{"id":62446,"date":"2019-01-25T09:03:15","date_gmt":"2019-01-25T14:03:15","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=62446"},"modified":"2019-10-01T09:56:42","modified_gmt":"2019-10-01T13:56:42","slug":"how-to-develop-inclusive-management-frameworks-for-strategic-rd-in-crop-protection-part-7","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/agrochemicals\/how-to-develop-inclusive-management-frameworks-for-strategic-rd-in-crop-protection-part-7\/","title":{"rendered":"C\u00f3mo desarrollar marcos de gesti\u00f3n inclusivos para la I + D estrat\u00e9gica en la protecci\u00f3n de cultivos (Parte 7)"},"content":{"rendered":"

Nota del editor:<\/strong>\u00a0Este es el art\u00edculo final de una serie de siete art\u00edculos sobre Gesti\u00f3n estrat\u00e9gica de I + D en AgChem y BioScience publicados en AgriBusinessGlobal.com. Para obtener una lista completa de los art\u00edculos,\u00a0haga clic aqu\u00ed<\/a>.<\/em><\/p>\n

En el Art\u00edculo anterior<\/a> En esta serie sobre Gesti\u00f3n estrat\u00e9gica de I + D en AgChem y BioScience, aprendimos sobre la gesti\u00f3n de procesos de innovaci\u00f3n en equipos de I + D. En este art\u00edculo, aprenderemos sobre los marcos de gesti\u00f3n inclusivos para la I + D estrat\u00e9gica.<\/p>\n

Un tema clave en la I + D en protecci\u00f3n de cultivos es la mediaci\u00f3n de estrategias basadas en biolog\u00eda para los tomadores de decisiones convencionales (qu\u00edmicos). Los bi\u00f3logos de protecci\u00f3n de cultivos tienen una oportunidad \u00fanica para mediar en la comprensi\u00f3n de los impulsores de la eficacia de los productos biol\u00f3gicos y para asegurar su implementaci\u00f3n en el desarrollo de estrategias comerciales. Para muchas empresas convencionales, esto se puede lograr mediante la implementaci\u00f3n de marcos de gesti\u00f3n de I + D estrat\u00e9gica inclusiva.<\/p>\n

Para asegurar la inclusi\u00f3n de conocimiento biol\u00f3gico experto en I + D y estrategias comerciales, es necesario evaluar el marco estrat\u00e9gico de la empresa y considerar implementar alg\u00fan grado de gesti\u00f3n del cambio.<\/p>\n

Tradicionalmente, las empresas de protecci\u00f3n de cultivos han favorecido el desarrollo incremental orientado al producto. Los niveles gerenciales han sido responsables de definir la visi\u00f3n y estrategia de la empresa y de comunicar esta estrategia en un marco de "arriba hacia abajo" o "gerencia hacia abajo".<\/p>\n

\"How<\/a>

Figura 1: Marco de gesti\u00f3n de arriba hacia abajo.<\/p><\/div>\n

En este marco, la ejecuci\u00f3n de la estrategia se lleva a cabo por el nivel \u201cinferior\u201d o \u201cexperto\u201d. Este nivel suele tener el mayor contacto con el cliente o el usuario final y recibe informaci\u00f3n importante necesaria para el desarrollo del producto.<\/p>\n

Las herramientas y evaluaciones convencionales de gesti\u00f3n de proyectos basadas en resultados (p. Ej., Indicadores clave de rendimiento, KPI) se consideran apropiadas para los marcos de desarrollo incrementales orientados al producto y son especialmente relevantes para el equipo de gesti\u00f3n o "superior" (que, despu\u00e9s de todo, es responsable del producto). producci\u00f3n).<\/p>\n

Cuando las empresas interrumpen su actividad principal e introducen proyecto de innovaci\u00f3n<\/em>s, puede ser necesario revisar este marco de desarrollo. Un inclusivo (basado en insumos)<\/em>, marco de gesti\u00f3n iterativo de I + D<\/em> y la evaluaci\u00f3n basada en insumos puede introducirse para proyectos de innovaci\u00f3n, para maximizar el proceso de aprendizaje mientras se motiva al equipo "abajo" o "ejecutor".<\/p>\n

\"How<\/a>

Figura 2: Marco de gesti\u00f3n inclusivo.<\/p><\/div>\n

Un ejemplo de un marco de desarrollo inclusivo iterativo y basado en insumos es Gesti\u00f3n de procesos justos (FPM)<\/em> - un proceso desarrollado por INSEAD (Blue Ocean Strategy) para facilitar la inclusi\u00f3n de la ejecuci\u00f3n (de abajo hacia arriba) en la estrategia (de arriba hacia abajo) mediante la creaci\u00f3n de una aceptaci\u00f3n individual al comienzo del proceso.<\/p>\n

El objetivo de la gesti\u00f3n de procesos justos es optimizar las decisiones estrat\u00e9gicas de la direcci\u00f3n (el equipo "arriba"), as\u00ed como el compromiso de los involucrados en la ejecuci\u00f3n (el equipo "abajo"). Para facilitar la implementaci\u00f3n de un marco de desarrollo iterativo basado en insumos (Figura 2), es necesario garantizar una comunicaci\u00f3n abierta en la interfaz cr\u00edtica entre la estrategia (visi\u00f3n) y la ejecuci\u00f3n.<\/p>\n

Para el desarrollo de productos basados en biolog\u00eda, esto requiere la "aceptacion<\/em>" y inclusi\u00f3n<\/em> de expertos en biolog\u00eda para las decisiones estrat\u00e9gicas, al mismo nivel que los qu\u00edmicos y los ingenieros qu\u00edmicos que impulsan las decisiones estrat\u00e9gicas para los productos convencionales.<\/p>\n

\u201cLas grandes cosas en los negocios nunca las hace una sola persona. Est\u00e1n hechos por equipos de personas ". - Steve Jobs<\/em><\/p>\n

El objetivo es proporcionar un marco de desarrollo iterativo e inclusivo para promover iniciativas de innovaci\u00f3n independientes y aportaciones biol\u00f3gicas estrat\u00e9gicas aut\u00f3nomas: "Encuadre fuerte, administre la luz".<\/p>\n

Para lograr esto, los grupos de desarrollo biol\u00f3gico no deben funcionar como funciones de apoyo, sino que deben ser elevados a una mayor responsabilidad estrat\u00e9gica dentro de las empresas convencionales de protecci\u00f3n de cultivos (Figura 3, izquierda). Para las empresas que invierten mucho en el desarrollo de productos biol\u00f3gicos, puede ser necesario reestructurar radicalmente la organizaci\u00f3n de la empresa (Figura 3, derecha) para adaptarse a los requisitos de los marcos de desarrollo tanto incrementales como iterativos.<\/p>\n

\"How<\/a>

Figura 3: Marcos organizativos para la integraci\u00f3n de productos biol\u00f3gicos en organizaciones convencionales de protecci\u00f3n de cultivos.<\/p><\/div>\n

Una reorganizaci\u00f3n radical tiene a\u00fan m\u00e1s sentido cuando consideramos las diferencias econ\u00f3micas y temporales entre el desarrollo de la protecci\u00f3n de cultivos convencional y biol\u00f3gica. Para las qu\u00edmicas convencionales, los tiempos de desarrollo pueden ser tres veces m\u00e1s largos que para el desarrollo de protecci\u00f3n biol\u00f3gica de cultivos, mientras que los gastos pueden ser hasta 10 veces mayores.<\/p>\n

Debido a estas diferencias, las empresas emergentes y otras empresas innovadoras m\u00e1s peque\u00f1as han creado un entorno poderoso y competitivo para la I + D de bioplaguicidas. Estas peque\u00f1as empresas enfrentan el desaf\u00edo de competir con las tecnolog\u00edas agroqu\u00edmicas tradicionales cuando intentan convencer a los productores con aversi\u00f3n al riesgo para que hagan la transici\u00f3n a esta tecnolog\u00eda emergente, pero tambi\u00e9n con respecto a los requisitos econ\u00f3micos para las pruebas de eficacia, el registro y la distribuci\u00f3n.<\/p>\n

Los acuerdos de adquisici\u00f3n, colaboraci\u00f3n y licencia actuales dan testimonio de la simbiosis en curso en el mercado de protecci\u00f3n de cultivos, y la necesidad de marcos de gesti\u00f3n de I + D estrat\u00e9gicos inclusivos, as\u00ed como la mediaci\u00f3n de estrategias basadas en biolog\u00eda para los tomadores de decisiones, es mayor que nunca.<\/p>\n

Gracias por leer. No dude en leer y compartir mis otros art\u00edculos<\/a>.<\/p>\n

\n

Si este art\u00edculo le pareci\u00f3 interesante, encontrar\u00e1 m\u00e1s informaci\u00f3n \u00fatil en GESTI\u00d3N ESTRAT\u00c9GICA DE I + D + i: AGCHEM Y BIOSCIENCE<\/a> por Harry Teicher. Este libro, dirigido a gerentes, investigadores y otras personas que deseen comprender los aspectos estrat\u00e9gicos b\u00e1sicos de la protecci\u00f3n de cultivos, es una introducci\u00f3n de f\u00e1cil acceso a los principios esenciales de la gesti\u00f3n estrat\u00e9gica de I + D.<\/em><\/p>\n

\"How<\/a><\/p>\n

Para m\u00e1s informaci\u00f3n visite SOLUCIONES DE BIOSCIENCIA<\/a> - Contribuir al desarrollo de soluciones sostenibles de protecci\u00f3n de cultivos al proporcionar una gesti\u00f3n estrat\u00e9gica de I + D independiente y apoyo cient\u00edfico a las empresas AgChem y BioSolutions que desarrollan productos basados en la ciencia.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Nota del editor: Este es el art\u00edculo final de una serie de siete art\u00edculos sobre Gesti\u00f3n estrat\u00e9gica de I + D en AgChem y BioScience ...<\/p>","protected":false},"author":110,"featured_media":62447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[1702],"class_list":["post-62446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","tag-strategic-rd-management"],"yoast_head":"\nHow to Develop Inclusive Management Frameworks for Strategic R&D in Crop Protection (Part 7) - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note:\u00a0This is the final article in a series of seven articles on Strategic R&D Management in AgChem and BioScience published on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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