aparece en la edici\u00f3n de noviembre \/ diciembre de AgriBusiness Global.<\/em><\/p>\n

CropCoat, el producto estrella de la puesta en marcha de San Jos\u00e9, California Mejora de cultivos<\/a>, no encaja en ninguna de las categor\u00edas t\u00edpicas de protecci\u00f3n de cultivos.<\/p>\n

De hecho, funciona como ning\u00fan otro que el mercado agr\u00edcola haya visto antes, seg\u00fan el CEO Kevin Chen.<\/p>\n

Si bien se roc\u00eda como un qu\u00edmico t\u00edpico, no se parece a ning\u00fan pesticida. En cambio, CropCoat act\u00faa como un escudo, formando una pel\u00edcula microsc\u00f3pica no t\u00f3xica que modifica las superficies de las plantas, incluidas las hojas, los tallos, los frutos y las semillas para mejorar su resistencia a las plagas y enfermedades y disminuir la necesidad de pesticidas.<\/p>\n

El desarrollo de resistencia a insectos y pat\u00f3genos no es un problema (no, en realidad). Tambi\u00e9n es totalmente compatible con productos convencionales y biol\u00f3gicos y puede adaptarse a cualquier r\u00e9gimen de MIP.<\/p>\n

Fundado en 2011 por el renombrado emprendedor en serie y cient\u00edfico de la superficie Dr. David Soane, entreg\u00f3 las riendas a Chen, un doctor en ciencia de los materiales, en 2015. Crop Enhancement pas\u00f3 por varios arranques y luego lleg\u00f3 a un punto cr\u00edtico, como cualquier bien puesta en marcha.<\/p>\n

"Nos presentaron a una importante empresa de alimentos multinacional que nos dijo que ten\u00edan un problema en particular", dice, uno que ha perseguido a toda la industria del chocolate durante los \u00faltimos 10 a\u00f1os: enormes p\u00e9rdidas de rendimiento de cacao en Indonesia debido a la mazorca de cacao. taladrador.<\/p>\n

\"Ag<\/a>"David pens\u00f3 que si pod\u00edamos encontrar una manera de evitar que esta plaga perforara las mazorcas de cacao, podr\u00edamos ofrecer una soluci\u00f3n", explica Chen. Los insecticidas que se utilizan actualmente no son muy eficaces debido a la resistencia. \u201cSi pudi\u00e9ramos crear otra capa de 'piel' y proteger la vaina del insecto que perfora el centro de la vaina, ser\u00eda una forma de disuadir esa acci\u00f3n y preservar la vaina. Esa es la g\u00e9nesis del concepto CropCoat \u201d.<\/p>\n

Otro beneficio que hace que el producto sea atractivo para los tr\u00f3picos es su persistencia. La lluvia elimina los productos qu\u00edmicos, lo que obliga al cultivador a volver a aplicar, un problema que CropCoat no enfrenta. En Indonesia, un productor puede rociar cacao hasta 20 veces al a\u00f1o con pesticidas tradicionales, esencialmente saliendo a rociar cada dos semanas. "Podemos reducir eso dr\u00e1sticamente: un productor puede fumigar s\u00f3lo cuatro veces al a\u00f1o en lugar de 20", dice Chen.<\/p>\n

Un factor clave que no debe subestimarse y que impulsa la necesidad de innovaci\u00f3n son los consumidores finales, que exigen cada vez m\u00e1s niveles m\u00e1s altos de responsabilidad social y ambiental en toda la cadena de suministro. Las empresas de alimentos est\u00e1n respondiendo y, a su vez, pueden vender el producto al consumidor a un precio m\u00e1s alto, mejorando as\u00ed su marca. El cacao lo cultivan con frecuencia peque\u00f1os agricultores que cultivan menos de dos hect\u00e1reas. \u201cLos ingresos agr\u00edcolas son muy bajos, por lo que encontrar formas de mejorarlos ahorr\u00e1ndoles tiempo y aumentando el precio al que pueden vender su cosecha es todo lo que la industria quiere hacer para respaldar la cadena de suministro\u201d, dice.<\/p>\n

EE.UU., China Siguiente<\/strong><\/p>\n

CropCoat ha expandido sus aplicaciones en los \u00faltimos a\u00f1os m\u00e1s all\u00e1 del sudeste asi\u00e1tico a cultivos como caf\u00e9, c\u00edtricos y ar\u00e1ndanos. Chen dice que la atenci\u00f3n se mantendr\u00e1 en cultivos especiales de alto valor.<\/p>\n

\u00bfSiguiente? China, donde los consumidores desconf\u00edan notoriamente de las compa\u00f1\u00edas de alimentos y las agencias reguladoras gubernamentales, tenga en cuenta el esc\u00e1ndalo de la leche contaminada de 2008 y el susto de los bocadillos pl\u00e1sticos de algas marinas de este a\u00f1o que hicieron que la industria de las algas perdiera millones (sin importar que se haya demostrado que estas \u00faltimas son noticias falsas) - y eso no dejar\u00e1 la conciencia p\u00fablica en el corto plazo. Un producto como CropCoat puede, por ejemplo, brindar a los productores de c\u00edtricos chinos una soluci\u00f3n que les permita mitigar el uso de pesticidas para apaciguar a los consumidores, as\u00ed como cumplir con el plan de uso de pesticidas de \u201ccrecimiento cero\u201d del Ministerio de Agricultura para 2020.<\/p>\n

Estos son grandes objetivos, pero Crop Enhancement cuenta con el respaldo financiero para llevarlos a cabo. Cuenta con las principales firmas de capital de riesgo agr\u00edcola detr\u00e1s, incluidas Spruce Capital y 1955 Capital, cuyos socios tienen una amplia experiencia y amplias conexiones en Asia. \u201cCrop Enhancement es un gran ejemplo de una empresa que puede abordar dos desaf\u00edos clave en el mundo en desarrollo: aumentar la producci\u00f3n de alimentos y fomentar el desarrollo de pr\u00e1cticas agr\u00edcolas sostenibles\u201d, dice Andrew Chung, fundador y socio gerente de 1955 Capital. "Estamos ansiosos por ayudar a presentar las tecnolog\u00edas de Crop Enhancement a socios clave en la Gran China".<\/p>\n

"Somos muy afortunados de tener una junta activa y de apoyo que quiere que esto tenga \u00e9xito", dice Chen, quien ha incorporado a lista repleta de talento<\/a>. El propio Chen aporta 15 a\u00f1os de experiencia en empresas de tecnolog\u00eda centrada en materiales que abarcan energ\u00eda renovable, dispositivos semiconductores y redes de telecomunicaciones, incluido su per\u00edodo m\u00e1s reciente como director de marketing y director general de Applied Materials.<\/p>\n

\u201cCuando hablamos con socios potenciales, a menudo nos dicen: 'No hemos visto algo como esto, as\u00ed que intent\u00e9moslo'. Por un lado, es genial que tengamos mucho inter\u00e9s, pero por otro lado sabemos que tenemos mucho que demostrar \u201d, dice Chen. No es sorprendente para un disruptor.<\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

CropCoat, el producto estrella de la puesta en marcha de Crop Enhancement de San Jos\u00e9, California, no encaja en ninguna de las categor\u00edas t\u00edpicas de protecci\u00f3n de cultivos.<\/p>","protected":false},"author":72,"featured_media":60291,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,26,28,20],"tags":[1058,54,1503],"class_list":["post-60290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-americas","category-asia","category-insecticides","tag-china","tag-featured-home","tag-indonesia"],"yoast_head":"\nAg Disruptor to Watch: Crop Enhancement Has Unique Approach - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"CropCoat, the signature product of San Jose, California start-up Crop Enhancement, doesn\u2019t quite fit into any of the typical crop protection categories.\" 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