{"id":68477,"date":"2022-01-21T12:41:54","date_gmt":"2022-01-21T17:41:54","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=68477"},"modified":"2022-01-25T13:34:53","modified_gmt":"2022-01-25T18:34:53","slug":"the-voices-who-are-driving-change-convened-at-2022-vision-conference-to-transform-agribusiness-and-address-emerging-technology-and-trends","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/agtech\/the-voices-who-are-driving-change-convened-at-2022-vision-conference-to-transform-agribusiness-and-address-emerging-technology-and-trends\/","title":{"rendered":"Las voces que est\u00e1n impulsando el cambio se reunieron en la Conferencia VISION 2022 para transformar los agronegocios y abordar las tecnolog\u00edas y tendencias emergentes"},"content":{"rendered":"<div id=\"attachment_67091\" style=\"width: 906px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-67091\" class=\"size-full wp-image-67091\" src=\"https:\/\/d3hid44mqnfbhw.cloudfront.net\/precisagms\/wp-content\/uploads\/2022\/01\/Richard-Jones-addresses-attendees-at-the-2022-VISION-Conference.jpg\" alt=\"Richard Jones addresses attendees at the 2022 VISION Conference\" width=\"896\" height=\"504\" \/><p id=\"caption-attachment-67091\" class=\"wp-caption-text\">El director de contenido corporativo de Meister Media Worldwide, Richard Jones, se dirige a los asistentes a la Conferencia VISION 2022 en Phoenix, AZ.<\/p><\/div>\n<p>Despu\u00e9s de dos a\u00f1os de estar separados, el <a href=\"https:\/\/www.thevisionconference.com\/\" target=\"_blank\" rel=\"noopener\">Conferencia VISI\u00d3N 2022<\/a> una vez m\u00e1s reuni\u00f3 a l\u00edderes a la vanguardia de la agricultura y la integraci\u00f3n tecnol\u00f3gica para entablar una conversaci\u00f3n sobre el futuro de la agricultura y la alimentaci\u00f3n. Cerca de 200 participantes de EE. UU. y Canad\u00e1 se reunieron en el quinto a\u00f1o de la conferencia del 18 al 19 de enero en Phoenix, AZ, para profundizar en <a href=\"https:\/\/www.thevisionconference.com\/agenda-2022\/\" target=\"_blank\" rel=\"noopener\">temas importantes<\/a> relacionados con la agricultura regenerativa, la automatizaci\u00f3n, la conectividad y la transparencia.<\/p>\n<p>\u201cEsta fue nuestra primera conferencia VISION desde enero de 2020 y nos emocion\u00f3 la cantidad y el nivel de los asistentes y la calidad de la discusi\u00f3n\u201d, dijo Richard Jones, <a href=\"https:\/\/www.meistermedia.com\/\" target=\"_blank\" rel=\"noopener\">Meister Media en todo el mundo<\/a> Director de Contenido Corporativo y Presidente de la Conferencia VISION. \u201cFue una oportunidad para que las personas se reunieran nuevamente para establecer contactos y hablar sobre los temas importantes que est\u00e1n afectando toda la cadena de valor alimentaria de los agronegocios. Poder finalmente participar en persona movi\u00f3 la aguja exponencialmente m\u00e1s de lo que todos hemos podido lograr con los \u00faltimos dos a\u00f1os de llamadas y correos electr\u00f3nicos de Zoom\u201d.<\/p>\n<blockquote><p>La conferencia comenz\u00f3 con un discurso de apertura de <a href=\"https:\/\/www.thevisionconference.com\/speaker\/brett-sciotto\/\" target=\"_blank\" rel=\"noopener\">Brett Sciotto<\/a>, Aimpoint Research, quien sent\u00f3 las bases con su \u00faltima investigaci\u00f3n sobre c\u00f3mo los agricultores del futuro satisfar\u00e1n las demandas de alimentos de la pr\u00f3xima generaci\u00f3n. \u201cLa trazabilidad, la transparencia y la sustentabilidad son apuestas para el futuro de la industria\u201d, dijo Sciotto, quien considera que los alimentos funcionales, o alimentos como medicina, son una de las mayores tendencias para la pr\u00f3xima d\u00e9cada.<\/p><\/blockquote>\n<p>Cuando se trata de agricultura regenerativa, est\u00e1 claro que hay muchas oportunidades, particularmente con toda la actividad en torno a los programas de carbono que podr\u00edan recompensar a los agricultores por sus pr\u00e1cticas sostenibles. Director del Programa AgMission de la Fundaci\u00f3n para la Investigaci\u00f3n de Alimentos y Agricultura <a href=\"https:\/\/www.thevisionconference.com\/speaker\/allison-thomson\/\" target=\"_blank\" rel=\"noopener\">allison thomson<\/a> dijo que la agricultura tiene el potencial de ser una poderosa soluci\u00f3n clim\u00e1tica, pero la investigaci\u00f3n y los datos son fundamentales para que eso suceda.<\/p>\n<p>El empeoramiento de la escasez de mano de obra en la agricultura est\u00e1 impulsando la rob\u00f3tica a un ritmo a\u00fan m\u00e1s r\u00e1pido. \u201cEl objetivo es solucionar el problema del trabajo\u201d, dice <a href=\"https:\/\/www.thevisionconference.com\/speaker\/paul-welbig\/\" target=\"_blank\" rel=\"noopener\">Pablo Welbig<\/a>, Raven Industries, quien habl\u00f3 en un panel en la conferencia. \u201cLo describimos como un camino hacia la autonom\u00eda y estamos en ese camino\u201d.<\/p>\n<p>Representantes de tres de los mayores fabricantes de equipos agr\u00edcolas compartieron sus puntos de vista sobre la visi\u00f3n de precisi\u00f3n para el futuro. \u201cLas estrellas est\u00e1n alineadas\u201d, dijo <a href=\"https:\/\/www.thevisionconference.com\/speaker\/deanna-kovar\/\" target=\"_blank\" rel=\"noopener\">Deanna Kovar<\/a>, Vicepresidente, Sistemas de Producci\u00f3n Agr\u00edcola de Precisi\u00f3n y Producci\u00f3n, John Deere. \u201cLo que es bueno para la sostenibilidad en la granja tambi\u00e9n es bueno econ\u00f3micamente\u201d.<\/p>\n<p>Kovar se uni\u00f3 a <a href=\"https:\/\/www.thevisionconference.com\/speaker\/kurt-coffey\/\" target=\"_blank\" rel=\"noopener\">Kurt Coffey<\/a> con Case IH Norteam\u00e9rica y <a href=\"https:\/\/www.thevisionconference.com\/speaker\/todd-stucke\/\" target=\"_blank\" rel=\"noopener\">Todd Stucke<\/a>, Kubota, quien tambi\u00e9n se mostr\u00f3 optimista por el rumbo que est\u00e1 tomando la industria en materia de sostenibilidad y autonom\u00eda.<\/p>\n<p><a href=\"https:\/\/www.thevisionconference.com\/speaker\/teddy-bekele-2\/\" target=\"_blank\" rel=\"noopener\">teddy bekele<\/a>, director de informaci\u00f3n de Land O&#039; Lakes, fue el orador principal durante el segundo d\u00eda de la conferencia y su mensaje resalt\u00f3 que para la agricultura y los alimentos que avanzan hacia el futuro, los datos son los reyes.<\/p>\n<blockquote><p>\u201cLos datos son clave para todo en la agricultura moderna y transformadora. Los datos nos hacen relevantes\u201d, dijo Bekele. Pero existen cuatro barreras principales para poder recopilar y utilizar los datos correctos: interoperabilidad, mano de obra experta en tecnolog\u00eda, seguridad cibern\u00e9tica y acceso de banda ancha en \u00e1reas rurales.<\/p><\/blockquote>\n<p>Es importante destacar que Bekele record\u00f3 a los asistentes a la conferencia que las personas son la pieza m\u00e1s importante en el rompecabezas de la transformaci\u00f3n digital, no la tecnolog\u00eda.<\/p>\n<p>El estado actual de blockchain para la agricultura tambi\u00e9n se explor\u00f3 durante la conferencia con un enfoque en c\u00f3mo puede proporcionar valor al ayudar a satisfacer las necesidades de trazabilidad y transparencia.<\/p>\n<p>La conferencia VISION concluy\u00f3 con una mirada al futuro de los alimentos con una conclusi\u00f3n clave: las marcas que se comercializan como sostenibles obtienen una prima de precio de casi 30% en comparaci\u00f3n con los productos comercializados convencionalmente, y se espera que eso aumente.<\/p>\n<p>La conferencia VISION puede haber concluido para 2022, pero la conversaci\u00f3n continuar\u00e1. \u201cEstos son dos d\u00edas de enero que pasamos juntos, pero tenemos la intenci\u00f3n de que VISION sea una conversaci\u00f3n durante todo el a\u00f1o\u201d, dijo Jones.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cerca de 200 participantes se reunieron en la conferencia para profundizar en temas importantes relacionados con la agricultura regenerativa, la automatizaci\u00f3n, la conectividad y la transparencia.<\/p>","protected":false},"author":110,"featured_media":68478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1604,1848,5],"tags":[],"class_list":["post-68477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agtech","category-executive-outlook","category-markets"],"yoast_head":"<!-- This site is optimized 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