{"id":62504,"date":"2019-02-07T13:29:04","date_gmt":"2019-02-07T18:29:04","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=62504"},"modified":"2019-02-13T09:44:10","modified_gmt":"2019-02-13T14:44:10","slug":"report-examines-effectiveness-of-u-s-crop-protection-channel","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/markets\/americas\/report-examines-effectiveness-of-u-s-crop-protection-channel\/","title":{"rendered":"Informe examina la eficacia del canal de protecci\u00f3n de cultivos de EE. UU."},"content":{"rendered":"<p>Por efectividad del programa, Corteva, Bayer y BASF son las tres principales empresas con m\u00e1s distribuidores, seg\u00fan el informe publicado recientemente por Kline. <a href=\"https:\/\/www.klinegroup.com\/reports\/crop_protection_companies_report_usa\/\" target=\"_blank\" rel=\"noopener\">Eficacia de los incentivos de canal de las empresas estadounidenses de protecci\u00f3n de cultivos<\/a>. Bayer ocupa el primer lugar en m\u00e1s mercados de herradura (especialidades), mientras que Corteva est\u00e1 m\u00e1s en el Medio Oeste. Monsanto tambi\u00e9n estuvo entre los tres primeros, pero solo con algunos distribuidores. Las empresas encuestadas para el estudio fueron clasificadas por distribuidores y minoristas que nos proporcionaron una clasificaci\u00f3n seg\u00fan la eficacia de los programas de incentivos de las empresas.<\/p>\n<p>Las empresas de fabricaci\u00f3n basadas en la investigaci\u00f3n utilizan varios tipos de recompensas o incentivos para mantener o aumentar las ventas de productos. Estos incluyen el tradicional pedido anticipado \/ almacenamiento, descuentos por prepago, asignaciones de entrega, protecci\u00f3n de inventario y otros, como lealtad a la marca, emparejamiento o emparejamiento en m\u00faltiples productos, asignaciones competitivas, corporativas \/ nacionales, logro de objetivos o financiamiento.<\/p>\n<p>Los proveedores incluidos en el informe son las empresas de gen\u00e9ricos ADAMA y Albaugh, las medianas empresas Arysta y UPI, y BASF, Bayer, Corteva, FMC, Monsanto, Syngenta y Valent, basadas en investigaciones. Juntas, estas empresas representan un estimado de 85% a 90% o aproximadamente $9.3 mil millones del negocio total de protecci\u00f3n de cultivos en los EE. UU.<\/p>\n<p>Hist\u00f3ricamente, FMC se ha clasificado en un lugar destacado en la distribuci\u00f3n y bien puede mejorar en el futuro con una cartera ampliada.<\/p>\n<p>Las especialidades intermedias y los gen\u00e9ricos se evaluaron por separado y, en general, se consideraron positivamente en funci\u00f3n de la simplicidad de programas limitados o nulos. Algunas empresas de gen\u00e9ricos se clasificaron por encima de lo b\u00e1sico.<\/p>\n<p>Los incentivos promedio del programa de proveedores en 2018 para distribuidores, minoristas y productores se estiman en poco menos de 30% para las empresas basadas en investigaci\u00f3n y 27% cuando se agregan vol\u00famenes gen\u00e9ricos y medianos. Los incentivos del programa se basan en el m\u00e1ximo potencial, no en los pagos reales, y se calculan al valor de venta EDI. Los mayores descuentos parecen estar en los mercados de ma\u00edz del Medio Oeste.<\/p>\n<p>Dentro de los incentivos, la presentaci\u00f3n de informes EDI es generalmente un requisito de los principales proveedores y se incluye en los pagos del programa. Todos los proveedores importantes participan en todos estos programas; sin embargo, los proveedores de gen\u00e9ricos, como Adama, tienen como objetivo un m\u00ednimo de programas: distribuidor a precio neto o marca privada, principalmente productos sin patente.<\/p>\n<p>Los conocimientos y sugerencias sobre programas de distribuidores y minoristas muestran que a los distribuidores les gusta la opci\u00f3n de etiqueta privada, una parte del negocio de productos sin patente. Lo ofrecen la mayor\u00eda de los proveedores y es mejor cuando los representantes de los proveedores no son penalizados por lo que ocurre en su \u00e1rea de mercado. La mayor\u00eda de los encuestados tambi\u00e9n incluyeron los principales programas de lealtad que tienen objetivos de acciones realistas en los tres programas principales. Sin embargo, se vuelve problem\u00e1tico cuando las cuotas de marca son tan altas que los distribuidores se ven sorprendidos con la preocupaci\u00f3n de perder negocios con sus clientes que desean opciones gen\u00e9ricas o de menor precio. Los programas de caja negra o de reembolsos ocultos fueron los que menos gustaron a los encuestados.<\/p>\n<p>El objetivo de la <a href=\"https:\/\/www.klinegroup.com\/reports\/crop_protection_companies_report_usa\/\" target=\"_blank\" rel=\"noopener\">Eficacia de los incentivos de canal de las empresas estadounidenses de protecci\u00f3n de cultivos<\/a> El informe es proporcionar un resumen de los programas de protecci\u00f3n de cultivos disponibles, un an\u00e1lisis de la informaci\u00f3n de incentivos potenciales por producto y comentarios sobre c\u00f3mo los socios de canal implementan una perspectiva para los programas futuros en el entorno econ\u00f3mico actual.<\/p>\n<p>La informaci\u00f3n sobre recompensas e incentivos del programa se puede ver por fungicidas, herbicidas, insecticidas, reguladores del crecimiento de plantas, nematicidas y productos para el tratamiento de semillas. Los productos de marca privada est\u00e1n excluidos de este informe. La lista de distribuidores o el precio neto estimado se proporciona en el resumen de incentivos por producto.<\/p>","protected":false},"excerpt":{"rendered":"<p>Por efectividad del programa, Corteva, Bayer y BASF son las tres principales empresas con m\u00e1s distribuidores, seg\u00fan Kline&#039;s recientemente ...<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[554],"class_list":["post-62504","post","type-post","status-publish","format-standard","hentry","category-americas","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Report Examines Effectiveness of U.S. Crop Protection Channel - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"By program effectiveness, Corteva, Bayer, and BASF are the top three companies with the most distributors, according to Kline\u2019s recently published report,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/es\/markets\/americas\/report-examines-effectiveness-of-u-s-crop-protection-channel\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report Examines Effectiveness of U.S. Crop Protection Channel - 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