{"id":68467,"date":"2022-01-18T15:25:43","date_gmt":"2022-01-18T20:25:43","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=68467"},"modified":"2022-01-18T15:25:43","modified_gmt":"2022-01-18T20:25:43","slug":"koppert-reveals-new-branding-inspired-by-nature","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/biologicals\/koppert-reveals-new-branding-inspired-by-nature\/","title":{"rendered":"Koppert revela una nueva marca inspirada en la naturaleza"},"content":{"rendered":"

Koppert lanz\u00f3 su nueva marca el 13 de enero de 2022. Despu\u00e9s de casi 30 a\u00f1os, la empresa de control biol\u00f3gico de cultivos ha cambiado su logotipo e identidad visual. La nueva marca coincide con la ambici\u00f3n de Koppert y refleja la conexi\u00f3n de la empresa con la naturaleza.<\/p>\n

\u201cNuestra misi\u00f3n de contribuir a la salud de las personas y del planeta asoci\u00e1ndonos con la naturaleza nos ha llevado a donde estamos hoy: una organizaci\u00f3n s\u00f3lida impulsada por un prop\u00f3sito con s\u00f3lidos valores fundamentales. Nuestra nueva marca refleja esa misi\u00f3n y valores. Esto asegurar\u00e1 que lo que representamos se refleje consistentemente en la forma en que nos comunicamos\u201d, dice el director de estrategia (CSO), Peter Maes.<\/p>\n

Con oficinas en 30 pa\u00edses, las soluciones biol\u00f3gicas de la empresa se utilizan en 100 pa\u00edses de todo el mundo. A lo largo de los a\u00f1os, la empresa familiar ha pasado de ser una empresa pionera con cuatro empleados a convertirse en l\u00edder del mercado mundial. Seg\u00fan Martin Koppert, director comercial (CBO), era hora de que la marca tambi\u00e9n evolucionara: \u201cPara hacer que nuestro mundo sea m\u00e1s sostenible, necesitamos formas de crecimiento que sean seguras y saludables. Nuestro objetivo es la agricultura sostenible 100%. Trabajamos junto con productores y agricultores para lograr este objetivo. Nuestra nueva marca garantizar\u00e1 una imagen poderosa en todos los mercados globales y confirma la dedicaci\u00f3n y el compromiso \u00fanicos de Koppert para brindar una gama integral de soluciones biol\u00f3gicas en una amplia variedad de cultivos\u201d.<\/p>\n

\"Koppert<\/a>

Era esencial que la nueva marca mostrara la conexi\u00f3n de Koppert con la naturaleza.<\/p><\/div>\n

\u201cNuestro objetivo es colaborar y co-crear con socios en la b\u00fasqueda de nuestra misi\u00f3n. Creemos que esta marca abrir\u00e1 un mundo de oportunidades, conectando a clientes y socios que est\u00e1n dispuestos a contribuir a un mundo mejor\u201d, agrega Maes. \u201cEstamos convencidos de que podemos ser parte de la soluci\u00f3n, en la que ofrecemos nuestro conocimiento, experiencia y productos para producir alimentos saludables de la manera m\u00e1s sostenible\u201d.<\/p>\n

Era esencial que la nueva marca mostrara la conexi\u00f3n de Koppert con la naturaleza. \u201cLa naturaleza es de donde sacamos toda nuestra inspiraci\u00f3n, donde nuestras soluciones encuentran su origen. Obviamente, nuestra nueva identidad est\u00e1 arraigada en la naturaleza\u201d, dice Maes. El Koppert 'K' est\u00e1 dise\u00f1ado para mirar hacia adelante: siempre buscando nuevas soluciones sostenibles. Adem\u00e1s, la simetr\u00eda simboliza la igual importancia de la protecci\u00f3n de las plantas por encima y por debajo del suelo. Las formas y colores naturales de la nueva marca Koppert expresan la conectividad con la naturaleza y las ilimitadas soluciones que se pueden encontrar en ella.<\/p>","protected":false},"excerpt":{"rendered":"

Despu\u00e9s de casi 30 a\u00f1os, la empresa de control biol\u00f3gico de cultivos ha cambiado de logo e identidad visual.<\/p>","protected":false},"author":110,"featured_media":68468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1786],"tags":[],"class_list":["post-68467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biologicals"],"yoast_head":"\nKoppert Reveals New Branding Inspired by Nature - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"After nearly 30 years, the biological crop control company has changed its logo and visual identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/es\/biologicals\/koppert-reveals-new-branding-inspired-by-nature\/\" \/>\n<meta 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