{"id":62255,"date":"2019-01-07T08:00:03","date_gmt":"2019-01-07T13:00:03","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=62255"},"modified":"2020-03-11T14:05:39","modified_gmt":"2020-03-11T18:05:39","slug":"crop-protection-in-africa-basf-investing-in-emerging-markets","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/markets\/africa-middle-east\/crop-protection-in-africa-basf-investing-in-emerging-markets\/","title":{"rendered":"Protecci\u00f3n de cultivos en \u00c1frica: BASF invirtiendo en mercados emergentes"},"content":{"rendered":"

BASF est\u00e1 implementando una ambiciosa estrategia en \u00c1frica, impulsada por la presencia local, ya que persigue el crecimiento en el continente.<\/p>\n

\"Crop<\/a>

Alfombrillas Idvall, BASF<\/p><\/div>\n

En el pasado reciente, BASF ha abierto oficinas en diferentes pa\u00edses africanos, ha invertido en plantas de producci\u00f3n, ha lanzado nuevos modelos de negocio e incluso ha reajustado las estructuras de gesti\u00f3n como parte de las estrategias para perseguir el crecimiento en un continente que cree que ofrece un enorme potencial.<\/p>\n

Los \u00faltimos movimientos han sido la apertura de una nueva oficina en Tanzania, un desarrollo que se produjo solo unos meses despu\u00e9s de que BASF pusiera en marcha una planta de producci\u00f3n en el pa\u00eds.<\/p>\n

Adem\u00e1s de Tanzania, BASF tambi\u00e9n ha abierto oficinas en Zambia y Costa de Marfil y tambi\u00e9n tiene presencia local en Etiop\u00eda y Kenia.<\/p>\n

Hasta hace poco, la empresa que comenz\u00f3 a hacer negocios en \u00c1frica hace unos 90 a\u00f1os, centr\u00e1ndose en las industrias clave de la construcci\u00f3n, los textiles, la automoci\u00f3n, la agricultura, los pl\u00e1sticos y la atenci\u00f3n m\u00e9dica, hab\u00eda dependido en gran medida de socios locales.<\/p>\n

\u201cEn BASF creemos firmemente en la presencia local. Nuestra inversi\u00f3n en Tanzania es una clara se\u00f1al de que BASF est\u00e1 tomando la regi\u00f3n de \u00c1frica Oriental como un \u00e1rea de crecimiento potencial \u201d, dice Mats Idvall, Director Gerente de BASF Tanzania.<\/p>\n

A\u00f1ade que la estrategia de crecimiento de BASF en \u00c1frica tendr\u00e1 \u00e9xito mediante la inversi\u00f3n en la producci\u00f3n local y el uso de los recursos disponibles localmente para garantizar un crecimiento sostenible.<\/p>\n

Para BASF, la decisi\u00f3n de seguir una estrategia de presencia local en lugar de cl\u00fasteres regionales es estrat\u00e9gica. Con una cartera que abarca desde productos qu\u00edmicos, pl\u00e1sticos, productos de rendimiento y soluciones de protecci\u00f3n de cultivos hasta petr\u00f3leo y gas, la empresa cree que la presencia local le permitir\u00e1 llegar a m\u00e1s clientes.<\/p>\n

Aunque la influencia de \u00c1frica en el desempe\u00f1o general de la compa\u00f1\u00eda es bastante peque\u00f1a, el continente forma un componente importante en su estrategia de crecimiento de mercados emergentes, teniendo en cuenta que se espera que los mercados emergentes representen alrededor de 65% de la producci\u00f3n qu\u00edmica global para 2025.<\/p>\n

\u201cNuestro objetivo es beneficiarnos del crecimiento superior al promedio en estas regiones, por lo que hemos invertido m\u00e1s de una cuarta parte de nuestras inversiones de capital all\u00ed en los \u00faltimos cinco a\u00f1os\u201d, afirm\u00f3 la compa\u00f1\u00eda en su informe financiero de 2017.<\/p>\n

Teniendo en cuenta que la mayor\u00eda de los pa\u00edses africanos han implementado pol\u00edticas para acelerar el crecimiento de sectores clave, como la agricultura, la manufactura, la edificaci\u00f3n y la construcci\u00f3n, mientras que en algunos pa\u00edses el petr\u00f3leo, el gas y la miner\u00eda est\u00e1n emergiendo como un sector cr\u00edtico, BASF est\u00e1 invirtiendo en aumentar su presencia en el continente para atender a sus clientes de manera m\u00e1s eficiente y eficaz.<\/p>\n

En Tanzania, BASF ya est\u00e1 activo en las divisiones de agroqu\u00edmicos y qu\u00edmicos para la construcci\u00f3n. En la divisi\u00f3n de qu\u00edmicos para la construcci\u00f3n opera aditivos para una planta de concreto, que se ejecuta mediante un contrato de peaje con un socio local. La compa\u00f1\u00eda tiene la intenci\u00f3n de explorar oportunidades en \u00e1reas como miner\u00eda, limpieza industrial y dom\u00e9stica, fortificaci\u00f3n de alimentos, aislamiento, nutrici\u00f3n humana y animal, y combustibles y lubricantes.<\/p>\n

\u201cLa apertura de una oficina en Tanzania es una clara se\u00f1al de que BASF comprende que, para tener \u00e9xito a largo plazo, es necesaria la colaboraci\u00f3n con los tanzanos\u201d, dice Idvall.<\/p>\n

Un \u00e1rea en la que BASF buscar\u00e1 profundizar la colaboraci\u00f3n es la agricultura, uno de los pilares m\u00e1s s\u00f3lidos de la econom\u00eda de Tanzania.
\nActualmente, la empresa se dedica al suministro de productos agroqu\u00edmicos para agricultores de los subsectores de ma\u00edz, cereales, soja, arroz, frijol y caf\u00e9 a trav\u00e9s de distribuidores designados.<\/p>\n

Para llegar a m\u00e1s agricultores, BASF trabaja con organizaciones no gubernamentales como Nafaka a trav\u00e9s de sus programas de distribuidores agr\u00edcolas y tambi\u00e9n capacita a los agricultores sobre el uso seguro de pesticidas.<\/p>\n

Por ejemplo, la empresa ha participado en los programas de proveedores de servicios de fumigaci\u00f3n en los que los agricultores contratan equipos de aspersores capacitados para realizar fumigaciones agr\u00edcolas en nombre de los peque\u00f1os agricultores.<\/p>\n

A trav\u00e9s de estas iniciativas, esa empresa quiere impulsar el crecimiento de sus soluciones de protecci\u00f3n de cultivos en un pa\u00eds donde el uso de agroqu\u00edmicos por parte de los agricultores se encuentra entre los m\u00e1s bajos.<\/p>\n

Aunque el sector agr\u00edcola en Tanzania representa alrededor del 30% del producto interno bruto, la mayor\u00eda de los peque\u00f1os agricultores est\u00e1n atrapados en la agricultura org\u00e1nica, lo que ha limitado el potencial del sector, que representa alrededor del 80% de ingresos por exportaciones.<\/p>\n

Esto es evidente considerando que en 2016 Tanzania registr\u00f3 $640 millones de exportaciones de horticultura en comparaci\u00f3n con $990 millones que gener\u00f3 Kenia.<\/p>\n

"BASF continuar\u00e1 trabajando con los diversos gobiernos y partes interesadas de la industria para permitirnos responder a los desaf\u00edos de la industria", dice Idvall.<\/p>\n

Agrega que la compa\u00f1\u00eda cree en las asociaciones que ayudar\u00e1n a satisfacer la demanda local y har\u00e1n que los clientes sean m\u00e1s exitosos mientras hace crecer su negocio. Esto se lograr\u00e1 replicando el modelo de Kenia lanzado en enero en el que BASF se dirigi\u00f3 a m\u00e1s agricultores con la apertura de un nuevo almac\u00e9n en Nairobi y el nombramiento de m\u00e1s distribuidores.<\/p>\n

El modelo, denominado "Angaza", que significa "iluminar" en suajili, garantiza que los agricultores tengan acceso a soluciones sostenibles para obtener rendimientos \u00f3ptimos, ya que permite a BASF ampliar su alcance a m\u00e1s peque\u00f1os agricultores y responder de forma eficaz a las demandas del mercado en varios puntos de contacto.<\/p>","protected":false},"excerpt":{"rendered":"

BASF est\u00e1 implementando una estrategia ambiciosa en \u00c1frica, impulsada por la presencia local, ya que persigue el crecimiento en el continente. En\u2026<\/p>","protected":false},"author":110,"featured_media":62257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[114,1799,54],"class_list":["post-62255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa-middle-east","tag-basf","tag-biosolutions-africa","tag-featured-home"],"yoast_head":"\nCrop Protection in Africa: BASF Investing in Emerging Markets - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"BASF is implementing an ambitious strategy in Africa, driven by local presence as it pursues growth in the continent. 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