{"id":67953,"date":"2021-09-15T17:16:31","date_gmt":"2021-09-15T21:16:31","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=67953"},"modified":"2021-09-16T10:29:05","modified_gmt":"2021-09-16T14:29:05","slug":"4-ways-to-create-next-generation-messaging-for-biologicals","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/biologicals\/4-ways-to-create-next-generation-messaging-for-biologicals\/","title":{"rendered":"4 formas de crear mensajes de \u00faltima generaci\u00f3n para productos biol\u00f3gicos"},"content":{"rendered":"

Los productos biol\u00f3gicos se encuentran entre las categor\u00edas agr\u00edcolas de m\u00e1s r\u00e1pido crecimiento, y se espera que ese crecimiento se acelere. La adopci\u00f3n de productos biol\u00f3gicos para la protecci\u00f3n de cultivos en campos de cultivos especiales, huertos, vi\u00f1edos y producci\u00f3n en ambiente controlado es una verdadera historia de \u00e9xito. En otras \u00e1reas, incluidos los cultivos en hileras, los bioestimulantes est\u00e1n recibiendo mucha atenci\u00f3n. En general, la percepci\u00f3n de estos productos es generalmente positiva.<\/p>\n

Entonces, \u00bfpor qu\u00e9 parece que todav\u00eda estamos mirando un oc\u00e9ano de oportunidades sin explotar con esta tecnolog\u00eda?<\/p>\n

\"\"<\/a>Hablamos con innumerables fuentes sobre el reciente informe de Meister Media Worldwide Informe anual de protecci\u00f3n biol\u00f3gica de cultivos y sanidad vegetal<\/a><\/em>, y lo escuchamos repetidamente: a pesar del \u00e9xito que ha tenido la industria en el aumento del uso de productos biol\u00f3gicos, todav\u00eda hay muchas personas que a\u00fan no han recibido el mensaje. Es posible que desconozcan relativamente los productos biol\u00f3gicos, o tal vez no entiendan los productos que est\u00e1n disponibles o c\u00f3mo funcionan. Algunos siguen sin estar convencidos de la eficacia y la asequibilidad. El uso de productos biol\u00f3gicos como preventivo en un sistema creado para resolver el problema que tiene frente a usted en este momento requiere un gran cambio en la mentalidad de producci\u00f3n para muchas personas.<\/p>\n

Cuando la informaci\u00f3n no llega a la audiencia, a menudo es aconsejable cambiar el mensaje o la forma en que se transmite. En este caso, podr\u00eda ser mejor construir sobre la base s\u00f3lida que ya existe. Como parte de este proyecto, contact\u00e9 a contactos de toda la industria sobre c\u00f3mo crear un mensaje de pr\u00f3xima generaci\u00f3n para productos biol\u00f3gicos.<\/a> B\u00e1sicamente, ped\u00ed sus opiniones sobre qu\u00e9 mensaje podr\u00eda resonar mejor con los productores, minoristas agr\u00edcolas, distribuidores, educadores e investigadores, legisladores y consumidores que se beneficiar\u00edan del uso de soluciones biol\u00f3gicas. \u00bfY c\u00f3mo deber\u00eda la industria comunicarles ese mensaje?<\/p>\n

Las respuestas que recib\u00ed fueron reflexivas y fascinantes, y entre ellas surgieron cuatro hilos comunes. Aqu\u00ed hay una instant\u00e1nea del art\u00edculo introductorio del informe "Construyendo un nuevo mensaje en torno a los productos biol\u00f3gicos\u201d:<\/a><\/p>\n

    \n
  1. Apelaci\u00f3n al Deseo de un Sistema Productivo M\u00e1s Sustentable. <\/strong>\u201cActualmente, el mundo est\u00e1 experimentando una transformaci\u00f3n profunda e inevitable hacia una agricultura m\u00e1s sostenible\u201d, dijo Michael Pratt, director comercial de Lallemand Plant Care. \u201cLa teor\u00eda y pr\u00e1ctica de la agricultura regenerativa est\u00e1 cobrando fuerza. Un factor cr\u00edtico en el \u00e9xito de la agricultura regenerativa para los productores ser\u00e1 c\u00f3mo, como industria, podemos proporcionar beneficios demostrables a corto y largo plazo\u201d.<\/li>\n
  2. La educaci\u00f3n es responsabilidad de todos.<\/strong> \u201cLa educaci\u00f3n del mercado no ocurre de la noche a la ma\u00f1ana, pero todos en la agricultura deben sentir la responsabilidad de ayudar a educar a la cadena de suministro y a los consumidores sobre la agricultura sostenible y los beneficios de los productos biol\u00f3gicos\u201d, dijo Derrick Tice, Gerente Nacional de Marketing, Innvictis BioScience. \u201cLos productos biol\u00f3gicos ofrecen una alternativa que lleg\u00f3 para quedarse y educar al p\u00fablico ser\u00e1 clave para su \u00e9xito\u201d.<\/li>\n
  3. Demostrar resultados del mundo real y establecer expectativas claras. <\/strong>\u201cLos fabricantes tienen la responsabilidad de demostrar la eficacia y los beneficios de estos productos y ser capaces de explicar los fundamentos de c\u00f3mo funcionan realmente estos productos\u201d, dijo Dale Hanke, Director de Marketing de EE. UU., Stoller EE. UU. \u201dLa educaci\u00f3n y los resultados probados son clave. Tenemos que demostrar, a trav\u00e9s de m\u00faltiples pruebas de productos, pruebas de campo de terceros y resultados en la finca, que hay un beneficio financiero para el productor al usar estos productos sobre los que est\u00e1n usando actualmente, junto con otros beneficios cr\u00edticos como seguridad y sustentabilidad.\u201d<\/li>\n
  4. Comun\u00edquese claramente y aprenda de todos. <\/strong>\u201cCon la noci\u00f3n de que la mejor comunicaci\u00f3n siempre se basa en una transparencia frecuente y radical, las partes interesadas deben trabajar colectivamente para compartir p\u00fablicamente los \u00e9xitos y los fracasos para perfeccionar las mejores recomendaciones y beneficios de estos productos\u201d, dijo Patrick Clark, Gerente T\u00e9cnico de Marketing de BioSafe. Sistemas.<\/li>\n<\/ol>\n

    Los beneficios del mundo real han llevado a la industria de productos biol\u00f3gicos un largo camino en los \u00faltimos 10 a\u00f1os. La implementaci\u00f3n de ideas como estas contribuir\u00e1 en gran medida a permitir un crecimiento similar en la pr\u00f3xima d\u00e9cada. Para leer el art\u00edculo completo de la Informe anual de protecci\u00f3n biol\u00f3gica de cultivos y sanidad vegetal<\/em>, haga clic aqu\u00ed.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    La industria ha experimentado impresionantes tasas de crecimiento y adopci\u00f3n en los \u00faltimos a\u00f1os. Es hora de un nuevo enfoque para mantener esa tendencia, seg\u00fan los expertos de nuestro informe biol\u00f3gico anual.<\/p>","protected":false},"author":110,"featured_media":66993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1786,5],"tags":[],"class_list":["post-67953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biologicals","category-markets"],"yoast_head":"\n4 Ways to Create Next-Generation Messaging for Biologicals - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The industry has seen impressive growth and adoption rates in recent years. 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