{"id":61272,"date":"2018-05-10T15:51:52","date_gmt":"2018-05-10T19:51:52","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=61272"},"modified":"2018-05-10T15:51:52","modified_gmt":"2018-05-10T19:51:52","slug":"certis-europe-looking-to-the-future","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/industry-news\/certis-europe-looking-to-the-future\/","title":{"rendered":"Certis Europe mirando hacia el futuro"},"content":{"rendered":"<p>El desarrollo de cualquier estrategia comercial a largo plazo es todo un desaf\u00edo sabiendo que en un mundo en r\u00e1pido movimiento, es probable que el contexto futuro sea muy diferente de la situaci\u00f3n actual. La agricultura no es una excepci\u00f3n a esa tendencia y Certis Europe, consciente de la importancia de considerar y priorizar opciones a m\u00e1s largo plazo, ha dado un paso importante hacia la realizaci\u00f3n de sus objetivos estrat\u00e9gicos con un horizonte de 15 a\u00f1os.<\/p>\n<p>La compa\u00f1\u00eda est\u00e1 trabajando con Forum for the Future para revisar los objetivos estrat\u00e9gicos del negocio frente a diferentes escenarios del futuro. El objetivo es ser m\u00e1s estrat\u00e9gico y menos reactivo ante los desarrollos futuros y la inversi\u00f3n en nuevas oportunidades. Esto ha involucrado a los equipos estrat\u00e9gicos de cada una de las carteras de productos de Certis en pensar en el futuro. Cada equipo se ha centrado en su sector individual: Arable, Patatas, Tratamiento de semillas, Bioracionales y horticultura, \u00c1rboles y vides, y CleanStart.<\/p>\n<p>Forum for the Future desarroll\u00f3 una serie de propuestas sobre el futuro con un conjunto de tendencias. A la luz de estos, los equipos consideraron cu\u00e1l es la demanda probable; la influencia que puede tener la agricultura digital; c\u00f3mo pueden cambiar los cultivos; a qu\u00e9 presiones estar\u00e1 sujeta la producci\u00f3n, etc. Los resultados de las sesiones del taller, teniendo en cuenta los diversos escenarios desarrollados, se utilizar\u00e1n para orientar el pensamiento dentro de los equipos, para desarrollar la estrategia a largo plazo de Certis y para preparar el negocio para el medio ambiente en el que podr\u00eda estar operando en 2030.<\/p>\n<p>Steve Kirby, Director de Marketing Estrat\u00e9gico de Certis Europa, considera fundamental someter a los equipos de direcci\u00f3n estrat\u00e9gica a este tipo de retos, mirando y pensando en un horizonte estrat\u00e9gico ampliado:<\/p>\n<p>\u201cEste proyecto con Forum for the Future es una gran iniciativa. Es todo un desaf\u00edo para nosotros, pero creo que todos los que han formado parte de \u00e9l hasta ahora se han beneficiado al ver lo importante que es considerar cu\u00e1les son las tendencias y c\u00f3mo pueden cambiar las necesidades de los clientes y el entorno en el que trabajaremos para proteger. nuestro futuro y estar preparados para lo que el mercado necesita en 2030 &quot;.<\/p>","protected":false},"excerpt":{"rendered":"<p>El desarrollo de cualquier estrategia comercial a largo plazo es todo un desaf\u00edo sabiendo que en un mundo que cambia r\u00e1pidamente, el futuro...<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[489],"tags":[],"class_list":["post-61272","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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