{"id":68108,"date":"2021-10-19T11:01:58","date_gmt":"2021-10-19T15:01:58","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=68108"},"modified":"2021-10-19T11:01:58","modified_gmt":"2021-10-19T15:01:58","slug":"naturesweet-forms-joint-venture-with-ganfer-to-accelerate-vertically-integrated-greenhouse-production","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/industry-news\/naturesweet-forms-joint-venture-with-ganfer-to-accelerate-vertically-integrated-greenhouse-production\/","title":{"rendered":"NatureSweet forma una empresa conjunta con Ganfer para acelerar la producci\u00f3n de invernaderos integrada verticalmente"},"content":{"rendered":"<p><a href=\"https:\/\/naturesweet.com\/\" target=\"_blank\" rel=\"noopener\">NaturalezaDulce<\/a> est\u00e1 expandiendo sus operaciones a trav\u00e9s de una empresa conjunta con <a href=\"http:\/\/www.ganfer.com\/\" target=\"_blank\" rel=\"noopener\">Ganfer<\/a>, un productor de invernaderos de alta tecnolog\u00eda en M\u00e9xico, fortaleciendo su posici\u00f3n como la mayor fuente integrada verticalmente de productos agr\u00edcolas cultivados en invernaderos en Am\u00e9rica del Norte. La empresa conjunta agregar\u00e1 inmediatamente m\u00e1s de 200 acres a los m\u00e1s de 1,200 acres que ya posee NatureSweet, lo que permitir\u00e1 a la compa\u00f1\u00eda acelerar su capacidad de crecimiento.<\/p>\n<p>\u201cEstamos encantados de asociarnos con Ganfer para crear esta empresa conjunta y acelerar a\u00fan m\u00e1s nuestro crecimiento. Hemos trabajado juntos durante cuatro a\u00f1os y han sido fundamentales para brindar la calidad que los clientes y consumidores siempre han esperado de los tomates peque\u00f1os NatureSweet, adem\u00e1s de un espectro mucho m\u00e1s amplio de vegetales cultivados en invernadero\u201d, dijo Rodolfo Spielmann, presidente y director ejecutivo. de NatureSweet. Agreg\u00f3 que \u201cno se trata solo de llegar a m\u00e1s de 1,400 acres de integraci\u00f3n vertical hoy, sino tambi\u00e9n de acelerar la capacidad reci\u00e9n agregada en el futuro, ya que esperamos agregar al menos otros 150 acres para fines de 2022 y continuar construyendo desde all\u00ed\u201d.<\/p>\n<p>La aceleraci\u00f3n del crecimiento de NatureSweet proviene del aumento de su liderazgo compartido en su negocio principal de tomates peque\u00f1os gracias a la inversi\u00f3n en marketing l\u00edder en su categor\u00eda, la innovaci\u00f3n y las asociaciones con los principales minoristas en Am\u00e9rica del Norte, mientras que al mismo tiempo extiende la marca a una amplia gama de invernaderos. hortalizas cultivadas.<\/p>\n<p>\u201cInvertimos los \u00faltimos tres a\u00f1os aprendiendo y perfeccionando nuestra oferta m\u00e1s all\u00e1 de los tomates peque\u00f1os. Quer\u00edamos estar 100% seguros de que tenemos un producto superior para nuestros socios minoristas y consumidores, y ahora tenemos una propuesta que se suma a un aumento de las ventas de 20% en comparaci\u00f3n con lo que se puede ver en los productos b\u00e1sicos en el mercado actual\u201d, agreg\u00f3 Spielmann. . \u201cGanfer ha sido un socio clave en nuestro crecimiento; la calidad que se ve en sus invernaderos de alta tecnolog\u00eda y su equipo no tiene paralelo\u201d.<\/p>\n<p>El enfoque de NatureSweet de convertirse en la soluci\u00f3n de fuente \u00fanica para productos cultivados en invernaderos en Am\u00e9rica del Norte para 2023 encontr\u00f3 el catalizador perfecto en el enfoque humano de Ganfer hacia la innovaci\u00f3n y la tecnolog\u00eda agr\u00edcola. \u201cEstamos muy emocionados de comenzar esta empresa conjunta con NatureSweet. Esto va m\u00e1s all\u00e1 del simple desarrollo de productos superiores, sino que tambi\u00e9n se trata de una visi\u00f3n para aprovechar la tecnolog\u00eda superior para acelerar y maximizar nuestro impacto positivo en nuestras comunidades y el planeta\u201d, dijo German G\u00e1ndara, presidente y director ejecutivo de Ganfer.<\/p>\n<p>La empresa conjunta representa un gran paso hacia el fortalecimiento de la integraci\u00f3n vertical de NatureSweet. La empresa controla cada paso del proceso de producci\u00f3n, desde la semilla hasta el estante, asegura una trazabilidad efectiva, control de calidad y pr\u00e1cticas de seguridad alimentaria. NatureSweet sigue enfocada en su misi\u00f3n de transformar la vida de los trabajadores agr\u00edcolas en Am\u00e9rica del Norte, demostrada al tener la mayor superficie de agricultura protegida a nivel mundial certificada por Fair Trade y Equitable Food Initiative (EFI), mejorando directamente las vidas de aproximadamente 10,000 trabajadores, adem\u00e1s del medio mill\u00f3n de vidas tocadas en la \u00faltima d\u00e9cada por el reconocido trabajo comunitario de la empresa.<\/p>","protected":false},"excerpt":{"rendered":"<p>La empresa conjunta agregar\u00e1 inmediatamente m\u00e1s de 200 acres a los m\u00e1s de 1,200 acres que ya posee NatureSweet.<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1604,1848,489],"tags":[],"class_list":["post-68108","post","type-post","status-publish","format-standard","hentry","category-agtech","category-executive-outlook","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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