{"id":65958,"date":"2020-06-16T11:09:36","date_gmt":"2020-06-16T15:09:36","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=65958"},"modified":"2020-06-16T13:22:53","modified_gmt":"2020-06-16T17:22:53","slug":"new-ceradis-vp-discusses-transition-to-biologicals-and-the-companys-first-u-s-registered-product","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/markets\/new-ceradis-vp-discusses-transition-to-biologicals-and-the-companys-first-u-s-registered-product\/","title":{"rendered":"El nuevo vicepresidente de Ceradis analiza la transici\u00f3n a los productos biol\u00f3gicos y el primer producto registrado de la empresa en EE. UU."},"content":{"rendered":"

Jan Stechmann se uni\u00f3 recientemente Ceradis BV<\/a> como vicepresidente de ventas y marketing. AgriBusiness Global<\/a>\u2122<\/em> habl\u00f3 con Stechmann sobre su transici\u00f3n de la protecci\u00f3n tradicional de cultivos al mundo biol\u00f3gico y lo que la empresa ha planeado para los productores.<\/p>\n

Q<\/strong>. Llevas casi 5 meses en tu nuevo cargo, \u00bfc\u00f3mo ha sido la transici\u00f3n? \u00bfQu\u00e9 fue lo atractivo de la oportunidad en Ceradis BV? COVID-19<\/a> \u00bfsituaci\u00f3n?<\/p>\n

\"\"

Jan Stechmann, vicepresidente de ventas y marketing, Ceradis BV<\/p><\/div>\n

UNA.<\/strong> La transici\u00f3n ha sido buena y relativamente f\u00e1cil. Entr\u00e9 en un equipo joven, muy din\u00e1mico y comunicativo, por lo que me sent\u00ed bienvenido e integrado r\u00e1pidamente. Ha sido intrigante ser parte de una empresa que realmente quiere mejorar la cadena alimentaria y la huella qu\u00edmica de la agricultura.<\/p>\n

En cuanto a Covid-19, afortunadamente, sab\u00eda que iba a comenzar con una oficina en casa y cuando nos mudamos a Carolina del Norte, lo tomamos en cuenta y lo planificamos en consecuencia.<\/p>\n

Q.<\/strong> Su experiencia profesional ha sido m\u00e1s en la qu\u00edmica \u201cconvencional\u201d o sint\u00e9tica, y algunos no pueden hacer la transici\u00f3n f\u00e1cilmente al mercado biol\u00f3gico. \u00bfPuede decirnos c\u00f3mo ha logrado esto? \u00bfHa cumplido o superado sus expectativas?<\/p>\n

UNA.<\/strong> Trabaj\u00e9 en el mercado de la qu\u00edmica convencional durante m\u00e1s de 20 a\u00f1os, y esa experiencia fue muy valiosa con el paso de mi carrera al mercado biol\u00f3gico. Todav\u00eda me acerco a un nuevo producto basado en su eficacia y manejo en comparaci\u00f3n con los est\u00e1ndares del mercado en lugar de simplemente tratar de montar la ola "biol\u00f3gica". Lo bueno de Ceradis es que tienen productos que pueden resistir las pruebas de eficacia y f\u00e1cil manejo, al igual que nuestro primer producto. CeraMax<\/a>, se muestra aqu\u00ed en los EE. UU.<\/p>\n

Q.<\/strong> CeraMax fue el primer producto registrado por la Agencia de Protecci\u00f3n Ambiental de EE. UU. En octubre de 2019 de Ceradis. \u00bfPuede hablarnos sobre el nuevo tratamiento de semillas con biofungicida para la soja? \u00bfC\u00f3mo se acepta el producto en el mercado de la soja de EE. UU.? \u00bfCeradis tiene planes de registrarlo en otros mercados?<\/p>\n

UNA.<\/strong> Con CeraMax lanzamos un biol\u00f3gico de pr\u00f3xima generaci\u00f3n, que es lo que el mercado deber\u00eda esperar: Productos en l\u00ednea con la eficacia de los est\u00e1ndares actuales del mercado, como CeraMax en control SDS, f\u00e1cil de manejar, con gran compatibilidad y vida \u00fatil, as\u00ed como reduciendo la carga qu\u00edmica. Con eso, hay un creciente inter\u00e9s y aceptaci\u00f3n de CeraMax en el mercado estadounidense, con registros adicionales en Canad\u00e1 y Am\u00e9rica Latina.<\/p>\n

Q.<\/strong> El ingrediente activo de CeraMax es la natamicina, que se descubri\u00f3 hace unos 53 a\u00f1os y se utiliza principalmente para la conservaci\u00f3n de alimentos. \u00bfC\u00f3mo equipar\u00f3 el equipo de I + D para su uso en tratamientos de semillas?
\n<\/em><\/p>\n

\"\"

Un campo de soja tratado con CeraMax, un fungicida bioqu\u00edmico que utiliza el ingrediente activo Natamicina, para proteger contra un amplio espectro de enfermedades.<\/p><\/div>\n

UNA.<\/strong> El ingrediente activo natamicina es de hecho conocido por su larga historia de \u00e9xito, dado su uso en la conservaci\u00f3n de alimentos, con un historial notable en seguridad humana y sin construcci\u00f3n de resistencia. Sin embargo, la natamicina es cara y muy sensible a los rayos UV y al pH. Nuestro fundador, Wim van der Krieken, proven\u00eda de la Universidad de Wageningen (Pa\u00edses Bajos), donde se desarroll\u00f3 el concepto del producto para superar los desaf\u00edos de costo, estabilidad UV y sensibilidad al pH. De este modo, este producto protegido por patente se lanz\u00f3 al mercado, que fue para empezar en el tratamiento de semillas. Con tres a\u00f1os de pruebas de campo aqu\u00ed en los EE. UU. Que muestran una eficacia que coincide con la competencia en el control de SDS, ciertamente trajo un gran producto al agricultor de EE. UU. Ahora estamos construyendo sobre esto con la introducci\u00f3n de CeraFruta<\/a>, que obtuvo el registro de la EPA en abril de 2020, permite el control biol\u00f3gico poscosecha de espectro completo.<\/p>\n

Q.<\/strong> La empresa cuenta con una l\u00ednea de productos fitosanitarios con su FytoFert<\/a> y MusaCare<\/a> l\u00edneas, \u00bfqu\u00e9 le ha emocionado sobre el mercado de la nutrici\u00f3n vegetal y d\u00f3nde buscar\u00e1 Ceradis penetraci\u00f3n en el mercado?<\/p>\n

UNA.<\/strong> Algunos de nuestros productos est\u00e1n registrados como fertilizantes, que act\u00faan tambi\u00e9n para fortalecer la planta frente a enfermedades, permitiendo una menor carga qu\u00edmica. Con MusaCare CP contamos con una herramienta reconocida en plantaciones de banano y nuestra l\u00ednea FytoFert se utiliza en varios pa\u00edses de Centro y Sudam\u00e9rica, Europa y Asia. En todos estos casos, nuestros productos permiten una reducci\u00f3n de los fungicidas contacticidas. Nuestro desarrollo de nuevos productos est\u00e1 orientado a pesticidas org\u00e1nicos o biol\u00f3gicos, por ejemplo nuestro CeraQuint<\/a> bio fungicida as\u00ed como CeraSulfur, una formulaci\u00f3n microbiana de azufre SC de origen biol\u00f3gico con excelentes propiedades en comparaci\u00f3n con el azufre convencional.<\/p>","protected":false},"excerpt":{"rendered":"

Jan Stechmann se incorpor\u00f3 recientemente a Ceradis BV como vicepresidente de ventas y marketing. AgriBusiness Global \u2122 habl\u00f3 con Stechmann sobre su transici\u00f3n de la protecci\u00f3n tradicional de cultivos al mundo biol\u00f3gico y lo que la compa\u00f1\u00eda ha planeado para los productores.<\/p>","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,1786,5],"tags":[],"class_list":["post-65958","post","type-post","status-publish","format-standard","hentry","category-americas","category-biologicals","category-markets"],"yoast_head":"\nNew Ceradis VP Discusses Transition to Biologicals and the Company's First U.S. Registered Product - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Jan Stechmann recently joined Ceradis B.V. as VP of Sales and Marketing. 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