{"id":62155,"date":"2018-11-28T09:22:36","date_gmt":"2018-11-28T14:22:36","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=62155"},"modified":"2019-10-01T09:56:40","modified_gmt":"2019-10-01T13:56:40","slug":"sapec-agro-repositions-brand-aims-to-focus-on-rd","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/industry-news\/sapec-agro-repositions-brand-aims-to-focus-on-rd\/","title":{"rendered":"SAPEC AGRO reposiciona la marca, apunta a enfocarse en I + D"},"content":{"rendered":"

SAPEC AGRO ha adoptado oficialmente la marca ASCENZA, reforzando su presencia en el mercado con un nuevo posicionamiento e imagen.<\/p>\n

Eric van Innis, consejero delegado de SAPEC AGRO, afirma: \u201cQueremos convertirnos en una empresa l\u00edder en el sector de la protecci\u00f3n de cultivos. Para lograr este objetivo, estamos consolidando nuestra presencia internacional, invirtiendo en recursos humanos multidisciplinarios y enfoc\u00e1ndonos en la investigaci\u00f3n y el desarrollo para ofrecer soluciones agr\u00edcolas de alta calidad fuera de patentes \u201d.<\/p>\n

El nombre ASCENZA refleja este nuevo posicionamiento, dice van Innis. \u201cASCENZA deriva de la palabra latina ascender<\/em>, que significa ascender, crecer, ascender \u201d, dice. \u201cCreemos que esta es la nueva premisa: ASCENZA refleja desarrollo, madurez empresarial y un proyecto de expansi\u00f3n\u201d.<\/p>\n

\"SAPECBajo este nuevo posicionamiento, los valores en los que siempre se han basado nuestras actividades permanecen intactos: proximidad, compromiso, empat\u00eda y agilidad. \u201cEste cambio de paradigma representa un crecimiento que solo ha sido posible gracias a todos los esfuerzos realizados durante m\u00e1s de 50 a\u00f1os\u201d, dice van Innis.<\/p>\n

El nuevo logo se inspir\u00f3 en el bosque mediterr\u00e1neo, conocido por su estabilidad y capacidad de renovaci\u00f3n. ASCENZA pretende ser reconocida de manera similar: como s\u00edmbolo de estabilidad y renovaci\u00f3n constante en el servicio al cliente y la agricultura.<\/p>\n

Operando en Portugal desde hace m\u00e1s de 50 a\u00f1os, SAPEC AGRO, ahora ASCENZA, ha sido una referencia fitosanitaria desde la d\u00e9cada de 1960, en el segmento de gen\u00e9ricos diferenciados, como en empresa internacional independiente. L\u00edder en este segmento en la Pen\u00ednsula Ib\u00e9rica, la compa\u00f1\u00eda est\u00e1 aumentando su presencia en el sur de Europa, Sudam\u00e9rica y, en el futuro, \u00c1frica y Oriente Medio.<\/p>\n

Con una evoluci\u00f3n consolidada, la facturaci\u00f3n de la compa\u00f1\u00eda ha crecido en 75 millones de euros hasta los 145 millones de euros en los \u00faltimos 10 a\u00f1os. La empresa fue adquirida por BRIDGEPOINT CAPITAL SA en 2017, paso que asegura un crecimiento sostenido en los pr\u00f3ximos a\u00f1os.<\/p>","protected":false},"excerpt":{"rendered":"

SAPEC AGRO ha adoptado oficialmente la marca ASCENZA, reforzando su presencia en el mercado con un nuevo posicionamiento e imagen. SAPEC\u2026<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[489],"tags":[],"class_list":["post-62155","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"yoast_head":"\nSAPEC AGRO Repositions Brand, Aims to Focus on R&D - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"SAPEC AGRO has officially adopted the ASCENZA brand name, reinforcing its market presence with a new positioning and image. 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