{"id":60498,"date":"2018-01-29T16:14:34","date_gmt":"2018-01-29T21:14:34","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=60498"},"modified":"2018-02-01T14:45:57","modified_gmt":"2018-02-01T19:45:57","slug":"embracing-the-disruptive-forces-changing-the-crop-protection-industry","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/markets\/embracing-the-disruptive-forces-changing-the-crop-protection-industry\/","title":{"rendered":"Adopci\u00f3n de las fuerzas disruptivas que est\u00e1n cambiando la industria de protecci\u00f3n de cultivos"},"content":{"rendered":"<p>Las herramientas de protecci\u00f3n de cultivos contin\u00faan evolucionando. Los investigadores se basan en los descubrimientos del pasado desarrollando nuevas formulaciones y descubriendo nuevos ingredientes activos para ofrecer soluciones m\u00e1s seguras y eficaces.<\/p>\n<p>El negocio tambi\u00e9n ha cambiado de otras formas. Hemos visto la aparici\u00f3n de rasgos de semillas, controles biol\u00f3gicos, Manejo Integrado de Plagas, cultivos gen\u00e9ticamente modificados, entre otros. Aquellos que no adoptan los cambios a menudo se quedan atr\u00e1s con menos opciones para vender sus productos.<\/p>\n<p>El cambio a menudo es gradual y se adopta lentamente, lo que hace que los cambios sean m\u00e1s f\u00e1ciles de absorber. Rara vez aparecen los cambiadores de juego al por mayor.<\/p>\n<p>Parece que ha llegado ese momento.<\/p>\n<p>Una nueva cosecha de advenedizos ha evolucionado para asumir el status quo. Estos &quot;disruptores&quot;, como los llamamos, han desarrollado nuevos enfoques que desaf\u00edan los modelos est\u00e1ndar.<\/p>\n<p>Nuestro art\u00edculo de portada destaca cuatro empresas que desaf\u00edan los modelos comerciales tradicionales.<\/p>\n<p>Primero es <a href=\"https:\/\/www.agribusinessglobal.com\/es\/agrichemicals\/how-agrostar-is-leading-the-way-to-simplify-indias-distribution\/\">AgroStar<\/a>, la empresa india que lleva tecnolog\u00eda directamente a los agricultores que utilizan sus tel\u00e9fonos inteligentes para realizar pedidos de productos. No crea que esto es una moda pasajera. La compa\u00f1\u00eda ha recaudado $10 millones en una segunda ronda de financiamiento a principios de este a\u00f1o.<\/p>\n<p>En los Estados Unidos, muchos est\u00e1n familiarizados con FBN (Farmers Business Network), que se lanz\u00f3 en 2014. La llamada \u201cAmazon\u00eda de la agricultura\u201d se ha comercializado con \u00e9xito entre los productores, para consternaci\u00f3n de muchos en la industria.<\/p>\n<p>No toda la innovaci\u00f3n se presenta en forma de interrupci\u00f3n de la cadena de suministro.<\/p>\n<p><a href=\"https:\/\/www.agribusinessglobal.com\/es\/agrichemicals\/ag-disruptor-to-watch-crop-enhancement-has-unique-approach\/\">CropCoat<\/a> ofrece un enfoque \u00fanico para la protecci\u00f3n de cultivos, un producto que cuando se roc\u00eda sobre hojas, tallos, frutos y semillas de las plantas, forma una pel\u00edcula que act\u00faa como un escudo para ayudar a la planta a resistir plagas y enfermedades.<\/p>\n<p>Adem\u00e1s de AgroStar, India tiene un segundo disruptor, Gold Farm, que ha sido apodado &quot;Uber para equipos agr\u00edcolas&quot;. El modelo permite a los peque\u00f1os propietarios compartir equipos costosos que de otro modo no podr\u00edan pagar.<\/p>\n<p>Ser innovador no garantiza el \u00e9xito. La inercia es una fuerza poderosa que limita cu\u00e1n ampliamente, o incluso si, se adopta una soluci\u00f3n. El hecho de que su producto genere valor no significa que pueda capturar participaci\u00f3n de mercado. El camino hacia el \u00e9xito est\u00e1 pavimentado con ideas brillantes que fracasaron por diversas razones. Pero los primeros rendimientos de estos disruptores son bastante positivos.<\/p>\n<p>Mantenerse al d\u00eda con las \u00faltimas innovaciones no es f\u00e1cil. A menudo es dif\u00edcil saber si un nuevo producto o servicio navegar\u00e1 y cu\u00e1les se hundir\u00e1n. E incluso cuando aparece un producto exitoso, seguramente ser\u00e1 reemplazado por algo m\u00e1s elegante. Aquellos de nosotros de cierta edad recordamos cuando el reproductor de m\u00fasica de Sony, el Walkman, estaba de moda. Luego vino el iPod de Apple, un est\u00e9reo port\u00e1til en los bolsillos de todos. Desde entonces, el tel\u00e9fono inteligente lo ha reemplazado. \u00bfQue sigue? Ya sea que se trate de productos electr\u00f3nicos o de protecci\u00f3n de cultivos, es dif\u00edcil saber cu\u00e1l ser\u00e1 el pr\u00f3ximo disruptor.<\/p>\n<p>Esa es una de las razones para unirse a nosotros en los eventos que organizamos en todo el mundo. All\u00ed puede reunirse con los propios innovadores y hacerles preguntas directamente. Tambi\u00e9n es un lugar para conocer a los compradores y vendedores con los que hace negocios.<\/p>\n<p><a href=\"http:\/\/www.tradesummit.com\/\" target=\"_blank\" rel=\"noopener\">Conozca nuestro evento m\u00e1s reciente, Trade Summit Southeast Asia<\/a>, que tuvo lugar del 5 al 6 de diciembre en Yakarta, Indonesia.<\/p>\n<p>Conozca a las empresas y proveedores de servicios que trabajan para innovar la industria, obtenga una actualizaci\u00f3n sobre la actividad de fusiones y adquisiciones y aprenda c\u00f3mo los cambios en las regulaciones ambientales y la armonizaci\u00f3n podr\u00edan afectar la oferta y la demanda en todo el mundo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Las herramientas de protecci\u00f3n de cultivos contin\u00faan evolucionando. Los investigadores se basan en los descubrimientos del pasado desarrollando nuevas formulaciones y ...<\/p>","protected":false},"author":110,"featured_media":60499,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,5],"tags":[1642,554],"class_list":["post-60498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-markets","tag-agrostar","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Embracing the Disruptive Forces Changing the Crop Protection Industry - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The tools of crop protection continue to evolve. Researchers build on the discoveries of the past developing new formulations and discovering new active\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/es\/markets\/embracing-the-disruptive-forces-changing-the-crop-protection-industry\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embracing the Disruptive Forces Changing the Crop Protection Industry - AgriBusiness Global\" \/>\n<meta property=\"og:description\" content=\"The tools of crop protection continue to evolve. Researchers build on the discoveries of the past developing new formulations and discovering new active\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agribusinessglobal.com\/es\/markets\/embracing-the-disruptive-forces-changing-the-crop-protection-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"AgriBusiness Global\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-29T21:14:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-01T19:45:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2017\/11\/AgroStar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"326\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Hopkins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2017\/11\/AgroStar.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Hopkins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/embracing-the-disruptive-forces-changing-the-crop-protection-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/embracing-the-disruptive-forces-changing-the-crop-protection-industry\\\/\"},\"author\":{\"name\":\"Matt Hopkins\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#\\\/schema\\\/person\\\/4d0c8184f818e1c1add90c6287c9988e\"},\"headline\":\"Embracing the Disruptive Forces Changing the Crop Protection Industry\",\"datePublished\":\"2018-01-29T21:14:34+00:00\",\"dateModified\":\"2018-02-01T19:45:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/embracing-the-disruptive-forces-changing-the-crop-protection-industry\\\/\"},\"wordCount\":578,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/embracing-the-disruptive-forces-changing-the-crop-protection-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d6kq167ddwbdq.cloudfront.net\\\/farmchemint\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/AgroStar.jpg\",\"keywords\":[\"AgroStar\",\"featured\"],\"articleSection\":[\"Asia\",\"Markets\"],\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/embracing-the-disruptive-forces-changing-the-crop-protection-industry\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/embracing-the-disruptive-forces-changing-the-crop-protection-industry\\\/\",\"url\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/embracing-the-disruptive-forces-changing-the-crop-protection-industry\\\/\",\"name\":\"Embracing the Disruptive Forces Changing the Crop Protection Industry - AgriBusiness Global\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/embracing-the-disruptive-forces-changing-the-crop-protection-industry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/embracing-the-disruptive-forces-changing-the-crop-protection-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d6kq167ddwbdq.cloudfront.net\\\/farmchemint\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/AgroStar.jpg\",\"datePublished\":\"2018-01-29T21:14:34+00:00\",\"dateModified\":\"2018-02-01T19:45:57+00:00\",\"description\":\"The tools of crop protection continue to evolve. 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