{"id":68193,"date":"2021-11-10T10:59:29","date_gmt":"2021-11-10T15:59:29","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=68193"},"modified":"2021-11-22T14:22:37","modified_gmt":"2021-11-22T19:22:37","slug":"empowering-the-channel-to-monetize-carbon-4-key-takeaways-from-agribusiness-global-live-event","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/sustainability\/empowering-the-channel-to-monetize-carbon-4-key-takeaways-from-agribusiness-global-live-event\/","title":{"rendered":"Empoderar al canal para monetizar el carbono: 4 puntos clave del evento global en vivo de agronegocios"},"content":{"rendered":"

AgriBusiness Global<\/em> organiz\u00f3 un Executive Outlook Live! evento a mediados de octubre, \u201cEmpoderar al canal para monetizar el carbono<\/a>.\u201d El editor David Frabotta se sent\u00f3 con los panelistas Ben Gordon, l\u00edder de cartera de servicios de ecosistemas de carbono en Corteva Agrociencia<\/a>; Mariah Murphy, gerente s\u00e9nior de participaci\u00f3n de propietarios de miembros en Truterra<\/a>; Don Harberts, vicepresidente de agronom\u00eda de Ascensor de Cooperativa de Agricultores<\/a> para discutir temas relacionados con la fiebre del carbono verde, incluido c\u00f3mo y cu\u00e1ndo participar en este mercado emergente. Las estimaciones de la industria dicen que solo los productores de 3% est\u00e1n involucrados en un programa de cultivo de carbono. Los panelistas buscaron aclarar la confusi\u00f3n y compartir perspectivas sobre lo que se necesitar\u00e1 para una adopci\u00f3n m\u00e1s generalizada de los programas de carbono.<\/p>\n

1. El carbono no es una moda. Ha llegado para quedarse, as\u00ed que incl\u00ednate y prep\u00e1rate para el largo plazo.<\/strong> La confusi\u00f3n reina en toda la industria agr\u00edcola sobre qu\u00e9 es el mercado de carbono y c\u00f3mo distinguir diferentes programas, y mucho menos decidirse por uno. Pero no vas a aprender desde el margen.<\/p>\n

\u201cEs posible que no nos guste (el mercado del carbono) hoy o que no estemos convencidos de sus beneficios, pero prepar\u00e9monos para uno, tres y cinco a\u00f1os en el futuro\u201d, dijo Harberts. \u201cEse es nuestro trabajo como minorista para superar la confusi\u00f3n y asegurarnos de que estamos transmitiendo el mensaje correcto\u201d.<\/p>\n

Las preguntas m\u00e1s importantes que Harberts recibe de los productores giran en torno a los riesgos y las recompensas de invertir e implementar diversas pr\u00e1cticas de carbono. Un mercado de carbono completamente realizado "no va a suceder de la noche a la ma\u00f1ana", dijo. \u201cSiempre le decimos a nuestro equipo que comience con el final en mente. Este es un cambio en el proceso de pensamiento: no podemos verlo como una inversi\u00f3n de un a\u00f1o, sino como un proceso de varios a\u00f1os y una comunicaci\u00f3n con nuestros productores\u201d. Con ese fin, se necesita dedicar m\u00e1s tiempo a la preparaci\u00f3n para un mercado de carbono en el que los productores puedan obtener mayores retornos de su inversi\u00f3n (por ejemplo, $25 o $30\/tonelada) de lo que pueden hacer hoy.<\/p>\n

\u201cComo cooperativa que toca a 4000 productores, nuestro papel es sacar mucha informaci\u00f3n, entreg\u00e1rsela a los productores y aclarar toda la confusi\u00f3n que podamos\u201d, agreg\u00f3. El mercado del carbono seguir\u00e1 presentando una gran oportunidad para los productores, y su cooperativa seguir\u00e1 trabajando con Bayer, Corteva, Land O'Lakes y otros. Al brindar informaci\u00f3n a los productores, tal vez no obtengan beneficios hoy o este a\u00f1o, sino en alg\u00fan momento del camino.<\/p>\n

2. Evite detenerse en minucias. Es f\u00e1cil sentirse abrumado y dejar dinero sobre la mesa. <\/strong>Demasiadas personas insisten en la duraci\u00f3n de los contratos del programa de carbono y la ambig\u00fcedad en el mercado en su detrimento, dijeron Murphy y otros panelistas.<\/p>\n

\"\"<\/a>

Ver "Empoderar el canal de distribuci\u00f3n para monetizar el carbono" a pedido aqu\u00ed<\/a>.<\/p><\/div>\n

\u201cHay mucha preocupaci\u00f3n y ansiedad muy real acerca de quemarse en el contrato, pero no es necesariamente exacto\u201d, dijo Murphy. \u201cRealmente est\u00e1n dejando dinero sobre la mesa. Estas grandes corporaciones van a invertir el dinero de alguna manera para reducir las emisiones de gases de efecto invernadero\u201d, dijo, por lo que, \u201ces importante que nosotros, como comunidad agr\u00edcola, nos unamos y estemos dispuestos y capaces de ayudarlos. Se trata menos de que los productores inviertan, pero m\u00e1s de que nosotros fortalezcamos nuestras econom\u00edas rurales y nuestras operaciones agr\u00edcolas y nos permita aprovechar ese dinero que nos est\u00e1n trayendo\u201d.<\/p>\n

Gordon reconoci\u00f3 que sentirse abrumado es muy f\u00e1cil. Al final del d\u00eda, aseg\u00farese de que sus datos agron\u00f3micos sean correctos y reconozca esto: \u201cTodo lo que estamos haciendo es aprovechar el caso comercial para las pr\u00e1cticas amigables con el medio ambiente y construir el valor de la opci\u00f3n para que los agricultores tengan un nuevo flujo de ingresos neto que podr\u00eda crecer y crecer." Hizo hincapi\u00e9 en que participar en un programa de carbono es \u201crealmente solo una extensi\u00f3n de su negocio existente. No vas a aprender desde el margen\u201d.<\/p>\n

3. Mant\u00e9ngase al d\u00eda con sus decisiones agron\u00f3micas. <\/strong>\u201cSiempre decimos, comience con la agronom\u00eda, luego haga la agronom\u00eda en segundo lugar, luego en tercero, y si todo tiene sentido, ahora hablemos de los programas de carbono\u201d, enfatiz\u00f3 Gordon. Para su equipo en Bayer, esto significa ofrecer herramientas digitales para simplificar el acceso a los programas de carbono, tener un equipo de campo que pueda apoyar a los vendedores y asesores de confianza para enfocarse en la agronom\u00eda para ayudar a brindar acceso a m\u00faltiples tipos de programas de carbono.<\/p>\n

4. Las mejoras en el secuestro de carbono y la recopilaci\u00f3n de datos son clave<\/strong>. \u201cMe emociona que se reduzcan las barras de incertidumbre para que podamos dar todo el cr\u00e9dito a los agricultores por el suelo, pero el \u00e1rea que m\u00e1s me emociona es el nitr\u00f3geno\u201d, dijo Gordon. "Hay tanto potencial en torno al nitr\u00f3geno y encaja con toda esta historia de ROI".<\/p>\n

Si bien es un caso m\u00e1s dif\u00edcil hacer cambios a nivel del sistema, como labranza, cultivos de cobertura o insumos, cuando se trata de nitr\u00f3geno, "la gente ya lo est\u00e1 ajustando", agrega. "Si podemos reducir esas barras de incertidumbre para que podamos pagar m\u00e1s por esas reducciones o una mejor utilizaci\u00f3n del nitr\u00f3geno, todas sus 4R cl\u00e1sicas, ah\u00ed es donde veo que la tecnolog\u00eda desbloquea mucho m\u00e1s para la industria".<\/p>\n

Murphy se\u00f1al\u00f3 que actualmente se recopilan 114 puntos de datos y que se reducir\u00e1n a medida que evolucione el mercado. Llam\u00f3 la atenci\u00f3n sobre la necesidad de l\u00edneas de base de datos para desarrollar completamente los resultados y el mercado de carbono. En este momento, capturar y recopilar datos es un proceso decididamente manual; sin embargo, las empresas est\u00e1n trabajando hacia soluciones m\u00e1s automatizadas.<\/p>\n

\u201cTodos sabemos que no todos los agricultores se encuentran en la misma etapa de su viaje digital\u201d, dijo Gordon. \u201cAhora que finalmente estamos pagando a los agricultores por los resultados ambientales, \u00bfc\u00f3mo podemos ayudarlos con las opciones agron\u00f3micas? Existe la oportunidad de optimizar los planes de fertilidad y la selecci\u00f3n de semillas. El carbono es solo una capa sobre los negocios existentes de los agricultores y del canal\u201d.<\/p>","protected":false},"excerpt":{"rendered":"

AgriBusiness Global organiz\u00f3 un Executive Outlook Live! evento a mediados de octubre, \u201cEmpoderar el canal para monetizar el carbono\u201d. 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