{"id":67655,"date":"2021-07-13T10:31:14","date_gmt":"2021-07-13T14:31:14","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=67655"},"modified":"2021-07-13T10:31:14","modified_gmt":"2021-07-13T14:31:14","slug":"atticus-unveils-new-identity-leadership-for-professional-non-crop-markets","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/industry-news\/atticus-unveils-new-identity-leadership-for-professional-non-crop-markets\/","title":{"rendered":"Atticus presenta nueva identidad y liderazgo para los mercados profesionales no agr\u00edcolas"},"content":{"rendered":"

Atticus, LLC<\/a>, un fabricante de pesticidas gen\u00e9ricos de marca, anuncia el cambio de marca de su negocio de mercado profesional no agr\u00edcola a EcoCore; "La qu\u00edmica en el n\u00facleo del bienestar ambiental". El negocio EcoCore combate las plagas y contribuye a la seguridad y comodidad de las personas; el embellecimiento de nuestro entorno; y la protecci\u00f3n de la propiedad personal y la infraestructura cr\u00edtica.<\/p>\n

Nuevo liderazgo y estrategia empresarial renovada<\/h2>\n

Atticus reclut\u00f3 al veterano de la industria Michael Maravich para que se desempe\u00f1e como vicepresidente de mercados de EcoCore. Maravich aporta un amplio conocimiento, liderazgo comprobado y una red industrial establecida al equipo de EcoCore. Adem\u00e1s, Maravich ha formado parte de las juntas directivas de Project Evergreen y Responsible Industry for a Sound Environment (RISE), de las que Atticus es ahora miembro. Desde identificar necesidades y traer nuevos productos al mercado, la experiencia de Maravich en negocios agr\u00edcolas y no agr\u00edcolas le permite brindar una visi\u00f3n integral del manejo de plagas.<\/p>\n

\u201cEsta industria ha sido mi pasi\u00f3n durante toda mi carrera. Bas\u00e1ndome en mi experiencia reciente en la agricultura, me siento inspirado a volver a mis ra\u00edces en el sector no agr\u00edcola y hacer crecer los mercados de EcoCore en Atticus \u201d, dijo Maravich. "Alinear mi pasi\u00f3n y experiencia con la actitud de Atticus impulsada por un prop\u00f3sito y una estrategia que est\u00e1 comprometida con los resultados deseados con un compromiso inquebrantable para ayudar a elevar la capacidad de nuestros clientes para servir a sus industrias y mejorar la vida diaria".<\/p>\n

El equipo EcoCore dirigido por Maravich optimizar\u00e1 la cartera actual y continuar\u00e1 desarrollando e impulsando el desarrollo de productos en el futuro. "Con una cartera en constante expansi\u00f3n de m\u00e1s de 60 ingredientes activos y 120 registros de uso final, Atticus tiene la profundidad para ofrecer productos relevantes y sencillos y la visi\u00f3n para cumplir con las prioridades y desaf\u00edos de los clientes", dijo Maravich.<\/p>\n

En Atticus, la relevancia significa que el desarrollo de productos est\u00e1 dise\u00f1ado para satisfacer las necesidades comerciales y agron\u00f3micas de un cliente a nivel de segmento de mercado. La intensidad que Atticus aporta al desarrollo de productos se centra en decisiones a largo plazo que benefician la operaci\u00f3n \u00fanica de cada cliente. Combinando relevancia y disciplina, EcoCore rompe el ruido de los negocios oportunistas no agr\u00edcolas y facilita la b\u00fasqueda de la qu\u00edmica fundamental.<\/p>\n

\u201cAtticus ha sido coherente desde el punto de vista direccional durante a\u00f1os y estamos utilizando ese impulso para impulsar el negocio EcoCore. Con una cartera extensa, un equipo completo y un marco cultural definido, estamos en una posici\u00f3n \u00fanica para cumplir con nuestra propuesta de valor: Relevante-Simple-Confiable \u201d, dijo Maravich.<\/p>\n

Amplia cartera de Atticus EcoCore<\/h2>\n

Atticus cuenta con registros t\u00e9cnicos independientes de ingredientes activos que contribuyen a la flexibilidad de fabricaci\u00f3n, la mitigaci\u00f3n de aranceles y la disponibilidad de productos. Todo lo cual mantiene la confiabilidad durante todo el desarrollo del producto.<\/p>\n

\"\"<\/p>\n

Con agilidad organizativa y un apetito continuo por el desarrollo de productos, adem\u00e1s de importantes vencimientos de patentes durante los pr\u00f3ximos siete a\u00f1os que Atticus perseguir\u00e1, la cartera de EcoCore seguir\u00e1 creciendo, allanando el camino para la expansi\u00f3n a segmentos adicionales no agr\u00edcolas, que se describen a continuaci\u00f3n.<\/p>\n

\"Atticus<\/p>\n

Sitio web mejorado para navegar por su relevancia<\/h2>\n

En un Atticus renovado p\u00e1gina de inicio del sitio web<\/a>, los visitantes ver\u00e1n una divisi\u00f3n equilibrada entre los segmentos comerciales de Agricultura y EcoCore. La funci\u00f3n de b\u00fasqueda dentro de cada sector permite a los usuarios identificar r\u00e1pidamente el producto, el ingrediente activo y hacer comparaciones de productos que les ayudar\u00e1n a encontrar el producto adecuado para sus necesidades espec\u00edficas. A partir de ah\u00ed, cada p\u00e1gina de producto incluye etiquetas de muestra, registros estatales e informaci\u00f3n del producto.<\/p>","protected":false},"excerpt":{"rendered":"

Intensificando su relevancia en los mercados no agr\u00edcolas con una divisi\u00f3n renombrada, un nuevo liderazgo y un sitio web mejorado para fortalecer la creciente cartera de la empresa.<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[489,1849],"tags":[],"class_list":["post-67655","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-sourcing-insider"],"yoast_head":"\nAtticus Unveils New Identity, Leadership for Professional Non-Crop Markets - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Intensifying its relevance in non-crop markets with a rebranded division, new leadership and enhanced website to strengthen the company\u2019s growing portfolio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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